Project Sales Engineer
Al Ghandi Electronics
مجموع سنوات الخبرة :15 years, 8 أشهر
• Appointed to create a new market position for the company by developing business of innovative and customized ‘SACH’ Central Vacuum Systems, ‘HELIONAL’ Solar Thermal Water Heating Solutions & ‘PHOTOLIGHT’ Smart Solar Street Lights.
• Leading grass-root marketing and expand effectiveness of product information within construction industry by meeting & giving presentations to Real Estate Developers, Consultants, Architects & Contractors.
• Anticipate trends and remain up to date of current scientific and industry knowledge to formulate strategies and implement plans creating opportunity, capitalizing on market shifts and driving market penetration.
• Lead business with market analysis, benchmarking, strategy development, project management and fiscal goal setting. Identified potential channel distribution strategies and turnkey solution partners to work together.
• Plan strategies for Branding, Marketing, Search Engine/Social Media Optimization & Marketing, and Online Reputation Management.
• Attend Trade shows and Exhibitions across MENA region to research and identify potential customers.
• Enquiry Management; Negotiation with clients and contractors.
• Project managements for major contracts - deal with customer and internal departments.
• Key Achievements :
Spearheading multiple key corporate account projects and establishing strong customer relationships and performance.
Exceeded Sales Enquiry KPI goals by 40% & successfully generated unit’s first sales within six months of joining.
Customer base for Central Vacuum System increased from 0 to 8 in the UAE market during 1st fiscal year showing significant market penetration.
• Reported to the Regional Sales Manager and worked in a sales team with 4 employees.
• Handled sales of Pipeline Pigging Equipment: Polyurethane Pigs, Pig Trap systems, Quick Opening Closures & Pipeline Signalers.
• Responsible for overall marketing strategy, customer and competitor analysis, development of various sales & marketing tools, PR activities, conferences, seminars etc.
• Liaised with Management based in UK & involved with all business development activities for MENA market.
• Established & maintained relationships with key Oil & Gas contractors & shutdown management companies in the UAE.
• Planed & delivered sales and performance update.
• Project managements for major contracts - deal with customer and internal departments.
• Key Achievements :
Realized annual sales responsibility of £2 million net worth sales projects during the tenure.
Took part in study to identify best use of capital human and material resource to deliver optimized product solutions.
Heavy focus on business drivers reduced cost-base and increased customer base - Average EBITDA margin was improved from 8% to 20%. Contributed organization to be much more market, sales and quality oriented.
• Promoted to Abu-Dhabi facility to handled business for Shutdown Maintenance and Service Projects for heat exchangers at various Oil & Gas plants.
• Performed strength-weakness analysis & developed business strategies for the promoting SERCK Heat Exchanger Service across major Oil & Gas clients in the UAE.
• Established strong business relationships with major Oil & Gas companies, Power companies & EPC contractors in MENA Region.
• Delivered both Technical-Sales Presentations and contributed in winning new business.
• Assisted Business Development Manager for preparation of Monthly Sales Forecast and Reports.
• Prepared and monitored Sales KPI.
• Key Achievements :
Developed innovative technology for Offshore Chemical Cleaning of Heat exchangers in operation.
Won orders combined worth approx. AED 45 million during fiscal years 2012 & 2013.
Contributed to improve profitability of business unit by 60 % in 3 years.
• Hired to coordinate Sales activities for Heat Exchangers & Air Cooler Fabrication of Industrial & Marine fields.
• Received information from Business Development Manager and carried out activities as per instruction.
• Prepared and monitored Monthly Sales Forecast.
• Prepared costing sheet and quotations for incoming enquiries.
• Monitored and updated Key Performance Indicators (KPI) registry on monthly basis.
• Preformed as a Trainee in marketing department of BHEL Bhopal.
• Prepared database of target customers or services and maximizing client potential in designated regions.
• Analyzed market activities of competitors to evaluate the effectiveness of marketing strategies.
• Provided pre-sales technical assistance and product education.
• Making technical presentations and demonstrating how a product meets client needs.
• Liaising with other members of sales & marketing team and other technical experts.
• Providing training and producing support material to the sales team.
• Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams.
B.Tech in Mechanical Engineering -University of Kerala, India (TKM College of Engineering) - 2008 Batch -7.14 CGPA.