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Raghda Usama, Head Of Communications

Raghda Usama

Head Of Communications ·Majid Al Futtaim - Egypt

Egypt

Bachelor's degree, Commerce and Business Administration

Work experience

Total years of experience: 15 years, 4 months

Head Of Communications

June 2022 - Present

Majid Al Futtaim - Egypt

Cairo, Egypt

June 2022 - Present

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

head of communications and social media

May 2022 - Present

Majid Al Futtaim - Egypt

Cairo, Egypt

May 2022 - Present

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

director of marketing communications

July 2021 - Present

Grand Ocean hotels & resorts

Cairo, Egypt

July 2021 - Present

Expand Partnerships with Social media influencers and institutions to increase hotel’s Brand reach and strength
§ Strategize Social media plan on various social networks and media channels
§ Track the performance of marketing strategies implemented and modify
directions according to KPI’s
§ Collaborate with Sales Management team to develop new marketing ideas
and penetrate new Segmentations
§ Developing a Full-fledged plan for Community Marketing, with a clear vision
to the Hotel’s segmentation and positioning.
§ Rebranding all the Hotel identity and Website; including copywriting and CI.
§ Recreating all the Property Visuals and Gallery according to the updated
Photobook.
§ Develop the required changes in the digital marketing strategy based on
timely data given by analytical tools.
§ Maintaining Strong relations with Media, newspapers and magazines
representatives.
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Director of marketing & communications

June 2021 - Present

Grand Ocean hotels and resorts

Cairo, Egypt

June 2021 - Present

§ Expand Partnerships with Social media influencers and institutions to increase hotel’s Brand reach and strength
§ Strategize Social media plan on various social networks and media channels
§ Track the performance of marketing strategies implemented and modify
directions according to KPI’s
§ Collaborate with Sales Management team to develop new marketing ideas
and penetrate new Segmentations
§ Developing a Full-fledged plan for Community Marketing, with a clear vision
to the Hotel’s segmentation and positioning.
§ Rebranding all the Hotel identity and Website; including copywriting and CI.
§ Recreating all the Property Visuals and Gallery according to the updated
Photobook.
§ Develop the required changes in the digital marketing strategy based on
timely data given by analytical tools.
§ Maintaining Strong relations with Media, newspapers and magazines
representatives.
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

account director

October 2015 - Present

Lime Blend Brand Management

Cairo, Egypt

October 2015 - Present

Social Media Management for leading client accounts like Kérastase Egypt and L’Oreal Paris.
§ Identified gaps, trends and opportunities and effectively communicated to key stakeholders.
§ Developed original content with agencies, partners, and influencers to support digital channels and ensured consistent brand voice and message across all platforms.
§ Designed and delivered communications strategies including integrated campaigns comprising of public relations, digital and strategic partnerships.
§ Hosted events for influential figures and collaborating with influencers.
§ Maintained positive relationships with stakeholders including the media,
clients, and influencers.
Company industry:
Advertising
Job role:
Marketing and PR

Marketing Manager

June 2014 - June 2015

VeeVaaME Vitality Hub

June 2014 - June 2015

Job role:
Marketing and PR

marketing and public relations

March 2013 - July 2013

March 2013 - July 2013

management plans including
annual promotional plans.
§ Handled editorials, press releases, and media reviews.
§ Managed social media accounts and updated web content.
§ Developed and maintained a brands guidelines manual.
Senior Marketing communications Executive
Jewellery of Egypt by Azza Fahmy Jewellery
Job role:
Marketing and PR

Public Relations Manager

April 2010 - August 2012

Conrad Cairo Hotel

Egypt

April 2010 - August 2012

§ Planned and executed events with media coverage and participated in
CSR events.
§ Wrote cover and editorial stories, reviewed publications, and managed
the hotel’s client relations committee.
§ Produced newsletters and maintained relationships with the media and
other key stakeholders.
§ Promoted the hotel’s services and events through original media
campaigns, social media management and on-ground brand awareness
strategies.
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Marketing coordinator

April 2010 - August 2012

Conrad Cairo Hotel

Egypt

April 2010 - August 2012

Linkedin: www.linkedin.com/in/raghdausama
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

brand ambassador

June 2009 - February 2010

June 2009 - February 2010

§ Organized and attended events as the
Job role:
Marketing and PR

Education

Cairo Design School

January 2022

January 2022

Bachelor's degree, Commerce and Business Administration

courses: Shoe Design Course

University of Helwan

January 2009

January 2009

Bachelor's degree, Commerce and BusinessAdministration

Egypt

GPA (point): 3.8 out of 4

GPA (point): 3.8 out of 4

Licenses & certifications Google Ads Display

Skills

Media Contacts
Expert
Media Contacts
Expert
Social Media
Expert
Social Media
Expert
Marketing Communications Planning
Expert
Marketing Communications Planning
Expert
Public Relations
Expert
Public Relations
Expert
Digital Marketing
Expert
Digital Marketing
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
NEWSPAPER
Expert
NEWSPAPER
Expert
PUBLIC RELATIONS
Expert
PUBLIC RELATIONS
Expert
STRATEGIC
Expert
STRATEGIC
Expert
COM
Expert
COM
Expert
EDITING
Expert
EDITING
Expert
EMAIL
Expert
EMAIL
Expert
Media Contacts
Expert
Media Contacts
Expert
Social Media
Expert
Social Media
Expert
Marketing Communications Planning
Expert
Marketing Communications Planning
Expert
Public Relations
Expert
Public Relations
Expert
Digital Marketing
Expert
Digital Marketing
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Training and Certifications

Certifications
Google display Ads
Apr 2021 - Apr 2022
Show credentials

Hobbies

  • shoes design
    got a course from design school of Cairo for shoes design