Program Manager
Hamad Medical Corporation
Total years of experience :16 years, 9 Months
Working with a variety of clients in Qatar and beyond on their communications strategies.
I used my local and regional media knowledge and PR skills to help clients with reviewing their communications needs, strategy, marketing, research, key messages, copywriting, collateral development, media relations, internal processes and other services including media training, presentation skills and crisis and issues management. Clients have included Qatar Philharmonic Orchestra, Bloomsbury Qatar Foundation Publishing Journals, Qatar Tourism Authority, United Development Company, Sheraton Doha, Almana Media, PETROSERV and IFP Qatar.
I provided strategic communications and crisis counsel across a broad range of sectors in Qatar with clients including ExxonMobil Qatar, Dolphin Energy, Shell, Weill Cornell Medical College in Qatar, Grand Hyatt Doha, Etihad Airways, Virgin Health Bank, Enterprise Qatar and Bloomsbury Qatar Foundation Publishing.
My day-to-day role involved developing messaging, managing and implementing PR and strategic communications programs including public education and launch campaigns for clients in a local, regional and international capacity.
Further I have developed and delivered a range of community relations and reputation management programs, most notably for one of the largest real estate developments in Qatar.
I was hired by Dar Al Sharq Media House to head up and oversee the redesign and re-launch of the company’s flagship daily English newspaper. This was a high profile position, being the only female newspaper editor in the GCC at the time. With more than 40 staff from diverse backgrounds answering to me, I was responsible for the daily news agenda, the look of the newspaper and the tone. I commissioned a complete overhaul of the product - from editorial content and processes through to copy flow, design, integration and staff recruitment. My role expanded into creating and negotiating new business opportunities for the company including partnerships with The Financial Times, The New York Times, The Times and French and Tagalog language publications.