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Raghda Sadiq, Marketing Supervisor

Raghda Sadiq

Marketing Supervisor·Hnak

Saudi Arabia

Bachelor's degree, Marketing

Work experience

Total years of experience: 11 years, 6 months

Marketing Supervisor

October 2019 - Present

Hnak

Jeddah, Saudi Arabia

I found this job using Bayt.com

October 2019 - Present

Develop and implement web optimization strategies to improve purchase conversion rate.
- Responsible for assisting hypothesis creation, data collection, and briefing team on data results.
- Develop a strategic approach to product page improvements to ensure elements and changes are created, measured, and analyzed by user experience data and conversion metrics.
- Develop strategies that will maximize landing pages, shopping categories, next page paths and UX to guide customers through an optimized ecommerce funnel.
- Develop and oversee the implementation of a new return solution.
- Maintain and maximize ecommerce related funnels such as product recommendations widget, product add-ons, and shopping cart.
- Develop, implement, measure, and analyze ecommerce marketing funnel strategies. Responsible for coordinating new product launches
- collection vendors information and profiles and maintain a good relationship with them.
- follow up on the process of getting vendors onboard.
- Event management for the Company (marketing calendar and activations).
Company industry:
Fashion & Apparel
Job role:
Design, Creative, and Arts

Freelance Digital Marketing consultant

July 2017 - Present

Freelance

Jeddah, Saudi Arabia

July 2017 - Present

Providing startups with a 360 plan to help them penetrate the market and familiarize them selfs in a new market, from branding, to social media management and strategizing their launching campaign to gain customers in a highly competitive Enviroment and to keep them in the long run, including developing loyalty programs and promotions to get new customers from b2B and b2c
Company industry:
Advertising
Job role:
Consulting

Marketing Specialist

February 2019 - September 2019

Safwa food company

Riyadh, Saudi Arabia

I found this job using Bayt.com

February 2019 - September 2019

Managing the branding and promotions, marketing calendar and PR for the brand. Goal is to increase brand equity in a highly competitive industry that has constant consumers needs shifting. Analyzing what sells around the country, analyzing demographic data, buying and shopping habits, looking at a competitors and their pricing, creating and administering surveys, questionnaires and other information gathering devices, measuring brand share in the Saudi market. Gaining potential customer and widening the target market.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Key Account Supervisor

February 2017 - July 2017

PepsiCo

Riyadh, Saudi Arabia

February 2017 - July 2017

-Playing an integral role in new business pitches and hold responsibility for the effective on-boarding of new clients.
-Responsible for the development and achievement of sales through the direct sales channel.
-Focusing on growing and developing existing clients, together with generating new business.
-Write business plans for all current and opportunity tender business.
- act as the key interface between the customer and all relevant divisions.
-Managing 3 major accounts around KSA
Company industry:
FMCG
Job role:
Sales

Marketing Intern

June 2016 - November 2016

PepsiCo

Riyadh, Saudi Arabia

June 2016 - November 2016

Assisting the brand manager of Sunbites in two campaigns: versatility 2.0 digital and social media campaigns for sunbites full 360. Also creating digital video content, social media posts and evaluation of the campaign. working on the scripts and assisting with the in store Activation plan and evaluation. working on the POSM point of sale materials.
Participated in the Mean Competition for Pepsico Interns
Was selected to represent PepsiCo in the recruitment video for pepsico Possibilities.
Company industry:
FMCG
Job role:
Marketing and PR

Customer service

January 2014 - August 2014

Wallstreet institute

Jeddah, Saudi Arabia

January 2014 - August 2014

Ensuring that students are prepared for their classes. Interacting with current and prospective students in person and on the telephone. Daily revenue: type of payment, amount, number of contract and receipt. In charge of the scheduling process: booking classes, cancelations and the waiting list. Preparing certificates: dates, levels and names. Handling the safe, ensuring contracts and payments are placed in it. Setting the atmosphere of the center by greeting and being the "face of the center" forming the first line of personal contact and friendly service with existing and prospective students (walk-in's). Acknowledging the presence of any student in the waiting area and the speaking center. Maintaining the students’ diskettes in an organized and orderly fashion. In charge ordering any required items for the stationery stock of the Center. Handling any complains and offering solutions to the customers.
Company industry:
Administration Support Services
Job role:
Customer Service and Call Center

Personal Tutor

January 2013 - December 2013

Wallstreet Institute

Jeddah, Saudi Arabia

January 2013 - December 2013

i would welcome and greet the new students and explain to them the purpose of the first lesson: explaining the teaching methodology, acquisition cycle and concept of questions. Second lesson: explaining the types of classes and the objective of each class. Ensuring students educational success and satisfaction. Mentoring and tutoring students until they have reached their objectives. Helping Students reach objectives by providing motivation and feedback. Following up on Students throughout their course: student's study habits, common student
Company industry:
Administration Support Services
Job role:
Administration

Education

University of business and technology

May 2016

May 2016

Bachelor's degree, Marketing

Saudi Arabia

GPA (point): 4.24 out of 5

GPA (point): 4.24 out of 5

studied the the principles of marketing, marketing channels, strategic marketing and international marketing, service marketing, consumer behavior, market research, e commerce and all had a specific project to apply everything I have learned in classes.
View attachment

Skills

Branding
Expert
Branding
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Brand PR
Expert
Brand PR
Expert
Brand Analysis
Expert
Brand Analysis
Expert
Creating a Creative brief and advertising campaign
Intermediate
Creating a Creative brief and advertising campaign
Intermediate
Problem analysis and solving
Intermediate
Problem analysis and solving
Intermediate
Project Planning
Intermediate
Project Planning
Intermediate
Team Leading and guiding
Expert
Team Leading and guiding
Expert
Presentation, communication skills and writing skills.
Expert
Presentation, communication skills and writing skills.
Expert
Microsoft Office
Intermediate
Microsoft Office
Intermediate
Good interpersonal skills
Expert
Good interpersonal skills
Expert
Branding
Expert
Branding
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Brand PR
Expert
Brand PR
Expert
Brand Analysis
Expert
Brand Analysis
Expert

Languages

English

Expert

Arabic

Native Speaker

Spanish

Beginner

Memberships

University of business and technology

Member of the marketing club

January 2016

Training and Certifications

Certifications
Mechanism creative design
Jan 2013
Training
Certified digital marketer
INC ACADEMY
Oct 2019
Show credentials
Social Media
shawacademy
Mar 2016
Digital Marketing Manager
WSI
Jan 2016

Hobbies and interests

Volleyball
Arts and Crafts
Photography
Painting & Drawing