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Rabea Al Rabea, Unit Sales Manager

Rabea Al Rabea

Unit Sales Manager·Gandour

Saudi Arabia

High school or equivalent, قسم العلوم الشرعية والعربية

Work experience

Total years of experience: 22 years, 6 months

Unit Sales Manager

May 2023 - Present

Gandour

Dammam, Saudi Arabia

May 2023 - Present

1-Develop and implement sales strategies that align with the company's overall business goals.

2-Manage the sales pipeline and track sales performance against goals.

3-Achieve sales, coverage, distribution, and visibility target for each product as per approved sales forecast.

4-Apply company payment terms with all customers guarantying the company cash flow and the customers balance confirmation.

5-Report weekly sales activities to CM

6-Maintain an updated and accurate sales files and reports as requested by management.

7-Work closely with other departments, such as finance, warehouse and logistic, to ensure that the sales team has the resources they need to be successful.

8-Manage allocated budgets and offers to guaranty accounts fair share distribution without exceeding allocation, and build strong customer penetration to establish, maintain the company position as the preferred supplier.

9-Monitor the Merchandising team or third-party team on daily basis to insure getting maximum productivity.

10-Prepare for MT contract negotiation to maximize space allocation and minimize company cost.

11-Monitor the implementation of the signed contracts to make sure all commitments from both ends are executed.

12-Identify and develop new sales opportunities.

13-Resolve customer complaints.

14-Conduct performance reviews and provide feedback to his team.

15-Provide training and coaching to his team on sales
techniques, product knowledge, and customer service.

Company industry:
Retail & Wholesale
Job role:
Sales

Unit Sales Manager

January 2023 - Present

GANDOUR,

Dammam, Saudi Arabia

January 2023 - Present

Develop and implement sales strategies that align with the companys
overall business goals
Manage the sales pipeline and track sales performance against goals
‑Achieve sales, coverage, distribution, and visibility target for each
product as per approved sales forecast
Apply company payment terms with all customers guarantying the
company cash flow and the customers balance confirmation
Report weekly sales activities to CM
Maintain an updated and accurate sales files and reports as requested by
management
Work closely with other departments, such as finance, warehouse and
logistic, to ensure that the sales team has the resources they need to be
successful
Manage allocated budgets and offers to guaranty accounts fair share
distribution without exceeding allocation, and build strong customer
penetration to establish, maintain the company position as the preferred
supplier
Monitor the Merchandising team or third‑party team on daily basis to
insure getting maximum productivity
Prepare for MT contract negotiation to maximize space allocation and
minimize company cost
Monitor the implementation of the signed contracts to make sure all
commitments from both ends are executed
Identify and develop new sales opportunities
Resolve customer complaints
Conduct performance reviews and provide feedback to his team
Provide training and coaching to his team on sales
techniques, product knowledge, and customer service

Company industry:
FMCG

Key Account Manager

March 2017 - Present

Arrow food distribution

Dammam, Saudi Arabia

March 2017 - Present

k/A Manager Modern Trade - Key Retail East Region

Key Skills
Excellence in Presentation, negotiation and communication Skills
Effectively meet deadlines, achieve targets and work under pressure.
Customer service skills Problem solving innovative and supportive and attention to details
Ability to train, guide and monitor the team

Company industry:
Retail & Wholesale
Job role:
Sales

K/A Sales Manager East Region

January 2017 - January 2023

ARROW FOODS DISTRBUTION,

Dammam, Saudi Arabia

January 2017 - January 2023

Overseeing local and regional sales, promotions and campaigns
Planning and directing the hiring and training of new Sales
Representatives
Directing and coordinating all sales activities locally and regionally
Preparing sales budgets and projections and approving expenditures
Tracking and analyzing sales statistics based on key quantitative metrics
Handling and resolving customer complaints regarding a product or
service
Advising distributors and dealers on policies and Standard Operating
Procedures (SOPs)
Making data‑informed decisions to drive performance and resource
allocation
Developing and maintaining relationships with key clients
Setting sales quotas and goals
Overseeing and directing performance of the sales team
Defining and executing territory sales plans

Company industry:
Retail & Wholesale

Sales Supervisor

January 2015 - January 2017

ABDULLAH ABBAR COMPANY,

Dammam, Saudi Arabia

January 2015 - January 2017

Understand customer needs and offer solutions and support
Organize and coordinate sales representatives schedules
Recruit, hire, and train new sales representatives
Supervise sales representatives and assistants
Answer potential customer questions and follow‑up call questions
Work with sales team when closing sales
Track weekly, monthly, and quarterly performance and sales metrics
Meet all sales quotas and goals
Assist sales representatives and team to meet and exceed goals

Company industry:
Retail & Wholesale

SALES SUPERVISOR

January 2013 - July 2016

Abbar & Sons Cold Stores

Dammam, Saudi Arabia

January 2013 - July 2016

SALES & Merchandiser SUPERVISOR KeyRetail

Company industry:
Sales Outsourcing
Job role:
Sales

Merchandiser Supervisor

January 2012 - December 2014

ABDULLA ABBAR COMPANY,

Dammam, Saudi Arabia

January 2012 - December 2014

Lead the third‑party merchandising service provider in achieving
excellence
Accountable to ensure that visibility / space agreements with customers
are implemented.
Build strong teamwork and spirit.
Responsible for stock management and planning
Develop and maintain long term effective business relationship with
customers
To identify and recommend any opportunities for improvement
Training and development of the team including on thejob training
Monitor and control the merchandising budget to ensure optimum
utilization of resources in the region.
Develop work plans and schedules for allocating work to merchandisers
in the various cities to get optimum utilization of the available resources.
Plan and deploy merchandising materials, POSM to attract the customers
attention and trigger impulse purchases and conduct in‑store
merchandising.

