Key Account Manager
Madi International
مجموع سنوات الخبرة :11 years, 7 أشهر
- Maintain a strong relationship with key clients to understand their needs, address any concerns, and ensure their expectations are met.
- Developed a new structure for the key account department by planning the right workflow while implementing a new strategy and creating a new team.
- Work closely with marketing, design, merchandising, sales, and logistics departments to gather insights, align strategies, and ensure a coordinated approach to meeting key clients' requirements.
- Regularly gather and analyze data on account progress, goals, and forecasts by preparing comprehensive reports that highlight key achievements, challenges, and recommendations.
- Negotiate contracts and deadlines by ensuring that both parties’ interests are represented and that the terms and conditions are clear and favorable.
- Grew the market by 30% on a vertical level by expanding brands/or products at existing clients and 20% on a horizontal level by expanding into new markets and adding 2 to 3 new clients every month.
- Spearheaded the execution of all B2B and B2C marketing activities, ensuring seamless design and implementation.
- Strategically promoted products in stores by optimizing category placement and utilizing out-of-category or extra displays.
- Conducted in-depth monitoring of competitor activities.
- Monitored distribution and sales performance on a monthly basis to identify growth opportunities.
- Developed promotional plans with distributors and retailers based on category roles within their stores.
- Conducted training for the sales and merchandising team.
- Drove category growth by creating and executing promotional and trade marketing activities in collaboration with suppliers, ensuring optimal product positioning.
- Planned and supervised all marketing activities within assigned outlets, leveraging networking and PR.
- Successfully executed multiple business plans simultaneously, entering new markets and achieving targeted market share.
- Managed a team of merchandisers, ensuring optimal routing, placement of goods, and planogram execution.
- Conducted consumer surveys, analyzed competitor activities and pricing, and obtained market information to identify consumer trends and product suggestions.
- Prepared detailed weekly and monthly reports, closely monitoring merchandising team performance via KPIs.
- Planned, executed, and monitored all marketing activities, from ATL to BTL, in alignment with the annual budget and brand image.
- Conducted thorough evaluations of sales reports in collaboration with the sales and merchandising team to ensure optimal performance.
- Ensured strict adherence to brand guidelines in the implementation of all planograms.
- Proactively managed in-store promotions, trained promoters, and supervised promotional activities.
- Promoted the brands at exhibitions and industry events.
- Drive brand visibility and market positioning through expert management of BTL activities, from branding and POS materials to design and implementation of all printing activities.
- Plan and execute engaging events, seminars, and presentations that drive customer engagement and product awareness.
- Stay ahead of the competition by conducting ongoing research and analysis of competitor products and market share trends.