General Manager
Elekta Gulf
Total years of experience :23 years, 8 Months
Demonstrated skills in retail/strategic planning, managing the channel & business development, Handling branches & manpower in region.
• Products handled were Consumer Electronics, Consumer Home Appliances, Small Appliances, IT & Mobile phones etc.; efficiently managed revenue generation and profitability to the organization by appropriate speed mix of products.
• Effectively handled the branches & retail stores in the region by coordinating with their principle company & concerned head office's/ Regional Offices for the requirement of our outlets in the region.
• Efficiently managed a team of Key Retail Executives who generated revenue by being in touch with the Outlet/ Store Manager.
• Played pivotal in appointment of branch managers, area managers, store managers & ISDs (In Shop Demonstrators); identified training needs and imparted product training on a regular basis.
• Made significant contribution in establishment Elekta distribution & retail operation for Elekta Gulf.
Reporting to Chairman.
Demonstrated skills in retail/strategic planning, managing the channel & business development, Handling branches & manpower in region.
• Products handled were Consumer Electronics, Consumer Home Appliances, Small Appliances, Cameras, IT & Mobile phones etc.; efficiently managed revenue generation and profitability to the organization by appropriate speed mix of products with 28 brands.
• Effectively handled the branches & retail stores in the region by coordinating with their principle company & concerned head office's/ Regional Offices for the requirement of our outlets in the region.
• Efficiently managed a team of Key Retail Executives who generated revenue by being in touch with the Outlet/ Store Manager.
• Played pivotal in appointment of branch managers, area managers, store managers & ISDs (In Shop Demonstrators); identified training needs and imparted product training on a regular basis.
• Made significant contribution in establishment Digiworld retail operation for Digiworld ( Division of Value Industries (Videocon Industries Ltd) India.
Reporting to COO.
Being Business Head- International Sales, i executes the Imagine commercial policy and is responsible for all Imagine business activities in Asia with the main focus on Sales and Margin, Sales Office Profitability & Marketing (the channel/ customer mix turnover and local margin as well as account receivables).
I leads the local sales force, local distributors and sales processes in the relevant market and is responsible for optimization in the market for the Imagine business segments and is budget responsible, Sales liaison between Manufacturer and Distribution partners throughout across region. Responsibility for business strategy and ensuring that the best possible business partner and practises are utilised in each individual territory.
Responsible for product training, presentation and business planning.
Demonstrated skills in strategic planning, maintaining, and managing the channel & business development.
Efficiently managed logistics of deliveries & effectively controlled the back office and loading bays.
Oversaw the process of projects and ensured timely completion of the same.
Effectively handled Annual Maintenance Contracts.
Streamlined the process of stock inventory; ensured periodically ordering of stock from time to time.
Rendered support in providing service solutions, and day to day activities of the service centre.
Accountable for management & coordinating of all RMA’s \[Return Material Authorisation\].
Significantly established best practices & processes that were geared to the achievement of business objectives with strong understanding of business operations management, sales management, customer service & service orientation.
Efficiently managed the Competence Center as Vice President for high end product for Middle East/Africa catering to support to 42 countries in the Middle East and 6 countries in the Asia Pacific region.
Successfully designed and fabricated three state of the art service centers for various vendors in UAE
Products handled were Home Theaters, Car Audios, Multimedia, Headphone, etc.; efficiently managed revenue generation, product road mapping and profitability to the organization by appropriate speed mix of products.
Played pivotal in developing marketing intelligence to capture the consumer behavior and forecast appropriate measures to tackle competition and succeed in price sensitive market.
Instrumental in managing &controlling smooth operations of Distributors, Franchise Outlets & Modern Trade.
Successfully implemented branding strategy as per the company’s policy and guidelines.
Ensured profitability ROI and SKU matrix implementation.
Kept an eye on the sales performances of channel partners and implemented new sales strategies to increase the volumes.
Spearheaded the entire operations for the launch of 6 channel partner branches with sales, service and account manpower.
Led the sales team and managed sales & marketing operations across the country.
Demonstrated skills in formulating media strategy and released advertisements for product promotion.
Played pivotal in establishment of Harman International -Amsterdam, The Netherlands.
Made significant contribution in revenue enhancement by establishing distribution & dealer network of the company in across Indian market.
Consistently contributed 100% of the India sales and collection.
Consumer Electronics trade/Channel/Retail sales and marketing with the growing & leading electronics companies in the world wide.
- Product positioning-marketing-communication with inventive vision, strategies and smart implementation.
Products handled were Home Theatres, Car Audios, etc.; efficiently managed revenue generation and profitability to the organization by appropriate speed mix of products.
Effectively handled the Modern Trade sale in the region by coordinating with their concerned HOs/ Regional Offices for the requirement of their chain of retail outlets in the region.
Efficiently managed a team of Key Retail Executives who generated revenue by being in touch with the Outlet/ Store Manager.
Played pivotal in appointment of ISDs (In Shop Demonstrators); identified training needs and imparted product training on a regular basis.
Made significant contribution in establishment Pioneer India Electronics for Pioneer Electronics AsiaCentrePvt. Ltd., Singapore in 2008.
Successfully established distribution & dealer network of Pioneer across Indian market.
Significantly contributed in 100% of the zone wise sales and collection.
Accredited with MD’s appreciation award & received highest bonus in the Pioneer Electronics AsiaCentrePvt.Ltd., Singapore.
As a Business Manager for (North India)
Managing all the operations of the branch.
Leading the branch for attaining the company’s business objectives in the region. Formulation of Annual Budget.
Achievement of Annual Sales Budget for the area.
Team Management & Motivation.Effective Channel management & Development, which included Expansion and restructuring of the network wherever required.
Channel Inventory Management, Accounts Receivable Management.Formulation & Implementation of Sales Promotion Strategies in the assigned Branch.
Consistently achieved sales and revenue target pertaining to Toshiba multi product.
Successfully established dealer network of Toshiba for Delhi & NCR market.
Significantly contributed 100% of the North zone sales and collection.
Received MD’s appreciation& award and secured highest performance bonus in the branch.
Nov’99 - Nov’04: MIRC Electronics Ltd. (ONIDA), New Delhi
Sr. Executive Sales
• Consistently achieved sales and revenue target pertaining to Onida multi product.
• Instrumental in reducing the credit period of the branch by working on cash and carry basis.
• Successfully established dealer network of Onida for south and south-west Delhi.
• Significantly contributed to 27% of the total branch sales and connection.
• Recognized as the Best Sales Person for quarter 2004
Breviary Award By Delhi Govt (2004 Blast) , Appreciation Award from MD 6 times (LG Electronics) , Best Sales Award By MD (Toshiba ) , Set up for Pioneer India Operation ( Appreciation from Global Head)
Specialized in World history.