Raed Shanah, Branch Manager

Raed Shanah

Branch Manager

National Beverages Company Coca Cola

Location
Palestine - Tulkarem
Education
Bachelor's degree, Bachelor's degree, Marketing
Experience
17 years, 8 Months

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Work Experience

Total years of experience :17 years, 8 Months

Branch Manager at National Beverages Company Coca Cola
  • Palestine - West Bank
  • My current job since January 2018

(6 years 4 months)
• Achieved a 200% in branch productivity and exceeded sales targets by strategically recruiting top-performing sales professionals, leading to significant business expansion and success.
• Drove 70% growth on sales team productivity by leading to refined customers satisfaction and retention rates.
• Attained 420% growth in direct customers number through implementing new customer relationship system, increase the number of sales team, and professional modification on sales team routes which supported my management of over 80 FMCG SKUs, catering to over 1100 customers.
• Boosted Sales by 170% dramatically since 2018-2023, resulting in a significant escalate in revenue and brand visibility.
• Oversaw a team of 70, including sales, operations, finished goods and administrative staff, ensuring smooth branch operations.
• Secured the best branch "Execution Cup" award in 2022 by achieving top sales KPIs.

Sales Supervisor at National Beverages Company Coca Cola
  • Palestine - West Bank
  • April 2015 to December 2017

(2 years 9 months)
• Realized 25% growth in customer base through strategic sales initiatives and relationship building, leading to an expansion of the business and amplified profitability.
• Enhanced sales team Key Performance Indicators' results by 30% by implementing a result driven mindset, leading to a 20% heighten in revenue within the first year.
• Drove a 100% increase in customer number, retention, and satisfaction by executing a new CRM system, leading to higher revenue generation.

Sales Supervisor at International Overseas Co. for Importing & Distribution
  • Palestine - West Bank
  • July 2013 to March 2015

(1 year 9 months)
• Achieved 182% Sales Growth compared to 2012 throw improving sales team skills.
• Prepared a training plan and coaching system that enhanced sales team skills and performance to improve their Key Performance Indicators to 95% comparing to 69% in 2012.

Sales and Marketing Representative at NATIONAL ALUMINUM & PROFILES COMPANY (NAPCO)
  • Palestine - West Bank
  • September 2010 to July 2013

(2 year 11 months) Attained a remarkable 1 0x sales growth within a single year by
• Attained a remarkable 10x sales growth within a single year by retrieving customers, solving objections and providing professional immediate services.
• Heightened NAPCO profile systems demand for about 80% of projects in my coverage area by organizing workshops and presentations for engineers and explaining the profitable features of the system.
• Amplified Profitable Aluminum Profiles sales by 130% comparing to 2010 by implementing sales persuasive selling technique which empowered my task.

Sales Representative at Siniora for Food Industries
  • Palestine - West Bank
  • October 2006 to August 2010

(3 year 11 months) Spearheaded market expansion and customer acquisition strategies,
• Spearheaded market expansion and customer acquisition strategies, resulting in a 200% surge in sales and market share within the first year.
• Boosted Total Sales to 380% compared to 2006.

Education

Bachelor's degree, Bachelor's degree, Marketing
  • at Arab American University
  • June 2005

Bachelor's Degree In Marketing from The Arab American University - Jenin/ Palestine.

Specialties & Skills

Sales Training
Team Building
Process Improvement
Channel Management
Sales Management
Fast Moving Consumer Goods ( FMCG)
People Skills ( Communication, Negotiation, Persuasion, Leadership)
Customer Relationship Management ( CRM)
Computer Skills & Microsoft Office ( Excel, Word, PPT, Outlook)
Management Skills
KEY PERFORMANCE INDICATORS (KPIS)
RELATIONSHIP BUILDING
CUSTOMER RELATIONSHIP MANAGEMENT
ALUMINUM
LEADERSHIP
MANAGEMENT
ACTIVE LISTENING
MARKET SHARE

Languages

English
Expert
Arabic
Native Speaker

Hobbies

  • Reading