National Sales Director
SONY
Total years of experience :21 years, 1 Months
Responsible for the overall country business (Sales, Marketing, & Operations) for the Mobiles & Accessories Divisions in Saudi Arabia.
Won the “Best Accessories Sales” Award in the MEA Region, and consistently managed the highest Adjusted Gross Margin in the region.
Met / Exceeded Expectations on the yearly Performance Reviews.
Key Achievements & Performance Highlights:
• Achieved 125% (2011) & 123% (2012) growth in
volume sales.
• Achieved 124% (2011) & 194% (2012) growth in
net value sales.
• Undertook additional responsibilities as follows:
o Marketing Manager: from 2010 - 2015.
o Operations Manager: from 2016 - Present.
o Business Development Manager: from 2016 -
Present.
• Initiated & managed the transition phase of
changing the company’s main distributor.
• Developed and optimized the channel network with
an emphasis on top partners.
• Analyzing market trends & competitors using GFK
data.
• Channel & strategy development, including
negotiations, at national level.
• Managed the Operation & Shop Front (MDM’s,
merchandisers, & promoters).
• Constantly looked out for new sales and business
opportunities in targeted channels.
• Provided regular and structured reports on
business performance.
• Successful Planning and Execution of new product launches.
Responsible for overall country business (Sales, Marketing, & Operations) for the Consumer Electronics, Domestic Appliances, & Personal Care Divisions in Saudi Arabia.
Won the “Key Account Management of the Year”, “Best Product Launch (Flat & Slim)“, &“Outstanding Contribution” Awards - MEA.
Key Achievements & Performance Highlights:
• Set the annual business plan, sales plan,
marketing plan & budget.
• Nominated to be the “Train the Trainer” in Saudi
Arabia
• Negotiated annual business development
agreements with key accounts.
• Identified new business opportunities through
opening new channels of distribution.
• Developed & executed promotional marketing
activities (ATL/BTL).
• Developed and implemented training programs for
all sales force, dealers, & distributors.
• Multilevel contacts with all Hypermarkets, Power
Retailers, & Key Accounts.
• Preparation and analysis of sales & stock reports &
ensuring proper supply forecast.
• Planned and conducted new product launches.
• P&L Responsibility
Handled the sales operations of the Western Region, which consisted of 5 cities, while overlooking the service and parts operations.
Key Achievements & Performance Highlights:
• Consistently exceeded sales targets.
• Launched the “New Car” Department.
• Reduced direct costs and improved profit by
overlooking the service & parts operation.
• Created innovative sales management tools and
worksheets.
Handled Saudi Aramco’s Engineering & Construction projects in Jeddah, among other smaller miscellaneous projects.
• Managed, inspected, monitored & controlled all
construction activities.
• Familiar with Saudi ARAMCO’s standards &
procedures.
• Assured that the quality of work & materials are in
accordance with specifications.
• Strictly implemented all safety requirements.
Largest Industrial Supplier in USA.
• Consistently exceeded sales targets.
• Analyzed sales & stock data to maintain the right
stock level.
• Ensured compliance with OSHA standards.
Graduated with Honors (Tau Beta Pi) Total Quality Management (TQM), Work Design and Productivity, Problems and Principles in Management, and Occupational Safety and Health.