raafat abu hatab

• Handling multiple projects from concept through execution in all interactive media including social campaigns.
• Responsible for the creation and execution of all the online and offline design solutions for a major
events in the Middle east (DMF, MDA) www.digitalmediaforum.com, www.menadigitalaward.com

- Handling the entire art work for Dubai Outlet Mall.
- Coordinating with the marketing department to produce and
finalize the yearly marketing plan.
- Coordinating with printing centers to provide quotations and
to ensure the deliveries of the printed materials according to
the schedules in the marketing plan.
- Create, design and finalize the Outlet Mall monthly
Magazine contents and graphics including the supervision
of the photography sessions.
- Review and approve proofs of printed copy and art and copy
materials.
- Manage own accounts and projects, working within budget and
scheduling requirements.
- Confer with creative, art, copy-writing, or production department
heads to discuss client requirements and presentation concepts,
and to coordinate creative activities.

- Report to senior marketing directors to develop design solutions.
- Prepare the advertising outlines to meet the market requirements.
- Readily translate business requirements into effective
advertising campaigns.
- Work to develop advertising and marketing campaigns in line
with overall strategies.
- Develop basic campaigns presentation approaches, direct
layout design and copy writing for promotional material.
- Handled tasks related to design illustration and concept
development in various promotional projects.

-Assist the accounts and finance department in planning and finalizing the financial budget plane according to the market requirements and client’s needs.
-Working hand-in-hand with the production unit in order to meet the milestones and provide the best quality according to the company’s quality standards.
-Coordinating with other departments to meet the deadlines by completing the artworks and designs on the agreed milestones.
-Closely work with the photographers and graphic designers to produce the desired artworks.
-Keep the printing team in close loop to secure the exact final product to meet the clients' needs and requirements.
-Using constructive criticism to my advantage by incorporating new ideas to add value to the company’s goals.
-Directing the creative team and guiding them in the creative thought process.
-Handling tasks related to design illustration and concept development in various promotional campaign.
-Handling photography session for key client advertisements.
-Producing and managing advertising campaigns from concept stage to final production.

-Handling the whole art works for” KEMPINSKI” hotel account (Mall of the Emirates).
-Readily translate business requirements into effective advertising campaigns.
-Partner cross-functionally to build consensus and ensure project meet all milestones, deadlines, and budget requirements.
-Work to develop advertising and marketing campaigns in line with overall strategies.
-Develop basic campaigns’ presentation approaches, direct layout design and copy writing for promotional material.
-Review materials and information presented by the client and discuss various production factors to determine most desirable presentation concept.
-Confer with heads of art, copy writing, and production departments to discuss.Client requirements and scheduling.
-Handled tasks related to design illustration and concept development in various promotional projects for clients.

-Directing and implementing broad range of revenue-generating design projects, from conception to launch
-Readily translate business requirements into effective advertising campaigns
-Partner cross-functionally to build consensus and ensure projects meet all milestones, deadlines, and budget requirements
-Intuitively adapt to new technology and innovative processes while ensuring compliance with corporate standards
-Work closely with the media managers and strategic planners to develop advertising and marketing campaigns in line with overall strategies
-Participate in marketing and media communication mix recommendations based on research and creative brand knowledge
-Develop basic campaigns’ presentation approaches, direct layout design and copy writing for promotional material
-Review materials and information presented by clients and discuss various production factors to determine most desirable presentation concept
-Confer with heads of art, copy writing, and production departments to discuss client requirements and scheduling
-Producing and managing advertising campaigns from concept to production
-Achieve 2007 Jordan Golden Award (best TV Campaign) (“Falfeleehom” Sha’aban Group)
-Achieve 2007 Jordan Silver Award (best TV Campaign) (“Ma7shi Emmy” Sha’aban Group
-Achieve 2009 Jordan Bronze Award (best radio Ad) (“ZOS or ZEUS” ZEUS restaurant under future HAYAT group
-I played a major key role in achieving the fifth grade classification over Jordan as advertising company