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Raed Al Danaf, Strategic Account Manager

Raed Al Danaf

Strategic Account Manager·tadarab

Kuwait

Bachelor's degree, Business Management

Work experience

Total years of experience: 18 years, 10 months

Strategic Account Manager

July 2017 - Present

tadarab

Al Kuwait, Kuwait

July 2017 - Present

Pipeline Development & Revenue Growth:
Built and managed a high-value client pipeline, consistently driving significant revenue growth and surpassing organizational sales targets.

Strategic Deal Closure:
Led and executed high-impact client meetings, including engagements with key governmental and semi-governmental entities, successfully negotiating and closing high-value deals that exceeded quarterly objectives.

Client Relationship Management:
Cultivated and maintained long-term, trust-based client partnerships through personalized engagement and strategic account oversight, ensuring high retention and repeat business.

Company industry:
Training & Education Center
Job role:
Training and Development

Marketing & Sales Manager

October 2016 - March 2017

Integrated Vision Institute for Training & Consultancy

Hawali, Kuwait

October 2016 - March 2017

Strategic Growth & Market Expansion:
Developed and executed comprehensive marketing and sales strategies that successfully expanded the institute's market presence and drove growth.

Partnership Development & Business Acquisition: Secured key partnerships with professional centers and promoted training programs, generating a significant pipeline of new inquiries and business opportunities.

Team Leadership & Sales Execution: Led a team of sales and tele-sales representatives to promote the institute's services, including lectures, courses, and one-on-one therapy sessions, while also promoting the expertise of affiliated doctors.

Lead Generation & Program Promotion: Spearheaded promotional campaigns to enhance brand visibility and directly contributed to increasing program enrollment and corporate client acquisition.

Company industry:
Training & Education Center
Job role:
Training and Development

Brand & Marketing Manager

March 2014 - May 2015

Royal Beauty Group

Al Farawaniyah, Kuwait

March 2014 - May 2015

Brand & Portfolio Management: Managed a diverse portfolio of premium perfume brands, driving market growth and strengthening brand positioning. Conducted market studies for potential new product introductions.

Strategic Planning & Execution: Developed and closely monitored the implementation of annual sales, marketing, and business plans to achieve company objectives.

Financial & Operational Oversight: Controlled product costing, prepared margin analyses, sales forecasts, and A&P budgets. Maximized profitability through diligent inventory management and deal follow-up.

Distribution & Retail Strategy: Defined and optimized the distribution network. Negotiated retail strategies, shelf space, and annual business plans with suppliers and key outlets to align with brand positioning.

Sales Force & Performance Leadership: Trained, motivated, and supported sales teams and merchandisers. Regularly reviewed and analyzed sales performance by brand and outlet to ensure target achievement and enhanced customer satisfaction.

Visual Merchandising: Ensured optimal in-store product display and compliance with brand planograms across all retail outlets.

Company industry:
Other Business Support Services
Job role:
Management

Senior Consultant- Auto Sales

January 2009 - February 2014

Gulf Bank

Al Kuwait, Kuwait

January 2009 - February 2014

Sales Conversion & Revenue Growth: Actively engaged with prospective car dealership clients, converting opportunities into sales and consistently executing revenue plans within projected timelines.

Brand Representation & Customer Engagement: Served as the primary point of contact for Gulf Bank at industry events, creating positive first impressions while accurately presenting information on auto loans, account services, and banking products.

Business Development & Networking: Expanded the bank’s market presence by developing and maintaining strong referral networks with key dealership partners.

Promotional Leadership: Planned and led promotional initiatives to increase product visibility and client acquisition.

Compliance & Service Excellence: Delivered tailored financial solutions while ensuring strict adherence to banking regulations and maintaining high standards of customer service.

Company industry:
Banking
Job role:
Sales

Marketing Executive

January 2006 - January 2009

Gul Bank

Al Kuwait, Kuwait

January 2006 - January 2009

Corporate Business Development:

Spearheaded direct sales initiatives and built strategic relationships with corporate clients and governmental entities to acquire salaried employees as new customers for Gulf Bank.

Professional Client Engagement:

Conducted professional presentations to potential clients, effectively communicating the bank's value proposition.

Cross-Selling & Revenue Growth:

Expertly handled objections and implemented cross-selling strategies to promote additional products, including loans, credit cards, and deposit accounts, thereby maximizing customer value.

Lead Generation & Conversion:

Focused on converting targeted corporate contacts into active clients, contributing directly to the bank’s customer acquisition and growth objectives.

Company industry:
Banking
Job role:
Banking

Education

AUL (American University of Lebanon)

January 2004

January 2004

Bachelor's degree, Business Management

Lebanon

GPA (point): 3.21 out of 4

GPA (point): 3.21 out of 4

B.O.S.S

January 2001

January 2001

High school or equivalent, Sociology &

Lebanon

GPA (point): 3.21 out of 4

GPA (point): 3.21 out of 4

Skills

Microsoft Office
Expert
Microsoft Office
Expert
Management
Expert
Management
Expert
Sales
Expert
Sales
Expert
Cross Selling
Expert
Cross Selling
Expert
Marketing
Expert
Marketing
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Negotiations skills
Expert
Negotiations skills
Expert
Listening Skills
Expert
Listening Skills
Expert
Consultation Skills
Expert
Consultation Skills
Expert
Customer Service
Expert
Customer Service
Expert
Business Development
Intermediate
Business Development
Intermediate
Management
Expert
Management
Expert
Sales
Expert
Sales
Expert
Cross Selling
Expert
Cross Selling
Expert
Marketing
Expert
Marketing
Expert
ACCOUNT MANAGEMENT
Intermediate
ACCOUNT MANAGEMENT
Intermediate
BANKING
Intermediate
BANKING
Intermediate
BUSINESS PLANNING
Intermediate
BUSINESS PLANNING
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
NEGOTIATION
Intermediate
NEGOTIATION
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES OPTIMIZATION
Intermediate
SALES OPTIMIZATION
Intermediate
Administration
Intermediate
Administration
Intermediate
Presentation Skills
Expert
Presentation Skills
Expert

Social profiles

Languages

Arabic

Expert

English

Expert

Training and Certifications

Certifications
Money Laundering & Compliance
CRM & Marketing Service Skills
Certificate of Competency: Insurance Sales Process
Certified Direct Sales Program
Chartered Certified Consultant
Certified Trainer (TOT)

Training
Quality of Service
Institute of Banking Studies – Kuwait
Certified Direct Sales Program
Institute of Banking Studies (Kuwait) incorporated by Royal Charter/School of Finance United Kingdom
Customer Relationship Management
Institute of Banking Studies – Kuwait
Money Laundering & Compliance
Institute of Banking Studies – Kuwait
Marketing Service Skills Program
Institute of Banking Studies – Kuwait
Insurance Sales Process – Certificate of Competency
ALICO (American Life Insurance Company).

Hobbies and interests

Photography & Reading