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Rahma AlAhmad, Sales & Marketing Director / Strategic Planning Lead

Rahma AlAhmad

Sales & Marketing Director / Strategic Planning Lead·Green Line Holding Group

Saudi Arabia

Diploma, Governance Applications & Internal Audit

Work experience

Total years of experience: 11 years, 8 months

Sales & Marketing Director / Strategic Planning Lead

July 2025 - April 2026

Green Line Holding Group

Riyadh, Saudi Arabia

July 2025 - April 2026

• Spearheaded commercial and strategic planning initiatives across group subsidiaries, ensuring alignment of growth priorities with emerging market opportunities.

• Identified and leveraged new market expansion opportunities in key sectors, driving business growth and innovation.

• Cultivated client acquisition strategies and business development efforts to enhance revenue streams and ensure long-term sustainability.

• Developed and executed a centralized CRM framework, significantly improving visibility and fostering collaboration across entities.

• Successfully achieved a notable increase in new customer acquisition, demonstrating effectiveness in strategic marketing and outreach efforts.
Company industry:
Market Research
Job role:
Marketing and PR

Business Development & Trade Marketing Manager

March 2022 - May 2025

Almehbaj Co. – Almuhajb Group

Riyadh, Saudi Arabia

March 2022 - May 2025

• Spearheaded the development and execution of innovative go-to-market strategies for new product launches, ensuring alignment with overarching commercial objectives.

• Collaborated closely with Sales teams to enhance in-market execution, resulting in significant sales growth and improved market share.

• Directed impactful BTL marketing initiatives across retail and trade channels, effectively driving conversion rates and optimizing sell-through performance.

• Conducted comprehensive market analysis to uncover growth opportunities, facilitating successful expansion into emerging product categories.

• Established robust performance tracking frameworks, enabling data-driven decision-making and continuous improvement in marketing strategies.
Company industry:
Food & Beverage Production

Corporate Sales Manager / Strategic Accounts Lead

April 2018 - February 2022

Bateel L.L.C.

Riyadh, Saudi Arabia

April 2018 - February 2022

• Cultivated strategic partnerships within government and enterprise sectors, enhancing brand visibility and driving sustainable revenue growth.

• Spearheaded high-profile collaborations, representing the organization in influential national and international initiatives, including G20 programs.

• Enhanced stakeholder engagement through comprehensive account planning, fostering long-lasting relationships and trust.

• Integrated marketing strategies with operational execution, ensuring alignment across cross-functional teams to optimize performance and impact.

• Leveraged insights from strategic accounts to inform marketing initiatives, driving targeted campaigns that resonate with key audiences.
Company industry:
Catering, Food Service, & Restaurant

Area Manager / Regional Operations

May 2016 - February 2018

Rubaiyat Group

Riyadh, Saudi Arabia

May 2016 - February 2018

• Spearheaded innovative marketing strategies that drove a 40% increase in regional business growth, showcasing a strong understanding of market dynamics.

• Oversaw comprehensive planning and budgeting processes, ensuring alignment with marketing objectives across diverse locations.

• Cultivated cross-functional collaboration to enhance brand visibility and customer engagement, leveraging data-driven insights for targeted campaigns.

• Analyzed performance metrics to refine marketing initiatives, optimizing ROI and enhancing overall operational efficiency.

• Developed and implemented performance initiatives that fostered a culture of continuous improvement and accountability within the team.
Company industry:
Retail & Wholesale

Store Manager

June 2014 - March 2016

Swarovski

Riyadh, Saudi Arabia

June 2014 - March 2016

• Spearheaded high-volume retail operations, driving strategic initiatives that enhanced team performance and customer engagement.

• Cultivated a culture of continuous improvement, leveraging data analytics to optimize operational efficiency and boost sales.

• Developed and implemented training programs that empowered team members, resulting in increased staff retention and productivity.

• Fostered strong relationships with stakeholders to align marketing strategies with customer insights and market trends.

