PR and Marketing Director
AlMaarefa Colleges
Total years of experience :15 years, 4 Months
* Reformulated the department restructure, polices, and goals.
* Raised the corporate communication messages, within the organization and to the target audience.
* Established strategic relationships with the organization success partners “selected education agencies”.
* Developed a semi-mass BTL direct marketing campaign.
* Launched a social media corporate communication strategy, and campaigns that resulted great leads.
* Raised the college’s participation in several expos and events.
* Attracted several events to the colleges, with an avg. of an event each month.
* PL 2nd Saudi Society for Heath Administration under the patronage of H.E. the Minster of Health Nov, 16.
- Preparation of MODON marketing plans, in line with MODON strategy to achieve the desired goals of marketing.
- Conduct market research and analysis to support the achievement of the strategic short and long-term objectives of MODON.
- Implementation of the approved marketing plans and management of different marketing activities.
- Providing valuable thoughts on marketing, markets, its future status, basic elements of success that may affect the investment opportunities, and MODON investments.
- Managed (Etienne Aigner, and Antonio Puig Group) "fragrances".
- Launched new lines throughout KSA & Lebanon.
- Promoted existed lines in various occasions.
- Attained a 350% turnover on a mass line product.
- Maintained great relationships with clients.
- Inspired the institute to find its brand name and slogan.
- Planned and executed marketing and advertising campaigns.
- Attracted new students to the institute.
- Maintained great PR relationships.
- Provided assistance to the IT Head Manager.
- Managed ICT Sector Head day to day schedule.
- Maintaining great relationship with clients and guests.
- Assisted in deploying ID cards smart system.