Raafat Khalil

• Manage sell-in target and forecast based on sellout trend history as well as market size/ trend on all market dynamics and aspects (channel, area, price point).
• Support Sales Lead in designing channel strategy in alignment with MS strategy.
• Channel Strategy - business models, guidance on partner infrastructure and resourcing, partner profitability, governance.
• Direction for Retail & Field force planning, KPIs and incentives
• Market Intelligence: Monitoring field force teams to ensure the proper presence on the floor reflecting the brand image via weekly reporting tools kit & retail marketing tools that improves the brand image / sales / Market share week by week.
• New Product GTM and Local Launch plan via internal alignment with all the stakeholders
• Business Development Role, especially in B2B, Online and Telcom operators Channels.
• Manage the Whole company P & L.

Online sales / Marketing / account management
managing more than 8 mobile online players
including pure players like Amazon (Souq.com), Jumia.com & Noon.com

In addition to Traditional retailers and telecom operators.

In addition building for 3 Mega projects:

1. Direct sell-in for pure Online players.
2. Create the infrastructure of the E-store dedicated for mobile sales
3. Create New Samsung product (Samsung Pay), cash system (Nationwide implementation).

• Manage sell-in target and forecast based on sellout trend history as well as market size/ trend on all market dynamics and aspects (channel, area, price point).
• Identify targets: Sell-in (distributor level), Sell through (retailer & channel level) and sellout (Area and channel level) as a compulsory step for achieving the Sales target, Market share & profitability.
• Market Intelligence: Monitoring field force teams to ensure the proper presence on the floor reflecting the brand image via weekly reporting tools kit & retail marketing tools that improves the brand image / sales / Market share week by week.
• Manage daily sales operations for independent and organized retail in terms target month to date.
• Define the Products prices in order to optimize between competing against the Competitors and ensure maximum profitability for our partners.
• Responsible for developing and implementing regional strategies and tactics for portfolio of mobile products.
• Identify and develop market and product strategies to maximize customer acceptance, market penetration, sales growth and
•Manage a team of Product managers, Training Manger and coordinate with the R&D and Sales Managers
• Negotiate with sales managers and operators senior managers the launch of new products and identify new
sales opportunities
• Establish and manage the content strategy: Mobile Apps, AppStore, SmartTV Apps
•Manage the local content developers and maximize the Apps usage in local and regional market
• Develop the Go-To-Market Strategies and Ensure Executing these Strategies within the Defined Launch Day of all the Products Especially the Flagship Products
• Weekly Update of the Competitors Trend, New Prices and Reporting to lead the Organization for fast and Proper Decisions
• Share the Roadmap with the Partners and Operators to Create new Sales Opportunity by Explain All the portfolio strengths
• Negotiate with the HQ to get the Optimum Cost products Prices to use in our competition with the Competitors

• Develop the Go-To-Market Strategies and Ensure Executing these Strategies within the Defined Launch Day of all the Products Especially the Flagship Products
• Weekly Update of the Competitors Trend, New Prices and Reporting to lead the Organization for fast and Proper Decisions
• Share the Roadmap with the Partners and Operators to Create new Sales Opportunity by Explain All the portfolio strengths
• Negotiate with the HQ to get the Optimum Cost products Prices to use in our competition with the Competitors
• Establish and manage the content strategy: Mobile Apps, AppStore, SmartTV Apps
•Manage the local content developers and maximize the Apps usage in local and regional market

• Develop the Go-To-Market Strategies and Ensure Executing these Strategies within the Defined Launch Day of all the Products Especially the Flagship Products
• Weekly Update of the Competitors Trend, New Prices and Reporting to lead the Organization for fast and Proper Decisions
• Share the Roadmap with the Partners and Operators to Create new Sales Opportunity by Explain All the portfolio strengths
• Negotiate with the HQ to get the Optimum Cost products Prices to use in our competition with the Competitors
• Establish and manage the content strategy: Mobile Apps, AppStore, SmartTV Apps
•Manage the local content developers and maximize the Apps usage in local and regional market.

• Managing Samsung Apps Store in Egypt and Make it suitable with the Egyptian users according to their interest.
• Operating Samsung Apps Store In Egypt by Featuring the top interested apps in Egypt and create seasonal promotions.
• Encourage many local freelancers and beginners (Developers) by giving them developer challenges and developers Days Ex: http://tinyurl.com/9uk7ax5 & www.samsungentaleq.com
• Contracting the main content providers In Egypt in order to deal with them that their content will be in Samsung Smart Phones
• Guide the developers and provide them with the tools and mobile samples in order to start their applications developing.
• Test the application locally, certify it and follow up the Global certificate process
• Plan the applications launch timing to be in the applied on the new models launching
• Managing Mobile Product and Mobile Applications Certification Team.
• Develop Samsung Developers Eco System In Egypt
• Accomplished and operating Samsung Lab (Developing and testing) In Egypt (ITI- Smart Village).
• Performing

• Support all the technical issues including the technical specs and technical solutions for all the handheld products in the pres sales period.
• Provide the technical data for the network operators and local distributors with all the technical and product information
• Certify the product before launching that it will work on Egypt Mobile networks and give the certification approval for production team to start proceeding in the production process
• Support the NTRA and the ministry of telecommunications with all the needed reports to launch the product in Egypt
• Integrate local mobile applications for Samsung Apps store, test and certify it.

Job Description:

• Ensure the application of manufacturer requirements in all repair cycles
• Analyze the KPIs for lab supervisors
• Auditing all repair labs periodically
• Setting objectives for repair Lab supervisors, and monitoring their performance.
• Achieve the target related with the cost wise.
• Technical and ISO internal auditing.
• Create the budget due to the guidelines on the Microsoft forecaster program.
• Handle all the customer complains up to the last level of escalation from a customer orientation point of View.
• Managing and coordinating new projects when launching new service points
• Pricing according the vendor limitations, categorization of the product and the market allowance

responsible for supervising engineers in their repair process in the main boards of mobile telephones for both GSM and broadband parts.

Responsible for supervising engineers in their repair process in the main boards of mobile telephones for both GSM and broadband parts.

Ring is mobile Distribution company for Mobiles and their partners is Samsung, Nokia, Motorola and Blackberry.
I was working there as Maintenance Team leader and I was responsible for the main repair team that was working in all levels of repair as per the mobile Vendors classification

Service Engineer, responsible for the maintenance of the Ink Jet printers and the production line Machines.