Chief Growth Officer - Brand & Digital
Origami Creative Concepts LLC
Total years of experience :15 years, 9 Months
Leading the Growth Strategy of Origami GCC; explore, collaborate and expand to new avenues of creativity, tech and digital.
Help marketeers & key business stakeholders budget for and grow their brands by providing them with innovative Brand & Marketing Solutions.
Expanded strength to new verticals and services in digital transformation and exponential technology through collaboration and strategic partnerships.
- Strategy planning - responsible for marketing and communication strategy for brands across industries
- Content Strategy - plan and execute digital content strategy for key clients
- Social Media Marketing - Successful launch and management of social media brand profiles
- Tech Development - Look at innovative tech solutions, Plan UI/UX journey and launch websites for brands.
- Manage a team including developers, UI/UX/Graphic designers, digital media planner and writers.
- Brands handled - AW Rostamani Pre-Owned (Nissan, Renault, AUTOTRUST), Himalaya, Mobil 1, Britannia, Noor
- Joined Origami Creative as an Account Manager, and got promoted due to the consultative, strategic & operational skills, I proved in my role.
- Manage a team of 6 executives.
- Implemented multiple projects, assisting brands in their re-positioning, new launches, marketing campaigns, tech solutions, web development & digital/social media communication requirements.
- Brands handled - Van Cleef & Arpels, Baume & Mercier, 1915 by Seddiqi & Sons, Columbia Adventures, ITL World, RSA Insurance, Sharp, Absolute Barbecue, Hisense etc
Was responsible for managing the retail fashion/lifestyle portfolio. The brands handled include Lifestyle (Apparel departmental store), Home Centre (furniture & furnishing retailer), Splash (Apparel retailer), Bossini (Fashion brand), Gloria Jeans (Coffee chain) and Fun City (Indoor Entertainment Centre).
Core achievements:-
1. Was a pivotal role in the planning, conceptualizing and executing of the Spring Summer launch for Lifestyle, Splash and Bossini.
2. Also, was an integral role in the planning and executing of the new brand positioning for Home Centre.
Had worked in the payroll of Quasar Media Pvt ltd, Bangalore and designated at Enfatico (WPP agency) a part of Bates 141 as a Sr. Brand Executive handling the Dell account.
Core achievements:-
1 .Manage the digital communication for SMB and LE/PUB line of businesses.
2. Strategize and develop the offline communication (ATL & BTL) for the Consumer line of business.
3. Was an integral part of direct and retail businesses of Dell consumer Laptops and Dell mobiles. Was a pivotal role in planning, conceptualizing and executing the launch of Dell as a mobile brand.
4. Had the opportunity to be a part of some business pitches for both Quasar Ltd and Bates 141.
Have worked towards both ATL & BTL communications across categories like Jewellery, Apparel, Furniture, Books and Essentials.
Core achievements:-
1. Was a pivotal role in independently handling the branding/creative for clients like Total Mall cum Hypermarket (Jubiliant Group) & India plaza (Hindu Book Shopping Online & Business Standard Bazaar).
2. Have played a strategic role for all communications like Ad releases, Packaging etc.
3. Handled the creative execution for Smart & Meru Cabs.
4. Handled the media planning for Chester’s (Premium furniture retailer) & Wadhawan Retail Group.
•PGDBM (2006-2008) from M.S. Ramaiah Institute of Management, Bangalore with a CGPA of 6.62 / 10.00
•B.Com from University of Calicut, Kerala with 65% marks (2003-2006)
•Higher Secondary from CBSE with 80% marks
