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Raghav Singh, Associate Creative

Raghav Singh

Associate Creative·Pocket FM.

India

Bachelor's degree, English Literature

Work experience

Total years of experience: 11 years, 3 months

Associate Creative

July 2023 - Present

Pocket FM.

Gurgaon, India •Remote

July 2023 - Present

Developed an automated mastering tool for audio production, successfully reducing turnaround time
(TAT) by 75%.
Led a team of 3 writers to produce and edit AI-translated scripts for high-volume audio series,
enhancing team performance and output quality.
Acted as the key creative-tech interface, ensuring high-fidelity artistic output in AI-generated content,
bridging technical innovation with creative strategy
Launched highly successful shows on the Pocket FM app, amassing between 185.5k and 1M active
listeners.
Company industry:
Entertainment
Job role:
Design, Creative, and Arts

Senior Copywriter

December 2022 - May 2023

L&K Saatchi and Saatchi

Gurgaon, India

December 2022 - May 2023

Conceptualized and led lead-copy campaigns for flagship brands Réal, Honitus, and Nutrilite, enhancing
brand visibility and engagement.
Directed 360° integrated campaigns and strategic product nomenclature across digital, print, and retail
channels. Managed cross-functional teams, improving operational performance and campaign execution
efficiency
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Junior Copywriter

December 2021 - November 2022

Bang In The Middle

Gurgaon, India

December 2021 - November 2022

Spearheaded end-to-end social launches and KOL scriptwriting, driving market entry for the full T
series portfolio and increasing overall brand visibility.
Engineered targeted social concepts and creative content specifically optimized for the Gen Z
demographic, enhancing engagement rates by 25%.
Led cross-functional teams to execute strategic campaigns, improving operational performance and
achieving timely project completion.
Received Employee of the month three times in a row.
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Brand Manager (freelancer)

September 2021 - December 2021

Vantage Point Co.

Gurgaon, India

September 2021 - December 2021

Managed a diverse portfolio of 6-7 clients in the F&B sector, including renowned restaurants and cafes.
Developed and executed engaging social media campaigns to promote new dishes and seasonal menu
revamps.
Established brand presence for upcoming restaurants, enhancing visibility and customer engagement
through paid campaigns, social boosted posts, and social ads to increase viewer traffic to brand
websites or social pages by 30%.
Company industry:
Marketing
Job role:
Design, Creative, and Arts

Founder

December 2020 - September 2021

Seriously Dough

Gurgaon, India

December 2020 - September 2021

Founded Seriously Dough, an at-home bakery that emerged during the second wave of the COVID-19
pandemic.
Managed social media presence, including photography and scheduling, to organically grow the brands
following.
Developed unique, 100% natural recipes for handmade bread, ensuring no preservatives or additives
were used.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Management

Associate Specialist Marketing

December 2018 - December 2020

KBR Inc.

Gurgaon, India

December 2018 - December 2020

Assisted in the companys global rebranding and managed all LinkedIn and Twitter accounts for KBR
Technology Solutions
Wrote, edited, and compiled English brochures and social media templates used globally by the
company
Utilized Photoshop and Illustrator to create event graphics, brochures, and standees displayed at
corporate events.
Company industry:
Oil & Gas
Job role:
Management

3D Artist

November 2017 - December 2018

AppRoarr Studios

New Delhi, India

November 2017 - December 2018

Delivered 3D/2D assets for Kill Em All on Steam, managing level design and social graphics.
Produced and created 3D assets and level designs for HERO MotoCorp game
Company industry:
Video Gaming

Content Writer

January 2015 - July 2017

Uth Connect

Gurgaon, India

January 2015 - July 2017

Content writer with Uth Connect, a social media advertising and marketing firm started by The
Viewspaper.
Wrote content for social media (Facebook, Twitter, and Google+) accounts for Apple, Delhi Dynamos,
and Slice.
Company industry:
Marketing
Job role:
Marketing and PR

intern

January 2010 - January 2010

Walmart

Gurgaon, India

January 2010 - January 2010

Company industry:
Retail & Wholesale

Intern

January 2010 - January 2010

Coca-cola

Gurgaon, India

January 2010 - January 2010

Company industry:
FMCG

Education

UNIVERSITY OF DELHI

June 2014

June 2014

Bachelor's degree, English Literature

India

University Of Delhi

May 2014

May 2014

Bachelor's degree, English Literature

India

GPA (percentage): 53%

GPA (percentage): 53%

I spent my college years honing my creative side. I wrote successful plays for our college's theatre society. I have also performed in and around India. My love for writing started in college and continues to this day.

Sri Venkateswara College

January 2014

January 2014

Bachelor's degree, English

India

The Shri Ram school

January 2011

January 2011

High school or equivalent, graduation

India

Skills

Marketing
Expert
Marketing
Expert
Team Management
Expert
Team Management
Expert
Creative Writing
Expert
Creative Writing
Expert
Editing
Expert
Editing
Expert
Proofreading
Expert
Proofreading
Expert
creative writing
Expert
creative writing
Expert
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
INFORMATION TECHNOLOGY
Intermediate
INFORMATION TECHNOLOGY
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
COMPUTER AIDED DESIGN
Intermediate
COMPUTER AIDED DESIGN
Intermediate
ADOBE PHOTOSHOP
Intermediate
ADOBE PHOTOSHOP
Intermediate
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
Photoshop
Intermediate
Photoshop
Intermediate
Microsoft word, excel and PowerPoint
Expert
Microsoft word, excel and PowerPoint
Expert
proofreading
Expert
proofreading
Expert
team management
Expert
team management
Expert
editing
Expert
editing
Expert
ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
CONTENT MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
WORKFLOW MANAGEMENT
Intermediate
WORKFLOW MANAGEMENT
Intermediate

Social profiles

Languages

English

Expert

Hindi

Beginner

Japanese

Beginner

Training and Certifications

Certifications
AI for professionals
Google
Mar 2025

Hobbies and interests

music, gaming, cooking