Marketing Professional - exploring opportunities
fmcg
مجموع سنوات الخبرة :21 years, 6 أشهر
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Job description:
- Drive, implement and track the Lurpak brand development in establishing markets.
- Coordinate with agencies and markets on advertising development.
- Help improve the brand profitability through product improvement, market pricing understanding and cost management
Achievements:
- Contributed in the development of Lurpak Global Brand expansion plan.
- Development of the Lurpak brand entry model and a launch guideline that covers all aspects of the marketing mix when entering a new market.
- Development and production of an international Lurpak 360 advertising campaign that includes a TVC, a digital and a shopper program. The campaign was developed with a number of agencies (Wieden+Kennedy on ATL). The TVC had outstanding TV link test results in Denmark and Australia.
Job description:
- Develop the marketing organization to meet organization growth requirements.
- Formulating, updating and implementing marketing strategies and plans aligned with the overall strategic company objectives.
- Ensure brands growth and profitability in the relevant markets.
Achievements:
- Build a Marketing team of 5 people, capable of fulfilling the UAE, Oman and Qatar operation needs.
- Establishing category leadership in most categories where the brands are available (As per Nielsen readings)
- Development of a merchandising program improving visibility in POP that enhanced the brands visibility in market.
- Adding a number of practices to the Marketing toolbox.
- Lead a category management project on cheese with a leading retailer in the UAE.
Job Description:
- Overall responsibility of the brand performance.
- Create and execute the Brand marketing plan.
- Development of advertising material ATL and BTL coordinating with relevant advertising and media agencies including new product launches campaigns.
Achievements:
- Regain Lurpak Market shares in the 4 markets lost during the Boycott of Danish products in 2006 after the cartoon crises.
- Development and execution of 2 regional campaigns of Lurpak (April 07) and Ramadan 07 engaging Lurpak target audience in a regional consumer competition supported with ATL.
- Development of 3 TVCs for Lurpak and 1 TVC for The Three Cows.
- Successful launch of Lurpak Spreadable Lighter.
Achievements:
- Establish a market leader position of The Three Cows brand in the Feta and the Mozzarella categories in a period of one year.
- Develop a local consumer campaign in Sept 05.
- Launch of 3 new products for TTC.
- Deli counter opportunity assessment study.
Achievements:
- Planned, executed and given feedback on instore tasting activities, special events and merchandising audit.
- Carried out different kinds of surveys: price, shelf space, competitors activities…
sole distributor for "Ricoh" products in Lebanon
- B to B business: identify, make contact and service corporate clients.
Trainee in Fattal Holding Lebanon July 98 to Sept 98
2000 – 2001: MBA in Marketing Specialized in “Modern Trade” from St Joseph University (USJ) Beirut - Lebanon in collaboration with “Universite Paris Dauphine – France” - Thesis: Ethical Marketing and its applications.
1999 – 2000: BA in Management and Business and Administration with specialization in Finance from St Joseph University (USJ) Beirut Lebanon
1996 – 1999: BA in Management and Business Administration from the St Joseph University (USJ) Beirut Lebanon.