Project Manager
Freelance - F&B, Retail and Education Industry
Total years of experience :11 years, 4 Months
- Direct all phases of marketing communication strategies for clients including branding, design, brand activations, social media and digital communication
- Responsible for planning, budgeting, vendor selection and monitoring timelines
- Develop presentations, digital insights and reports to facilitate project evaluation
I currently strategize, brief and created content for digital, social and in-store use.
Create and implement an integrated marketing communications strategy to drive sales at retail stores and online at sssports.com.
Develop plans to support each campaign initiative, by assessing the consumer's shopping experience with a 360-marketing approach.
Manage all communication plans to ensure all activities are delivered within the set budget.
Plan and execute product launches, grass root events, press conferences and media events for Sun & Sand Sports.
Manage and monitor online and offline marketing channels.
Manage and coordinate between all external agencies (Creative, Events, PR, Media) and internal teams (buying, creative, merchandising and operations).
Analyze marketing and sales data to develop insights and made recommendations on areas for optimization.
Involved in all aspects of advertising, social media, public relations, event management, community engagement and activations for Ferrari World Abu Dhabi, Formula 1, Yas Marina Circuit and HME, I supervised projects from start to finish. My responsibilities included consulting clients about campaign requirements, pitching for projects, negotiating time-scales and budgets with clients and third party suppliers, increasing digital presence through social media, branding, managing events and activations, creating collateral and submitting After Action Reports to management and clients alike.
I worked alongside designers, information architects and the client servicing team to ensure that clients’ targets were met using various digital platforms. Working on a variety of projects for Sony and Mubadala, I helped design viable ideas and quality engagement initiatives to ensure memorable user experiences across various digital channels
I analyzed creative briefs in order to find solutions that needed to be achieved to ensure customer satisfaction. I also handled the design and execution of chosen outcomes through various Adobe programs. KitKat, STC, Msheirab, Zee A am and Nando’s are a few clients I handled at Y&R. Working under the supervision of account managers and art directors enabled me to become an effective visual communicator
Academic Achievements Dean’s List (Fall 2012) : Earned GPA : 3.61 Dean’s List (Spring 2013) : Earned GPA : 3.56 Chancellor’s List : Earned Cumulative GPA: 3.59
Dean’s List (Fall 2010) : Earned GPA : 3.83
Completed 9 GCSE's from year 9-11 with grades ranging from A-B.