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Raafat Ibrahim, Business Development Operations Manager

Raafat Ibrahim

Business Development Operations Manager·Al Shmokh Holding Co.

Kuwait

Bachelor's degree, Administration And Business Administration

Work experience

Total years of experience: 31 years, 1 months

Business Development Operations Manager

January 2024 - Present

Al Shmokh Holding Co.

Al Kuwait, Kuwait

January 2024 - Present

• Led cross-functional operations, implementing SOP frameworks, KPI dashboards, and operational improvement initiatives to enhance efficiency and performance.
• Led the sales division while overseeing operations to ensure performance
integration and enhance customer satisfaction.
• Assigned by management to merge operations under sales supervision in order
to align quality control with sales vision and achieve higher service standards
across various sectors.
• Designed and implemented integrated quality systems that improved customer
experience and increased retention rates.
• Developed workflows that connected sales, marketing, and operations to
optimize efficiency.
• Established KPIs linking service quality with customer satisfaction and business
performance.
• Trained teams to adopt quality standards and embrace a culture of continuous
improvement.
Company industry:
Construction & Building
Job role:
Management

Sales Manager

January 2021 - December 2023

Al Shmokh Holding Co.

Al Kuwait, Kuwait

January 2021 - December 2023

• Drove market development and growth strategies across multiple B2B sectors.

• Recruited and trained sales & marketing teams to achieve expansion goals.

• Aligned marketing plans with business objectives, increasing competitiveness.

• Applied market intelligence to identify opportunities and guide expansion.

• Supervised rollout of CRM (Bitrix24) integrated with sales & marketing.

• Managed partnerships with regional stakeholders to expand business reach.
Company industry:
Construction & Building
Job role:
Sales

Commercial Manager

October 2017 - September 2021

Al Shmokh Holding Co.

Al Kuwait, Kuwait

October 2017 - September 2021

• Developed new business units in HORECA, tourism, and medical sectors.

• Designed and executed commercial plans, built and managed teams.

• Formed strategic partnerships in local and regional markets.

• Supervised sales & marketing activities within an integrated framework.

• Prepared policies and quality manuals to ensure compliance.

• Enhanced coordination between commercial, operations, and finance teams.
Company industry:
Construction & Building
Job role:
Management

Assistant General Manager

January 2015 - September 2017

Interlinks Investment & Business Development Co.

Al Kuwait, Kuwait

January 2015 - September 2017

• Established Interlinks as a sister company of Ossos, serving as the investment
arm in Turkey and Europe.
• Designed and executed business strategies to open new channels and form joint
ventures in Turkey.
• Built a real estate and investment network connecting Arab investors with
opportunities in Turkey and surrounding markets.
• Positioned Interlinks as the European gateway for Ossos Group, within a
Complementary Positioning Strategy combining Arab identity with a foreign
presence to strengthen competitiveness and maximize deal opportunities.
• Coordinated between boards of directors and executive teams to ensure unified
objectives across both companies.
Company industry:
Real Estate
Job role:
Sales

Assistant General Manager - Business Development Sector

March 2013 - September 2017

Ossos Business Development Co.

Al Kuwait, Kuwait

March 2013 - September 2017

• Directed Business Development Sector as mandated by the board.
• Delivered services for SMEs and new ventures.

• Converted concepts into investor-ready opportunities, boosting pipeline.

• Developed marketing strategies, product launches, and campaigns.

• Established CRM units to digitize workflows and improve integration.

• Designed policies and training programs to sustain performance.

• Built strategic partnerships with developers, dealmakers, and real estate stakeholders.
Company industry:
Real Estate
Job role:
Management

Commercial Manager

May 2010 - March 2013

Ossos Business Development Co.

Al Kuwait, Kuwait

May 2010 - March 2013

• Led sales & marketing managers in distributing food, luxury, and consumer products via cooperatives, hypermarkets, and cafés.

• Developed and managed home delivery services to strengthen customer reach.

• Supervised exhibitions and events to enhance brand visibility.

• Managed government supply contracts for consumer products.

• Designed and delivered B2B services for corporate clients, expanding customer base.

• Directed and trained teams to ensure efficiency and achieve commercial targets.
Company industry:
FMCG
Job role:
Sales

Marketing and Public Relations Manager

July 2007 - August 2009

Ossos Business Development Company

Al Kuwait, Kuwait

July 2007 - August 2009

• Developed marketing plans and PR campaigns to support sales and strengthen brand positioning.

• Designed and executed sponsorship campaigns for sports and community events.

• Created and launched Private Label products, including brand identity and packaging.

• Supported non-Arab suppliers in localizing product labels and marketing campaigns.

• Designed marketing materials (catalogs, brochures, advertisements) and company websites.
Company industry:
FMCG
Job role:
Marketing and PR

Head of Public Relations Department

July 2000 - July 2007

Dakheel Aljassar Electrical Industries Co.

Al Farawaniyah, Kuwait

July 2000 - July 2007

• Established the PR Department from scratch as a central unit serving the entire group.

• Developed corporate communication plans and strengthened relationships with clients and suppliers.

• Organized conferences, seminars, and international exhibitions promoting national exports.

• Designed and executed B2B loyalty programs; enhanced customer experience through upgraded showrooms.

• Conducted market research and intelligence to support strategic decisions.

• Provided marketing support across industrial, commercial, and service sectors.

• Contributed to establishing new regional ventures and expansion beyond Kuwait.

• Modernized company systems and supported the group’s regional transformation vision.

• Upgraded PR Department to function as an in-house marketing & advertising agency.

