account director
Lime Blend Brand Management
Total years of experience :13 years, 3 Months
Social Media Management for leading client accounts like Kérastase Egypt and L’Oreal Paris.
§ Identified gaps, trends and opportunities and effectively communicated to key stakeholders.
§ Developed original content with agencies, partners, and influencers to support digital channels and ensured consistent brand voice and message across all platforms.
§ Designed and delivered communications strategies including integrated campaigns comprising of public relations, digital and strategic partnerships.
§ Hosted events for influential figures and collaborating with influencers.
§ Maintained positive relationships with stakeholders including the media,
clients, and influencers.
Expand Partnerships with Social media influencers and institutions to increase hotel’s Brand reach and strength
§ Strategize Social media plan on various social networks and media channels
§ Track the performance of marketing strategies implemented and modify
directions according to KPI’s
§ Collaborate with Sales Management team to develop new marketing ideas
and penetrate new Segmentations
§ Developing a Full-fledged plan for Community Marketing, with a clear vision
to the Hotel’s segmentation and positioning.
§ Rebranding all the Hotel identity and Website; including copywriting and CI.
§ Recreating all the Property Visuals and Gallery according to the updated
Photobook.
§ Develop the required changes in the digital marketing strategy based on
timely data given by analytical tools.
§ Maintaining Strong relations with Media, newspapers and magazines
representatives.
§ Expand Partnerships with Social media influencers and institutions to increase hotel’s Brand reach and strength
§ Strategize Social media plan on various social networks and media channels
§ Track the performance of marketing strategies implemented and modify
directions according to KPI’s
§ Collaborate with Sales Management team to develop new marketing ideas
and penetrate new Segmentations
§ Developing a Full-fledged plan for Community Marketing, with a clear vision
to the Hotel’s segmentation and positioning.
§ Rebranding all the Hotel identity and Website; including copywriting and CI.
§ Recreating all the Property Visuals and Gallery according to the updated
Photobook.
§ Develop the required changes in the digital marketing strategy based on
timely data given by analytical tools.
§ Maintaining Strong relations with Media, newspapers and magazines
representatives.
management plans including
annual promotional plans.
§ Handled editorials, press releases, and media reviews.
§ Managed social media accounts and updated web content.
§ Developed and maintained a brands guidelines manual.
Senior Marketing communications Executive
Jewellery of Egypt by Azza Fahmy Jewellery
§ Planned and executed events with media coverage and participated in
CSR events.
§ Wrote cover and editorial stories, reviewed publications, and managed
the hotel’s client relations committee.
§ Produced newsletters and maintained relationships with the media and
other key stakeholders.
§ Promoted the hotel’s services and events through original media
campaigns, social media management and on-ground brand awareness
strategies.
Linkedin: www.linkedin.com/in/raghdausama
§ Organized and attended events as the
courses: Shoe Design Course
Licenses & certifications Google Ads Display
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