ربيع جلول

• Regional Strategy Execution: Spearhead and execute localized e-commerce strategies for
Qatar, Kuwait, Oman, Lebanon, and Bahrain, ensuring alignment with regional priorities
and evolving consumer behavior.
• P&L Management: Own the full e-commerce P&L across five markets, identifying high
growth opportunities across categories and channels to maximize regional profitability.
• Promotional Roadmap: Implement geo-targeted promotional calendars and seasonal
campaigns, tailoring merchandising and pricing strategies to specific market demands.
• Data-Driven Insights: Analyze CAC, conversion rates, and ROAS to optimize marketing
spend and improve overall ROI; deliver actionable monthly and quarterly KPI reports to
senior leadership.
• Market Positioning: Manage localized merchandising and product positioning to ensure
brand consistency and competitive advantage in each territory.
• Cross-Functional Leadership: Collaborate with Product, Marketing, IT, and Finance teams
to ensure seamless customer journeys and regulatory compliance across all digital
touchpoints.
• Vendor Management: Coordinate with regional logistics partners to ensure timely
deliveries and optimize operational costs across three core countries.

• Target Outperformance: Consistently overachieved monthly online sales targets by an
average of 20%, leveraging strategic platform management and operational leadership to
drive sustained revenue growth.
• Performance Marketing: Developed and executed full-funnel digital campaigns (Paid
Search, Shopping, SEO, and Social) that optimized budget utilization.
• Market Intelligence: Conducted rigorous competitor analysis on pricing and sales trends,
ensuring the brand maintained a competitive edge and high market relevance within the
region.
• Data-Driven Decision Making: Delivered comprehensive daily, weekly, and monthly
performance reports across all categories and products to inform high-level strategic pivots.
• SEO & UX Strategy: Spearhead the e-commerce roadmap with a focus on SEO
functionality and high-conversion call to action (CTA) content integration.
• Full-Cycle Operations: Managed daily e-commerce functions, including campaign QA,
performance reporting, and cross-departmental coordination to ensure uninterrupted order
fulfillment and customer satisfaction.
• Team Management: Led the e-commerce and operational teams, translating complex
company objectives into actionable marketing plans and clear performance goals.

Operational Leadership: Managed and trained the customer service team to uphold
rigorous Service Excellence standards, consistently achieving a top-three ranking for the
Lebanon region. Quality Assurance: Attained an average 93% Mystery Shopper score by revising
operational procedures and implementing targeted staff guidance. Program Implementation: Orchestrated the end-to-end launch of the gift card program,
managing complex coordination between external stakeholders, internal departments, and
customer feedback loops. Top Talent Recognition: Awarded Star of the Year / Employee of the Year for three
consecutive years in recognition of exceptional performance and
contributions to the business. Regional Innovation: Selected to represent the team at the Innovation
Challenge in Dubai, successfully pitching a concept among thousands
international contenders.

• Researched destinations, travel prices, customs, and reviews to provide tailored travel
options.
• Planned and organized travel arrangements, including booking tickets, reserving
accommodation, and organizing rental transportation.

•Contacting potential clients to establish rapport and arrange meetings.
•Researching organizations and individuals to find new opportunities.
•Finding and developing new markets and improving sales.
•Attending conferences, meetings, and industry events.
•Training personnel and helping team members develop their skills.