• Championed performance management practices that translated into measurable outcomes, enhancing overall store profitability and brand loyalty.
Company industry:
Retail & Wholesale

Area Manager of ladies stores at Rubaiyat Modern Luxury Product, Riyadh region

June 2014 - February 2016

Rubaiyat Modern Luxury Product

Riyadh, Saudi Arabia

June 2014 - February 2016

• Utilized strong operational and sales management skills to elevate brand presence and customer engagement in the luxury retail sector.
• Spearheaded innovative marketing strategies that significantly boosted store performance and revenue growth.
• Oversaw daily retail operations, ensuring adherence to brand standards and enhancing inventory turnover.
• Partnered with marketing and sales teams to refine promotional campaigns and optimize customer experience.
• Developed training programs for staff, fostering a culture of excellence and improving team performance.
• Analyzed market trends to inform strategic decisions, driving brand loyalty and customer retention.
Company industry:
Retail & Wholesale
Job role:
Management

Education

Saudi Institute of Internal Auditors (BAC

December 2024

December 2024

Diploma, Governance Applications & Internal Audit

Saudi Arabia

Saudi Institute of Internal Auditors (BAC Accredited)

December 2024

December 2024

Diploma, Governance Applications & Internal Audit

Saudi Arabia

Saudi Electronic University

September 2021

September 2021

Bachelor's degree, معلوماتية صحية

Saudi Arabia

Saudi Electronic University

September 2021

September 2021

Bachelor's degree, Health Informatics

Saudi Arabia

Skills

Sales skills
Expert
Sales skills
Expert
operations
Expert
operations
Expert
Problem Solving
Expert
Problem Solving
Expert
Service Businesses
Expert
Service Businesses
Expert
Customer Service
Expert
Customer Service
Expert
Internet and social media
Expert
Internet and social media
Expert
organizing
Expert
organizing
Expert
Leadership skills
Expert
Leadership skills
Expert
development
Expert
development
Expert
Microsoft Office excellent level
Expert
Microsoft Office excellent level
Expert
planning
Expert
planning
Expert
Mastering the sales process
Expert
Mastering the sales process
Expert
Leadership and Project Management skills
Expert
Leadership and Project Management skills
Expert
problem solving in workplace
Expert
problem solving in workplace
Expert
creative thinking in the workplace
Expert
creative thinking in the workplace
Expert
Self empoerment
Expert
Self empoerment
Expert
Managing project risks
Expert
Managing project risks
Expert
team work and communication- communication method
Expert
team work and communication- communication method
Expert
Sales skills
Expert
Sales skills
Expert
operations
Expert
operations
Expert
Problem Solving
Expert
Problem Solving
Expert
Service Businesses
Expert
Service Businesses
Expert
Customer Service
Expert
Customer Service
Expert
CLASSROOM PERFORMANCE SYSTEMS
Intermediate
CLASSROOM PERFORMANCE SYSTEMS
Intermediate
CONTRACT DRAFTING
Intermediate
CONTRACT DRAFTING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
GOVERNANCE
Intermediate
GOVERNANCE
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
TRADE MARKETING
Intermediate
TRADE MARKETING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate

Languages

English
Expert
Arabic
Native Speaker

Training and Certifications

Certifications
Project Management Professional (PMP)
Corporate Governance
Sustainable Business Strategy
Global Business Strategy
Strategy & Execution
Project Management Professional (PMP)
Corporate Governance
Sustainable Business Strategy
Global Business Strategy
Strategy & Execution
Training
Mastering the sales process
Doroob.sa
Feb 2018
Self empowerment
Doroob.sa
Feb 2018
team work and communication- communication method
Doroob.sa
Feb 2018
Leadership and Project Management skills
Doroob.sa
Feb 2018
problem solving in workplace
Doroob.sa
Feb 2018
problem solving in workplace
Doroob.sa
Feb 2018
Managing project risks
Doroob.sa
Feb 2018