Chief Executive Officer CEO
AFAQ GROUP
Total years of experience :23 years, 2 Months
Chief Executive Officer
Group of 3 companies:
1. AFAQ: FMCG Retail & Food Service Distribution
2. Qatami Agriculture: Retail Branches and B2B
3. Medius: Marketing Services
Duties & Responsibilities:
Led the company through a major restructuring initiative, streamlining operations and reducing costs.
Led and managed the executive team ensuring the Implementation of organizational corporate
governance policies and practices.
Full P&L ownership & organizational control.
Setting the company’s KPI including annual budgets.
Ensuring compliance with legal and regulatory requirements.
Ensure effective communication, collaboration, and alignment across all functions of the organization.
Driving growth and profitability across the group in all sales channels including developing and
implementing strategic plans, managing the executive team, building and maintaining strong
relationships with clients, and ensuring the company's financial performance.
Implemented cost-saving measures that resulted in reducing operational costs.
Successfully negotiated several major contracts with international suppliers, resulting in improving our
product portfolios and strengthened partnerships with current suppliers.
Spearheaded the development and launch of several new products that achieved significant market
share and revenue growth, positioning the company as a leader in innovation.
Developed and implemented the new go-to-market strategy including a new digital marketing strategy.
Successfully launched several new products and expanded the company's market share.
Assistant General Manager
Retail and Food Service
“Dairy, Ice cream, UHT Juice, and Bakery Manufacturing and distribution”
Duties & Responsibilities:
Assist the general manager with training, recruiting, promotions, and planning.
Create and manage budgets based on developed growth strategies.
Develop department KPIs.
Opening new regional markets, Bahrain, Saudi Arabia, and Iraq.
Review and approve all B2B annual agreements with Coops, Retailers, Food Service Clients, and E-
Commerce Platforms ensuring compliance with legal and regulatory requirements.
Ensure day-to-day business operation runs smoothly between production, warehouses, and distribution
departments.
Hands-on Supervising procurement processes on weekly bases.
Overseeing daily business operations and implementation of company strategies.
Analyzing company sales by channel and guiding each channel sales manager to achieve their KPIs.
Setting annual sales forecast with each department sales manager.
Ensuring company policies and legal guidelines are clearly communicated.
Assessing, managing, and resolving problematic developments and situations.
Building and enhancing the company's public profile at events, speaking engagements, as well as
international exhibitions participations.
Conducting quarterly business review meetings with the board members.
Training junior manager.
Regional Manager
Kuwait - Iraq - Saudi Arabia
FMCG Retail & Food Service
Duties & Responsibilities:
Managing and coaching the company’s business operations in three countries: Kuwait, Saudia Arabia,
and Iraq.
Leading the company all TM/ R2M & BD across all sales channels in all three countries.
Managing the retail distributors and food service distributors’ daily distributions and sales operations.
Negotiate and contract new or renewal supply agreements with the Fast-Food Chains’ “direct clients”.
Full ownership of the customer and shopper sales and marketing agenda in all three markets Kuwait,
Saudia Arabia, and Iraq.
Develop distributor’s joint business plans and specific KPIs (GTM, market share, value share, numeric
distribution, weighted distribution, price index).
Audit a few of the Fast-Food Chains’ operations related to McCain’s product portfolio and report to the
chain’s international corporate portals.
Create each country sales forecast by the client.
Developing and implementing the suitable GTM strategy for each country’s distributor sales force.
Manage each country’s distributor targets and forecast.
Manage each corporate client’s annual supply agreement.
Manage each country’s pricing positioning.
Working along with retail audit and usage and attitude firms such as Nielsen & Ipsos to understand the
market trend and consumer behavior.
Coach and supervise each country’s in-market research identifying the opportunities.
Coach and supervise the retail planogram implementations.
Supervise the monthly client’s statements of collections.
Mobile Communication Corporate Solutions
REPORTING TO THE ASSISTANT GENERAL MANAGER - BUSINESS
DEVELOPMENT.
Key Duties:
Managing the first NOKIA corporate Solutions Department in
Kuwait. Fully responsible of identifying market needs.
Create the solution concept, present the concept to the
programing team, test the solution then start promoting it to the
targeted sectors.
Responsible of drafting, signing the contracts.
SUPERSTORE - Essa Husain Al Yusifi
Office Supplies and Electronics
REPORTING TO THE SALES MANAGER.
Key Duties:
Responsible for government sector, private sector, and
government tenders.
Pricing responsibility.
Negotiate contracts.
Supervise supply operations.
Responsible of Sales budgeting and forecasting.
Supervising after sales services.