Raiyan Sayyed

• Led a team of 9 Salesmen and conduct weekly route rides to ensure adherence to Monthly Journey Plan and sequences.
• Contributed to the company achieving its highest-ever sales record, earning a Certificate of Achievement for top performance.
• Manage and cater to a diverse customer base, including 60 key accounts (hypermarkets and supermarkets) and 210 general trade accounts
(small grocery stores, big grocery stores, and mini-marts).
• Reduced wastage on underperforming routes from 16% and 15% to below 10%, achieving company benchmarks.
• Conducted 40+ customer meetings monthly to gather feedback on product performance, merchandising, and service quality.
• Ensure proper product display across 100% of customer outlets, aligning with FIFO and company merchandising policies.
• Utilize Sales Force Automation to monitor daily sales metrics, track delivery efficiency, and extract actionable insights.
• Conduct 5-7 market visits weekly to evaluate sales activities, competitor trends, and customer satisfaction levels.
• Report and provide regular feedback to the ASM on sales performance and market conditions.

• Managed a portfolio of 25 key accounts, including leading retail chains like Lulu, Carrefour, and Nesto in Oman.
• Specialized in the sales of 6 SKUs under Delicios brand (salad dressings, pasta sauces, hot sauces, specialty sauces, and food colors).
• Assisted with the processing of sales orders in SAP, including order entry, confirmation, and tracking. Ensured products were delivered to
clients OTIF (On Time in Full) with a success rate of 98%, significantly reducing delivery delays and customer complaints.
• Oversaw both general trade and modern trade channels, ensuring comprehensive market coverage and customer satisfaction across diverse
retail environments which increased the product visibility and sales by 20%.
• Expanded the market reach by introducing Delicio products to local cafes and restaurants under the HoReCa segment, resulting in a 15%
increase in sales volume within the first six months.

• Achieved a 10% growth in the number of stores covered, significantly expanding the distribution network.
• Managing 13 SKUs of Britannia biscuits, ensuring they are well-stocked and prominently displayed in stores.
• Following the PJP (Permanent journey plan) by visiting 20-25 stores daily (approximately 120 stores weekly) to check product
performance, visibility, and gather feedback from store managers.
• Maintained high levels of client satisfaction through consistent communication and timely addressing of feedback and concerns.
• Implementing a rigorous accounts receivable collection policy, effectively maintaining a 90% cash to credit ratio.

• Conducting market research to better understand consumer preferences, competitive strategies, and market trends pertaining to Britannias offerings.
• Assisting with product placement, calculating SOS (Share of shelf) and display arrangements in retail stores to increase exposure and sales.
• Assisting the sales team with administrative responsibilities such as creating sales reports, organizing sales data, and communicating with distributors and retailers.
• Communicating with customers to obtain feedback about Britannia products, answer questions, and establish connections to improve customer happiness.