Vice President
ICICI Securities
مجموع سنوات الخبرة :28 years, 5 أشهر
Communication Strategist with expertise in developing winning comprehensive communication
plans that included complete campaign planning across media platforms, directing
communication strategy (concepts & research) as well as creative development processes
* Exhibited excellence in planning, organizing and implementing internal & external communication
initiatives that enhanced corporate image and reputation, built equity in the corporate brand and
strengthened employee engagement
* Impressive success in delivering high-impact decisions in the domains of business growth,
change management, strategy planning & execution, turnaround management, brand building
and corporate communication
* Intellectualized corporate and marketing communication campaigns that effectively reinforce
and build brand image
* Incisive acumen with unique blend of visionary leadership and experience in extending
marketing campaign ideas across Digital, Social & On-ground Stages such as SMS, Email, Social
Media, Display Ads, SEO and SEM
* Handled several crisis communication campaigns which had high impact on brand and corporate
reputation
* Steered all PR initiatives for two IPOs aggregating ~ INR 62 Billion / ~ US$ 630 Million
* Turnaround & Change Agent, skilled in achieving operational & service excellence; a valued
contributor for organising key promotional campaigns for enhancing the brand & product image
Corporate Communications & Marketing
Highlights:
* Steered internal and external communications in the form of media relations, content generation, thought leadership platforms and
development of mar-com & fin-com collaterals like corporate film, brochures, trade shows & annual report
* Undertook a hands-on role in producing a broad range of internal employee communications for multiple mediums, including electronic,
print, video, and face-to-face communications including, but not limited to, executive memos, announcements, talking points, intranet site
content, newsletter articles, presentations, townhalls, and situation-specific communication plans
* Initiated and completed an exclusive Nat Geo Programme on Sterlite Power's flagship power transmission project in J&K
Key Achievements:
* Launched brand Sterlite Power with a nationwide multi media - online, print, outdoor, and television- campaign. Ensured full brand
compliance - from website to factory signage - within 30 days of brand launch
* Directed the publicity campaign for Sterlite Power InvIT IPO - the first IPO of its kind in the Power Sector; the campaign included highlighting
the nuances of the IPO to the media, media conferences, and strategizing the key messages & interviews with the spokespersons
* Acted as a custodian of brand Sterlite Power and its digital properties; launched the Sterlite Power brand through a 360 degrees multi-media
communication campaign; administered shoot & overall coordination and coincided the launch with Nat Geo featuring the J&K project
Corporate
Communications
Highlights:
* Led internal and external communications for Essar's Energy and IT & Telecom verticals; whereby the businesses included listed entities like
Essar Oil, Essar Energy & AGC Networks, unlisted entities like Essar Power & Aegis, and group's investments in Vodafone Essar and Loop Mobile
Key Achievement:
* Managed multiple crisis the group faced over the year
Acting as the SPOC for high impact corporate reporting documents like Annual Report & ESG Report
* Identifying and placing internal leaders as speakers, writers, panellists and jury members for prestigious & thought event platforms
* Designing strategies and implementing communications activities and tactics according to agreed plan of action
Achievements:
* Conceived and implemented strategic marketing and communications plans that gained the company significant traction in the market,
averaging ~40% share of voice in a highly competitive industry landscape
* Directed the development and roll-out of communications campaign for a business unit, helping it reach an AUM of INR 10 billion in 12 months
Consistently generate high ROI on communication spent by achieving MAV (Media Ad Value) of INR XX million PA
* Increased awards and recognition received by the organisation by over 4X
Post Graduate bachelors degree in Journalism and Communications
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