Rabie Ghader

As a Beauty Brand Manager, led end-to-end brand strategy and execution for skincare, haircare, and fragrance portfolios within highly competitive retail and professional channels. I was responsible for driving market growth, elevating brand equity, and executing impactful 360° marketing campaigns.

Developed and executed brand plans, product positioning, and annual marketing calendars across UAE & GCC markets.
Launched and localized new product introductions (NPIs) in collaboration with global brand teams, ensuring alignment with regional market needs.
Managed ATL/BTL campaigns, influencer marketing, and retail promotions to maximize awareness and conversion.
Oversaw merchandising & planogram development across modern trade, salons, and pharmacies to ensure brand visibility and category leadership.
Directed cross-functional collaboration with supply chain, sales, training, and digital teams to ensure seamless execution of brand strategies.
35% YOY sales growth achieved through rebranding and relaunching a flagship skincare line with targeted campaigns and channel expansion.
Led the launch of 20+ SKUs under a new clean beauty brand, securing listings in key retail accounts including Lifestyle, Boots, and Noon.com.
Introduced a beauty advisor training program that increased salon product sell-through by 28% in six months.
Developed and executed a multi-market influencer campaign reaching 4M+ users across UAE, KSA, and Kuwait—driving a 2.5x ROI in digital spend.
Successfully led category management projects in hair care, resulting in top-shelf placement and a 15% increase in category share at Carrefour and Lulu.
Played a key role in setting up travel retail activations across Dubai Duty Free, introducing high-margin beauty sets tailored to the traveler segment.

GCC Rollout of Organic Haircare Line - Full go-to-market strategy from pricing to packaging adaptation and training.
As a Beauty Brand Manager, led end-to-end brand strategy and execution for skincare, haircare, and fragrance portfolios within highly competitive retail and professional channels. I was responsible for driving market growth, elevating brand equity, and executing impactful 360° marketing campaigns. Developed and executed brand plans, product positioning, and annual marketing calendars across UAE & GCC markets. Launched and localized new product introductions (NPIs) in collaboration with global brand teams, ensuring alignment with regional market needs. Managed ATL/BTL campaigns, influencer marketing, and retail promotions to maximize awareness and conversion. Oversaw merchandising & planogram development across modern trade, salons, and pharmacies to ensure brand visibility and category leadership. Directed cross-functional collaboration with supply chain, sales, training, and digital teams to ensure seamless execution of brand strategies. 35% YOY sales growth achieved through rebranding and relaunching a flagship skincare line with targeted campaigns and channel expansion. Led the launch of 20+ SKUs under a new clean beauty brand, securing listings in key retail accounts including Lifestyle, Boots, and Noon.com. Introduced a beauty advisor training program that increased salon product sell-through by 28% in six months. Developed and executed a multi-market influencer campaign reaching 4M+ users across UAE, KSA, and Kuwait—driving a 2.5x ROI in digital spend. Successfully led category management projects in hair care, resulting in top-shelf placement and a 15% increase in category share at Carrefour and Lulu. Played a key role in setting up travel retail activations across Dubai

As a Beauty Brand Manager, led end-to-end brand strategy and execution for skincare, haircare, and fragrance portfolios within highly competitive retail and professional channels. I was responsible for driving market growth, elevating brand equity, and executing impactful 360° marketing campaigns.

Developed and executed brand plans, product positioning, and annual marketing calendars across UAE & GCC markets.

Launched and localized new product introductions (NPIs) in collaboration with global brand teams, ensuring alignment with regional market needs.

Managed ATL/BTL campaigns, influencer marketing, and retail promotions to maximize awareness and conversion.

Oversaw merchandising & planogram development across modern trade, salons, and pharmacies to ensure brand visibility and category leadership.

Directed cross-functional collaboration with supply chain, sales, training, and digital teams to ensure seamless execution of brand strategies.

35% YOY sales growth achieved through rebranding and relaunching a flagship skincare line with targeted campaigns and channel expansion.

Led the launch of 20+ SKUs under a new clean beauty brand, securing listings in key retail accounts including Lifestyle, Boots, and Noon.com.

Introduced a beauty advisor training program that increased salon product sell-through by 28% in six months.

Developed and executed a multi-market influencer campaign reaching 4M+ users across UAE, KSA, and Kuwait—driving a 2.5x ROI in digital spend.

Successfully led category management projects in hair care, resulting in top-shelf placement and a 15% increase in category share at Carrefour and Lulu.

Played a key role in setting up travel retail activations across Dubai Duty Free, introducing high-margin beauty sets tailored to the traveler segment.