Company industry:
Retail & Wholesale

SALES REPRESENTATIVE

November 2011 - December 2013

شركة ثلاجات عبدالله ابار وأولاده

Dammam, Saudi Arabia

November 2011 - December 2013

مندوب مبيعات بالتجزئة للمحلات الكبيرة مثل بنده ، كارفور ، اسواق المزرعة
القدرة على التواصل والاجتماع مع العملاء وإيصال المعلومة لهم ،إقناع العميل في المشاركة بالعروض الأسبوعية البرموشن
التعامل مع الكمبيوتر ، العمل مع فريق واحد ، الاجتماع مع مدراء الفروع لتطوير مستوى المبيعات ، تحقيق الهدف المطلوب من قبل الشركة الشهري والسنوي ، تحصيل الشيكات في وقت الاستحقاق على حسب المتفق عليه من قبل الشركة والعميل

Company industry:
Retail & Wholesale
Job role:
Sales

Sales Representative

January 2005 - December 2011

ARABIAN TRADING SUPPLIES,

Khobar, Saudi Arabia

January 2005 - December 2011

Serving existing key accounts, following up on order levels and receiving
orders.
Preparing a monthly sales plan and working to achieve targets set in
plan
Maintaining excellent relationship with clients and ensuring excellent
merchandising of products
Opening new accounts and delivering sales presentations and pitches to
potential clients.
Organizing daily and weekly work schedules to meet set sales targets
Preparing sales reports indicating the performance of various outlets
and SKUs and recommendations for courses of action.
Collecting deposits and balance of payments from clients

Company industry:
FMCG

Merchandiser

January 2004 - December 2005

ARABIAN TRADING SUPPLIES,

Khobar, Saudi Arabia

January 2004 - December 2005

Monitoring sales and identifying any losses or stock wastage
Working with suppliers and distributors to negotiate prices and order
large volumes
Collaborate with executives, marketers and salespeople to set prices that
are good for the market and profit
Getting to know the customer base and understanding their motivation
and sales drivers
Reviewing customer feedback to predict sales trends and seasonal stock
demand

Company industry:
FMCG

Education

مدرسة النجاح الثانوية

December 2003

December 2003

High school or equivalent, قسم العلوم الشرعية والعربية

Saudi Arabia

GPA (percentage): 78.71%

GPA (percentage): 78.71%

دراسة اللغة العربية والانجليزية

Skills

Quote
Expert
Quote
Expert
Group Work
Expert
Group Work
Expert
Customer Presentations
Expert
Customer Presentations
Expert
Large Account Sales
Expert
Large Account Sales
Expert
Sales Presentations
Expert
Sales Presentations
Expert
١- توزيع المناطق علي حسب المسافة لكل محل لتسهيل سرعة الزيارة والانجاز
Expert
١- توزيع المناطق علي حسب المسافة لكل محل لتسهيل سرعة الزيارة والانجاز
Expert
٤- متابعة حركة المنافسين في السوق والنسب التي يحتلها كل منتج
Expert
٤- متابعة حركة المنافسين في السوق والنسب التي يحتلها كل منتج
Expert
الشفافية
Expert
الشفافية
Expert
الأمانة
Expert
الأمانة
Expert
التحفيز
Expert
التحفيز
Expert
المساواة
Expert
المساواة
Expert
٢- تتبع حركة السوق
Expert
٢- تتبع حركة السوق
Expert
٣- التواصل مع العملاء من خلال الزيارات المباشرة ومعرفة مشاكلهم
Expert
٣- التواصل مع العملاء من خلال الزيارات المباشرة ومعرفة مشاكلهم
Expert
العلم والمعرفة بالمنصب
Expert
العلم والمعرفة بالمنصب
Expert
العمل على world ,Excel,power point,outlook
Expert
العمل على world ,Excel,power point,outlook
Expert
الخبرة في نظام الساب
Intermediate
الخبرة في نظام الساب
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS NEGOTIATION
Intermediate
BUSINESS NEGOTIATION
Intermediate
COACHING
Intermediate
COACHING
Intermediate
FINANCE
Intermediate
FINANCE
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MERCHANDISING
Intermediate
MERCHANDISING
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES STRATEGY
Intermediate
SALES STRATEGY
Intermediate
TRAINING AND DEVELOPMENT
Intermediate
TRAINING AND DEVELOPMENT
Intermediate
Quote
Expert
Quote
Expert
Group Work
Expert
Group Work
Expert
Customer Presentations
Expert
Customer Presentations
Expert
Large Account Sales
Expert
Large Account Sales
Expert
Sales Presentations
Expert
Sales Presentations
Expert

Languages

Arabic

Expert

English

Intermediate

Training and Certifications

Certifications
Key Account Management
Completed Planning a Persuasive Commercial Equation
Sales Coaching Conversations
Key Account Management A to Z Sales Solutions - Training & Management Consultants

Training
skills for dealing with work stress
Technical and vocational training corporation
Nov 2025

Hobbies and interests

الرغبة في التعلم والسعي للرقي للأفضل

تطوير مبيعات الشركة بشكل مستمر اقتراحات في الاجتماعات وتم تنفيذها بنجاح