Product & Growth Lead
Propel Campus
Total years of experience :5 years, 3 Months
• Design go-to-market-strategy and develop product roadmap, bootstrapping company to $120K+ annual cashflows.
• Conducted full-cycle sales targeting enterprise organizations, achieving $120K ARR.
• Develop and present 15+ networking/resume workshops to 2500+ job seekers at universities.
• Spearheaded partnership development with 2 national non-profit organizations.
• Managed a team of 10 offshore developers and designers, overseeing the creation of new products that met deadlines and budget goals.
• Developed and maintained relationships with key corporate clients, consistently expanding client base by effectively negotiating contracts and ensuring high levels of client satisfaction and retention.
• Implemented innovative sales strategies and CRM systems that improved the efficiency of the acquisition process, leading to a 25% increase in placement success rates and a 40% reduction in time-to-hire for major clients.
• Led a series of industry-specific outreach campaigns that positioned the company as a top choice in high-demand sectors, doubling the client acquisition rate within these verticals.
• Developed targeted marketing strategies and promotional materials to boost Scotiabanks brand visibility on campuses, leading to a 40% increase in applications received for technical roles.
• Collaborated with senior management to refine student engagement strategies, which included streamlining event logistics and introducing innovative on-site selection processes.
• Pioneered the use of digital recruitment tools and social media platforms at Scotiabank, reducing overall hiring costs by 30% while maintaining high recruitment standards.
• Actively participated in Scotiabanks leadership development program as a Junior Product Owner, UI/UX Developer and Business Analyst, gaining critical exposure to various facets of wealth management technologies.
• Collaborated with cross-functional teams including UX/UI designers, business analysts, and developers to enhance product features and usability based on real-time user feedback and analytics.
• Facilitated agile sprint planning, retrospectives, and daily stand-ups to ensure project milestones were met and to maintain momentum and productivity among the team.
• Prepared comprehensive reports and presentations for senior management, summarizing project status, risks, and opportunities, which helped streamline decision-making processes.
• Used as a spokesperson for Scotiabanks leadership development program, speaking at multiple conferences in universities across Canada.