• Certified as ISO 9001 Internal Auditor.
Company industry:
Heavy Industry & Metallurgy
Job role:
Marketing and PR

Branch Manager/Supervisor

May 1998 - July 2000

Al Majdali Group

Al Kuwait, Kuwait

May 1998 - July 2000

• Managed order processing and delivery operations, supervising production teams.

• Coordinated promotional campaigns and field marketing activities.

• Monitored operational performance and applied quality control measures to ensure customer satisfaction.
Company industry:
Advertising
Job role:
Marketing and PR

Marketing Officer

October 1994 - May 1998

Al Majdili Group

Sharq, Kuwait

October 1994 - May 1998

• Assisted in implementing marketing strategies and preparing promotional materials.

• Supported sales activities and contributed to expanding the customer base.

• Collaborated in trade shows and promotional campaigns with the marketing team.
Company industry:
Marketing
Job role:
Marketing and PR

Education

Arab Open University (OU UK Educational Materials)

January 2013

January 2013

Bachelor's degree, Administration And Business Administration

Kuwait

GPA (point): 2.32 out of 4

GPA (point): 2.32 out of 4

Earned a Bachelor's degree in Business Administration while managing full-time professional responsibilities and family commitments — demonstrating discipline, time management, and perseverance throughout the academic journey.

High Studies Institute

April 1997

April 1997

Diploma, Computer Sciences

Kuwait

GPA (rating): Very good

GPA (rating): Very good

Office Applications, Microsoft Access and Computer Maintenance.
View attachment

Andalus Institute

January 1997

January 1997

Diploma, Graphic Design

Kuwait

GPA (rating): Very good

GPA (rating): Very good

Graphic design software with thCompleted specialized training in graphic design and visual layout for newspapers, magazines, advertisements, and various printed materials on Apple Macintosh systems. The program emphasized creative publishing concepts and professional production standards. Attended the course while maintaining a full-time job across dual work shifts, reflecting strong commitment to continuous learning and career development.e concept of the Jour

Skills

Project Management
Expert
Project Management
Expert
Strategic Partnership Management
Expert
Strategic Partnership Management
Expert
Commercial Operations
Expert
Commercial Operations
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Business Development
Expert
Business Development
Expert
Business Development Strategy
Expert
Business Development Strategy
Expert
Market Expansion (GCC & Turkey)
Expert
Market Expansion (GCC & Turkey)
Expert
Strategic Partnerships Development
Expert
Strategic Partnerships Development
Expert
Marketing Strategy & Brand Positioning
Expert
Marketing Strategy & Brand Positioning
Expert
Public Relations & Corporate Communications
Expert
Public Relations & Corporate Communications
Expert
Commercial Operations Management
Expert
Commercial Operations Management
Expert
KPI Design & Performance Management
Expert
KPI Design & Performance Management
Expert
Risk Management & Compliance
Expert
Risk Management & Compliance
Expert
CRM Administration (Bitrix24)
Expert
CRM Administration (Bitrix24)
Expert
ERP Integration (Odoo ERP)
Expert
ERP Integration (Odoo ERP)
Expert
Digital Transformation Leadership
Expert
Digital Transformation Leadership
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
ELECTRICAL INDUSTRY
Intermediate
ELECTRICAL INDUSTRY
Intermediate
FINANCE
Intermediate
FINANCE
Intermediate
INFORMATION TECHNOLOGY
Intermediate
INFORMATION TECHNOLOGY
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
SALES
Intermediate
SALES
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
Project Management
Expert
Project Management
Expert
Strategic Partnership Management
Expert
Strategic Partnership Management
Expert
Commercial Operations
Expert
Commercial Operations
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Business Development
Expert
Business Development
Expert

Social profiles

Languages

Arabic

Native Speaker

English

Expert

Memberships

International Public Relations Association (IPRA)

Senior Member

March 2007

International Public Relations Association - Gulf Chapter (IPRA-GC)

Senior Member

March 2007

Training and Certifications

Certifications
ISO 9001:2000 Internal Auditing.
Kaizen Management.
Training
Google Digital Garage – Digital Marketing Fundamentals (In Progress)
Google Digital Garage
May 2025
Graphic Design
Andalus Institute
Jan 1994
Kuwait Conference of Public Relations
International Public Relations Association
Feb 2008
Kuwait's Second Conference On Corporate Social Responsibility (CSR).
International Public Relations Association - Sponsored by UNDP.
Apr 2007
Kuwait Conference of Public Relations
International Public Relations Association
Dec 2006
ISO 9001-2000 Internal Auditing.
Human Investment Co.
Jan 2005
Penetration Sales Strategy, Customer Care and Increasing Sales Demand.
International Business Institute
Mar 2005
Problem Solving for Kaizen at Workshop in TMQ Way.
Abdul Aziz H. Al-Sagar Training Center & Japan Productivity Center for Socio-Economic Development
May 2006

Recommendations

eslam elmohandes

Oct 2025

Oct 2025

finance manager •Colleague

I had the privilege of collaborating with Raafat Alshaikh at Al Shmokh Holding Company, where we worked closely on aligning financial insights with business development and marketing strategies. Raafat demonstrated an exceptional ability to connect commercial vision with operational and financial realities — turning business objectives into structured plans supported by clear metrics and accountability. He brings a high level of professionalism, integrity, and cross-departmental awareness that makes him a trusted partner in achieving sustainable growth.

Hobbies and interests

Conducting brainstorming sessions on socio-economic events and analyzing their micro & macro economi
Exploring emerging trends in marketing and process improvement
Organizing professional events and networking sessions
Mentoring young professionals in business development
Reading business strategy and leadership books