Rafique Masud

• Lead overall Business Development and Commercial
Operations.
• Develop growth strategies and expand distribution
channels.
• Build strategic partnerships with corporate and
institutional customers.
• Lead a team of more than 300 employees.
• Drive profitability, market expansion and business
sustainability.
•
Achieved 23% FMCG business growth during the first
quarter.
• Contributed to 4% reduction in factory procurement
cost.
• Successfully trained 150+ new emoloyees.
• Managing annual business turnover of approximately
BDT 480 Crore.
• Strengthened key customer relationships and
business partenships.

• Led Corporate Sales strategy across Bangladesh.
• Managed Government, Corporate and Institutional
accounts.
• Developed new business opportunities and key
partnerships.
• Negotiated commercial agreements, and long-term
contracts.
• Delivered significant revenue growth through
corporate sales expansion.
• Secured multiple high-value corporate and
institutional customers.
• Improved customer retention through strategic
account management.
• Strengthened B2B business relationships nationwide.

• Develop and maintain relationships with major or key
accounts within a specific area or market.
• Plan and implement sales programs for one or more
of the companys product line.
• Lead and Implement different Trade Scheme.
• Train sales staff; implement sales incentive programs
and goals to increase employee performance. Ensure
activities are in accordance with the developed sales
objectives and quotas.
• Ensure Compliance with MGI policy and follow
process
• Complete sales activity reports and presentations in a
timely manner.
• Build long-term, productive, and mutually beneficial
relationships with existing and new customers.

•
Attain Area Sales Target by ensuring proper
distribution of products and implementation of SSS,
Corporate, Horeca channel activities.
• Promoting the companys existing brands and
introducing new products to the market.
Implementing new sales plans and advertising.
•
Analyzing budgets, preparing annual budget plans,
scheduling expenditures, and ensuring that the sales
team meets their quotas and goals.
• Researching and developing marketing opportunities
and plans, understanding consumer requirements,
identifying market trends, and suggesting system
improvements to achieve the companys marketing
goals.
• Maintaining relationships with important clients by
making regular visits, understanding their needs, and
anticipating new marketing opportunities.
• Ensure achievement of company sales target and
profitability by working closely with local teams and
Brand Promotors.
• Ensure a robust implementation of brand
campaigns/cycles and promotional programs for
mass market through effective utilization of the
resources in order to create optimum impact on the
Clients & consumers at point-of purchase and
thereby achieve brand objectives and sales targets for
the cycles/campaigns.
• Provide strategic input to HO in trade marketing
strategy based on the learning while executing trade
marketing activities.
• Ensure effective utilization of all POSMs,
merchandising materials.
• Having clear knowledge about own and competition
product/activity.
• Monitor the overall operation.
• Resolve any issues arising from clients.
•
Arrange training sessions for the B P and Sales
officers.
• Partner (Selected Client) and EC&C (Selected
Wholesale) Channel Sales forecasting and Sales Status
monitoring of TSA Operations Nationally.

• Co-ordinate with the Companys central team and
regional team about FMCG products to ensure new
channels.
• Ensure proper delivery to B2B and B2C Channels.

• Co-ordinate day to day operational issues with
Factory Management
•
Assist in HR & admin issues of worker and external
operations
• Monitoring daily Basis productions and follow up to
meet requirements
•
Visiting others Factory to follow up.
• Prepare and maintain monthly reports as suggested
by the Factory Operation Manager.
• Partner (Selected Buyer) meet.

• Department: Marketing
• Conduct modality communication to partners.
Monitor and manage the whole Program.
• Conduct factory production team regarding samples
and monitoring till finish goods.
• Customized need analysis for each partner. Ensure
proper execution of their requirements.
• Monitoring Factory Production Ratio with
requirements (Merchandising)
• Clients visit and meet Foreigners update them about
the progress.
• Regular sales, Production reporting to Management.
•
Analyzing and solving Factory operational issues
• Track competitors activities
• Develop long term business relationship with channel
partners & make them feel that they are taken care of
specially.