رشاد محفوظ

• Founded and scaled the company from concept to a fully operational business
• Set the overall business strategy, market positioning, and long-term growth vision
• Lead cross-functional teams across project management, operations, creative, and logistics
• Oversee budgeting, procurement, staffing, and client relationships
• Manage high-profile fit-out and event projects from design through execution
• Cultivate partnerships with vendors, contractors, designers, and event professionals
• Ensure compliance with safety, legal, and quality standards across all operations

• Develop and implement sales strategies to meet company growth objectives
• Lead and mentor regional/national sales teams to ensure performance targets are achieved
• Identify new business opportunities, markets, and customer segments
• Establish KPIs and reporting systems to monitor sales performance and pipeline health
• Build and maintain relationships with key clients, partners, and stakeholders
• Collaborate with marketing, product, and operations to align sales efforts with overall business strategy
• Analyze sales data and market trends to make data-driven decisions
• Oversee contract negotiations and major deal closings
• Represent the company at industry events, conferences, and executive meetings

• Built MiaTec International from inception into a multi-project contracting business,
owning P&L, strategy, and execution across infrastructure, commercial, and fit-out
works in the GCC.
• Developed and executed the companys go-to-market, securing anchor clients and
establishing long-term relationships with developers, PMCs, and government
entities.
• Led end-to-end delivery of turnkey and EPC packages—from business case,
bidding, and contract negotiation to construction, commissioning, and handover—
meeting schedule, cost, and quality targets.
• Established governance and PMO practices (KPIs, reporting, risk and interface
controls), improving predictability, cash flow, and margin performance.
• Directed cross-functional teams (Technical, Commercial, Procurement, Finance,
HR, HSE) and a vetted subcontractor/supplier network; optimized resource
planning and productivity across concurrent sites.
• Instituted rigorous procurement and commercial strategies, improving bid win rates
and reducing cost variance through framework agreements and value engineering.
• Drove organizational development and culture—hiring, coaching, and performance
management—elevating safety, quality, and client satisfaction metrics.
• Ensured regulatory and contractual compliance (contracts administration, claims,
variations), protecting company position and accelerating payments and changing
approvals.
• Championed digital tools (planning, cost control, document management) to
enhance transparency and decision speed.
• Represented the firm with stakeholders and media; positioned MiaTec as a reliable
regional partner through strategic partnerships and JV opportunities.

Lead day-to-day construction operations including planning, scheduling, logistics, and execution
• Ensure efficient allocation and utilization of labor, equipment, and materials across all projects
• Collaborate with project managers to ensure timely delivery, cost control, and quality assurance
• Establish and enforce operational procedures, safety protocols, and best practices
• Oversee subcontractor management, procurement, and site coordination
• Drive performance metrics, productivity improvements, and cost-efficiency initiatives
• Work closely with executive leadership to align operations with business strategy and growth goals
• Implement technologies and systems to enhance operational visibility and control
• Maintain compliance with regulatory and safety standards (e.g., OSHA, local codes)

Professional Summary Operations Director overseeing multi-project construction portfolios
across the Red Sea region, translating strategy into executable operating plans and
delivering EPC/turnkey works to schedule, quality, and budget. Expert in PMO
governance, commercial controls, and supply-chain optimization, with a strong track record
in HSE leadership, stakeholder management, and accelerating handovers for infrastructure
and building assets.
• Key Responsibilities
◦ Lead end-to-end delivery across concurrent projects: planning, procurement,
construction, commissioning, and handover.
◦ Own annual operating plans, budgets, resource loading, and KPIs aligned to
corporate strategy.
◦ Establish and govern PMO frameworks: risk registers, stage gates, reporting
cadence, and performance dashboards.
◦ Direct procurement and commercial management: bid strategy, contract
administration, claims/variations, and cash flow.
◦ Manage cross-functional teams (Engineering, Commercial, Procurement, Finance,
HR, HSE) and subcontractor networks.
◦ Coordinate with clients, consultants, and authorities to secure timely permits and
approvals.
◦ Drive digital operations (planning, cost control, document management) and
continuous improvement programs.
• Core Competencies
◦ Portfolio/Operations Management (EPC, Turnkey, Design-Build)
◦ PMO, KPIs, Risk and Governance
◦ Procurement, Contracting, and Commercial Strategy
◦ Resource Planning and Subcontractor Management
◦ HSE Leadership and Compliance
◦ QA/QC, Testing & Commissioning, Handovers
◦ Stakeholder and Authority Management
◦ Digital Delivery (planning, cost control, dashboards)