GCC Rollout of Organic Haircare Line - Full go-to-market strategy from pricing to packaging adaptation and training.

Skills: Brand Development Strategy · Go-to-Market Planning (GTM) · SKU & Assortment Planning · Retail Category Management · Retail Marketing & Visual Merchandising · Sales Forecasting & Demand Planning · Channel Strategy (Retail, E-commerce, Professional) · Market Research & Competitor Benchmarking

Brand Management Luxury goods Fashion and Jewelry (Vhernier, Georg Jensen, Graffiti, Angels and Apt 51)
www.awrostamani.com

AWR Lifestyle is one of the ambitious business endeavors of AWRostamani Group, with the aim to penetrate into the booming retail industry in Dubai. It was established back in 2012, with the vision to grow into a leading retail group in the UAE and GCC, with the focus on introducing high-end exclusive brands in fashion, jewelry and home ware. AWR Lifestyle has dedicated stores in key retail locations to offer brands in fashion, jewelry and home ware that add value to modern lifestyles.

Responsibilities: -

•Strategic & Operations management of 18 stores (further 7 to open in Q3/Q4), with direct line reports of 5 Area Managers, 18 Managers and a team of +125 staff in across the region
•Promoting sales target awareness and reward awareness, ensuring that budgets were met and plans were in place for revenue growth.
• Providing in-sight and feedback for implementation of Marketing and Business Planning & Buying
• Review of Space Plans and Merchandising.
• Delivering sales of $42, 000, 000 +1% on plan & +11% LFL in 2016
• Reduction in staff operating cost by -15%
• $350, 000 improvement in Shrinkage vs 2015.
• Execution of brand expansion plan for the market. Working in partnership with company project teams to successfully open 5 retail outlets & delivery in last 12 months
• Delivery of highest Customer Service & Satisfaction score in KSA, Qatar and Kuwait
• Owner of AOR’s Succession Planning & Talent Development. Responsible for driving recruitment, on-boarding & training of all team members through the field team
•Complete store operation Requirements by scheduling and assigning employees; following up on work results
•Maintains store staff by recruiting, selecting, orienting, and training employees.
•Maintain store staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results.
•Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
•Identifies current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements
•Ensures availability of merchandise and services by approving contracts; maintaining inventories.
•Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends.
•Markets merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios.

www.Hueb.com
Luxury Brazilian retail store that is specialize in selling Diamond Jewelry known for their hand crafted and unique pieces

Responsibilities: -

•Leading Brand Operations in Northern Gulf consisting of 16 stores across 6 countries.
•Responsible for delivery of business plan & store KPI, management of payroll (Direct and indirect controllable )
•Responsible for feeding back to support function on activities results. Analysis of new launches /promotional categories performance and mechanics recommendation
•Delivering Sales of $28million +2%on plan &+29%LFL growth
•Successful opening of 6 new stores in the Area
•Service Champion for the Mena
•Responsible for the training and talent development of all staff in AOR
•To determine the long-term strategic objectives of the division
•Ensure business growth through directing and managing retail operations activities in Hueb Jewelry to ensure these are delivered in accordance with the organizational strategy.
•To plan, direct and manage the performance of the retail operations, as dictated by the overall strategy agreed in the business plan so as to maintain and develop business growth in accordance with the agreed business strategy.
•Analyzing sales figures and forecasting future sales volumes to maximize profits;
•Analyzing and interpreting trends to facilitate planning;
•Ensuring standards for quality, customer service and health and safety are met;
•Updating the senior management on business performance, new initiatives and other pertinent issues

www.bathandbodyworks.com; www.alshaya.com
An American retail store specializes in personal items and home fragrances; franchised by AlShaya Group, a leading international franchise operator in the Middle East

Responsibilities:
•In charge of opening stores for and expansion of the brand in the region (opened 15 stores, to open 45 stores in the region)
•Ensure standards in customer care, organize and oversee customer satisfaction and feedback
•Employed Store Managers, communicate store goals, delegate workload, support staff development and motivation
•Set targets for each retail shop, appoint teams to investigate methods of maximizing sales
•Appoint marketing team, organize and chair inter-departmental monthly meetings
•Determine the purchasing stock of every product by forecasting demand
•Update newly arrived products in the market and their demands
•Formulate pricing policies to ensure profitability of store operations
•Work with Store Managers to ensure merchandise changes aligned with sales patterns
•Handle sales tracking and reporting, inventory control and employee payroll
•Provide leadership and direction to operational, financial, personnel and sales responsibilities