RACHEL SAMUEL

As a part of Global Marketing Shared Services team of Oracle, I was responsible to manage
global lead flow operations within Oracles Global Marketing Shared Services teams,
ensuring accurate and timely routing of marketing leads to sales teams. Collaborate with
Field Marketers to optimize campaign setup in Eloqua and Sales Cloud CRM based on
territory and lead assignment rules. Monitor lead performance, resolve bottlenecks, and
deliver actionable reporting to drive marketing and sales alignment. Collaborated with
editors and sub-editors to create a content calendar as part of process thus increasing blog
traffic by 13%.

• Experienced with Siebel CRM, Fusion, and Eloqua for campaign execution and lead
management.
• Created and managed demand generation campaigns, ensuring accurate lead
capture and flow.
• Implemented lead scoring models using Oracles RTD to qualify leads for sales.
• Developed exception reports to identify and prevent lead leakage before campaign
launch.
• Mapped leads to sales territories and managed dispatcher queues for global
campaigns.
• Led troubleshooting for lead drop-off issues; coordinated fixes with Apps IT teams.
• Analyzed lead data in Excel (pivots/charts) to measure flow time and campaign
efficiency.

• Led Data Quality Control (QC) projects involving data segmentation, merging, and
validation of skip/programming logic for U.S.-based market research surveys.
• Modeled questionnaires for wireless communication service providers based on client
specifications.
• Worked with tools such as Admin Tool, Web Tool, Teradata, Trended Data, and
Segmented Datasets for survey data QC. Proficient in SPSS for generating statistical
insights and supporting marketing decisions.
• Exported outputs to SPSS for statistical analysis and created PowerPoint presentations
for client reporting.Managed cleansing, processing, and analysis of large-scale market
research data used by Nielsen Mobile for marketing strategy development.