Raed Yassine, Section Manager

Raed Yassine

Section Manager

Ali Abdul Wahab - P&G

Lieu
Koweït - Al Koweït
Éducation
Etudes secondaires ou équivalent, Public Relations
Expérience
8 years, 5 Mois

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Expériences professionnelles

Total des années d'expérience :8 years, 5 Mois

Section Manager à Ali Abdul Wahab - P&G
  • Koweït
  • Je travaille ici depuis octobre 2018

Account Manager (Carrefour) Oct 2018-Sept 2019
Account Manager (Coops team) Oct 2019-Sept 2020


- Managing P&G portfolio across the COOPs channel. In Charge of a 20% Weight Of Business (WOB) of COOPs channel.

-In Charge of a team of 2 Account Managers, 5 Sales Representatives, 5 promoters, 25 Merchandiser.

-Accountable for the achievement of proper
implementation of the business fundamentals
(Monthly initiatives, Distribution, Pricing, Shelving,
Display..)

-Designing the Unit / Team objectives in line with the overall AAW Consumer Goods Department / P&GTargets & Brands initiatives, trade marketing calendar and business plans.

-Crafting and Deploying key initiatives and launches including Brand Awareness, line segment addition catering to increase market share.

-Negotiating the annual agreements (contracts) with full ownership on budget.

-Initiating JBPs with clients & implementing shopper based designs in the Unit accounts.

-Managing the involvement of the sales team with the cross functional teams & ensures alignment at all fronts.

-Preparing a detailed training calendar for the sales
team to improve their capabilities based on their
success drivers.

-Close co-operation with the Trade Marketing team to
design upcoming business plan and activation.

-Managing the business portfolio across the COOPs & Key Accounts channels.

-Implementing Sales Fundamentals including
distribution, shelving, merchandizing, & pricing
principles.

-Accountable for the achievement of sales target &
ensure business fundamentals across accounts.

-Developing new & unexploited business potentials. Leading & supervising a team of 19 personnel (sales reps, merchandisers & promoters).

-Organizing, and leading several negotiation plans and contract signings.

-Following up on Logistics and cross functional teams to ensure smooth delivery of targets.

- Achieved sales growth target Vs SPYA.
Achieving 91% of full year Kips (Highest KPIs in COOPs channel)

Sales Unit Manager à P&G at Ali AbdulWahab Al Mutawa Commercial Co
  • Koweït - Al Koweït
  • Je travaille ici depuis octobre 2020

-Managing P&G portfolio across the COOPs channel.

-In Charge of a 20% Weight Of Business (WOB) of
COOPs channel.

-In Charge of a team of 2 Account Managers, 5 Sales
Representatives, 5 promoters, 25 Merchandiser.

-Accountable for the achievement of proper
implementation of the business fundamentals
(Monthly initiatives, Distribution, Pricing, Shelving,
Display..)

-Designing the Unit / Team objectives in line with the overall AAW Consumer Goods Department / P&G Targets & Brands initiatives, trade marketing calendar and business plans.

-Crafting and Deploying key initiatives and launches including Brand Awareness, line segment addition catering to increase market share.

-Negotiating the annual agreements (contracts) with full ownership on budget.

-Initiating JBPs with clients & implementing shopper based designs in the Unit accounts.

-Managing the involvement of the sales team with the cross functional teams & ensures alignment at all fronts.

-Preparing a detailed training calendar for the sales
team to improve their capabilities based on their
success drivers.

-Close co-operation with the Trade Marketing team to design upcoming business plan and activation.

Sales Executive à Top Kitchens
  • Koweït
  • janvier 2016 à octobre 2018

-Supplying Horeca sector with food service equipment's and hotel supplies

-Identifying customer needs and fulfilling theirs in
accordance with the company's objective.

-Establishing and developing long term contracts with suppliers.

-Maintaining a regular customer base
Following up on leads and lucrative new customer
relationship

-Proficient in most F&B sales tech systems
-Consistently meeting my short and long-term targets.

Éducation

Etudes secondaires ou équivalent, Public Relations
  • à Lebanese International University
  • juillet 2015

,

Etudes secondaires ou équivalent, Science Section
  • à Shahin Private School
  • juillet 2009

Normally Degrees

Specialties & Skills

Marketing
Food & Beverage
Public Relations
Communication Skills
Marketing and Media
Team Work
Data Analysis
Project Management
Negotiation Skills
Leadership
Strategic Thinking
Priority Setting
Problem Solving
Handling Objections
Communication Skills
Public Speaking
writing
web development
digital marketing
marketing

Profils Sociaux

Site Web Personnel
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Langues

Arabe
Expert
Anglais
Expert

Formation et Diplômes

AAW Stress Management Training How to lead a team through stressful times. (Formation)
Institut de formation:
FMCG
Date de la formation:
May 2020
Durée:
6 heures
Procter & Gamble CBD1 (Customer Business Development) college. (Formation)
Institut de formation:
FMCG
Date de la formation:
November 2018
Durée:
15 heures

Loisirs

  • Organising events in the community
  • Playing Sports
  • Reading
  • Chess
  • Traveling