Rabah Salih

• Opened windows to increase the brand awareness by 40% and publicity awareness by 60% creating an outshining impression among audiences

• Proposed a budget-tracking program that reduced the annual marketing spending by 40% through persuasive negotiations and deal-making tactics

• Worked directly with CEO to develop the annual marketing plans to increase sales, as well as brand awareness by means of two hands, go together

• Leg up against the competition in organizing local & international exhibitions specifically in the UAE, Germany & India which boosted market share by 40% in 4 years

• Developed catchy collaterals for both dealer and end-user marketing programs that promoted the value proposition

• Crafted smart strategies to write the creative briefs for exhibitions, events, videos, and advertising including digital, print, interactive and in-store POP

• Step by step guidance to creative agencies in the creation and launch of marketing campaigns and projects including, graphic design, copywriting, and overall layout and delivered under budget and on time, while reducing expenses

• Impowered the top management to make great decisions in developing new products and services

• Managed the social media platforms

Exhibitions/ Events
• Conducted a proper research to identify new opportunities for bringing about innovation in the exhibition industry worldwide
• Managed and developed a strategic plan of action to ensure that the cost of the exhibition/ event remains under the pre-determined budget
• Search and negotiate suitable venues or locations as per the requirement and budgetary constraints
• Carry out all the functions as per legal guidelines and regulations

NAFFCO FZCO (DUBAI, Jebel Ali)
National Fire Fighting Manufacturing FZCO (NAFFCO) is amongst the world’s largest manufacturers and full solution providers of Fire Fighting equipment, fire protection systems, fire alarm, security systems and safety engineering under one roof.

Areas of responsibility:
- Management of 8 team members.
- Development of branding & advertising strategy for global expansion & standardization.
- Recreation of brand identity & Brand architectures.
- Allocation for above & below the line & local marketing budget.
- Management of creative, media, print, digital, video and PR agencies.
- Management of all experiential activities for exhibition & key product launch.

Selected Achievements
- Increased branding team productivity by more than 75%.
- Brand standardization for all the communication materials.
- Creation & development of NAFFCO main websites & 6 other sub-brands websites, planning for data collection, product presentation, photo-shoot to final design.
- Initiation of reporting & KPI systems.

Bavarian Auto Sudan (BMW)
Leading automotive importers in Sudan, company’s commercial vehicle brands include ‘‘BMW, Brilliance & Mahindra’’.

SR. Marketing Section Head (Oct.2012 Up Dec.2013)

Selected Accomplishment

- Reacting to market conditions, I adapted our marketing strategy gaining valuable market share of 27% from our key competitors.
- Having budgeted €300K, I implemented cost-cutting measure which resulted in actual spend about 15% below estimates.
- Cultivated relationship with existing clients, achieving a 35% increase in repeat business.
- I doubled employee’s productivity by implementing new time management procedures.
- The advertising campaign I developed to attract our audience’ interest and led to a dramatic increase in sales by more than 88% than 2012.
- After six months in the role I was promoted to senior marketing section head with greater roles and responsibilities.
- Changing some of the brilliance brand line range with modern and stylish range; we generated €1m additional revenue within 6 months.
- Successfully formed the CRM team, which helped overcome existing bug issues.

Bavarian Auto Sudan (BMW)
Leading automotive importers in Sudan, company’s commercial vehicle brands include ‘‘BMW, Brilliance & Mahindra’’.

SR. Marketing Section Head (Oct.2012 Up Dec.2013)

Selected Accomplishment

- Reacting to market conditions, I adapted our marketing strategy gaining valuable market share of 27% from our key competitors.
- Having budgeted €300K, I implemented cost-cutting measure which resulted in actual spend about 15% below estimates.
- Cultivated relationship with existing clients, achieving a 35% increase in repeat business.
- I doubled employee’s productivity by implementing new time management procedures.
- The advertising campaign I developed to attract our audience’ interest and led to a dramatic increase in sales by more than 88% than 2012.
- After six months in the role I was promoted to senior marketing section head with greater roles and responsibilities.
- Changing some of the brilliance brand line range with modern and stylish range; we generated €1m additional revenue within 6 months.
- Successfully formed the CRM team, which helped overcome existing bug issues.

Responsibilities

- Carrying out effective research & intelligence into competitor products & other trends through Secondary and primary collection data with executing strategic approaches, including: one to one with consumers and employees, focus groups, factors and cluster analyses.
- Develop methodologies to optimize our existing brand performance at all media levels.
- Develop ROI methodologies for offline media.
- Work directly with media buying agencies where appropriate to ensure optimization learning’s are actioned.
- Overseeing and managing financial budgets.
- Making sure that campaigns run to deadline and on budget.
- Provided & presented sales training material for all sales teams.
- Post-event evaluation (including data entry and analysis and producing reports for event stakeholdersw). otherx

Filling contract to install service for customers
Locate best service for each individual customer
Full knowledge of all sales procedures and process.