Professional Summary Business Development Leader driving growth across GCC
construction and facilities portfolios. Expert in enterprise sales, strategic partnerships, and
bid strategy for EPC/turnkey, infrastructure, building, and FM projects. Proven record
shaping go-to-market plans, building C‑suite relationships, and converting complex
pursuits into profitable, de-risked awards.
• Key
◦ Own pipeline generation and conversion across public and private sectors; set
annual targets and forecasts.
◦ Lead end-to-end pursuits: opportunity screening, client engagement, solution
shaping, pricing strategy, and negotiations to award.
◦ Orchestrate multi-disciplinary bid teams (Technical, Estimating, Procurement,
Commercial, Legal) to produce compliant, competitive proposals.
◦ Develop strategic partnerships/JVs with OEMs and specialists; manage
prequalification and framework agreements.
◦ Build account plans for key clients; maintain C‑suite and authority relationships
to secure early visibility and influence.
◦ Govern stage-gate processes, win/loss reviews, and CRM hygiene; report pipeline
health and hit rates to leadership.
◦ Coordinate with Operations for delivery assumptions, risk registers, and cash-flow
models to protect margins post-award. Selected Achievements
◦ Delivered SAR 1B+ in new awards in a fiscal year with a 40%+ qualified win rate
across priority sectors.
◦ Entered two new markets/verticals, increasing total addressable market and
diversifying revenue streams.
◦ Secured multi‑year framework agreements with top‑tier clients, reducing bid costs
and stabilizing backlog.
◦ Improved average bid margin by 2-3 pts through value‑engineered solutions and
supply‑chain partnerships.
◦ Reduced pursuit cycle time by 20% by standardizing proposals and tightening
go/no‑go criteria.
◦ Elevated brand presence via executive outreach, industry forums, and targeted
campaigns, increasing qualified leads by 30%.

Accomplishes business development activities by researching and developing marketing opportunities and plans; implementing sales plans.Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, scheduling, coaching, and disciplining employees; communicating job expectations; planning, monitoring, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures:

•Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews.
•Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; analyzing variances; initiating corrective actions.
•Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs.
•Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising and developing field sales action plans.
•Identifies marketing opportunities by identifying consumer requirements; defining market, competitors share, and competitors strengths and weaknesses; forecasting projected business; establishing targeted market share.
•Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
•Provides information by collecting, analyzing, and summarizing data and trends.
•Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
•Accomplishes marketing and organization mission by completing related results as needed.

KABBANI CONSTRUCTION GROUP (KCG-CRES) - RIYADH - KSA
SALES manager January 2011 - January 2013

Contacting prospective clients, assessing their requirements then selling them the companies products and services that match their needs. Also responsible for maintaining ongoing relationships with customers to foster repeat business.

Duties: Working as part of the sales team to develop both new and existing markets. Involved in developing sales & pricing strategies.
Liaising with customers & the dealer network to answer and resolve their queries.
Identifying and then researching potential leads and opportunities.
Constantly developing existing sales processes which will generate sustainable growth. Responsible for developing own portfolio of customers.
Collecting all the information required to create a request for an estimate. Writing accurate & informative sales reports and documentation. Contacting prospective clients by phone and email.
Identifying the customers needs.
Dealing with a diverse range of clients in the private and the public sector. Evaluating competitor activity and developing appropriate responses. Attending sales appointments at clients premises.
Attending trade shows and exhibitions when required.


Cold calling potential clients via telephone or personal visit. Making appointments to meet new and existing clients.


Other informations
KEY SKILLS AND COMPETENCIES:

* Certificate of attendance in the
BASF Saudi technical
Conference on high performance concrete and sustainable materials for green
Construction.

* Certificate of attendance in Saudi ready mix on the concrete technologies.


*Certificate of attendance in the R&D of ikk group for the concrete repair, water proofing and flooring
Good communication skills and a excellent telephone manner. Able to sell to large and small clients.
Proven experience in launching new products.
Have a professional style of communication & ability to build rapport with prospective customers.

• Guided team members on best practices in upselling and cross-selling techniques,
leading to enhanced customer value proposition.
• Forged strategic partnerships with stakeholders for profitable outcomes.
• Pioneered the implementation of CRM systems for improved data management
and customer relations.
• Developed robust client relationships for improved business growth.
• Led high-performance sales teams, ensuring achievement of targets.
• Streamlined sales processes to enhance team productivity.
• Devised successful sales pitches for significant conversion rates.
• Enhanced market penetration with effective territory management.
• Propelled company towards achieving set KPIs and goals through comprehensive
strategic planning and execution.
• Negotiated lucrative contracts to secure long-term client commitment.
• Cultivated strong relationships with suppliers and other industry players to ensure
smooth operations.
• Achieved increased customer satisfaction by implementing innovative sales
strategies.
• Improved bottom-line results with meticulous budget control.