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Raiyan Sayyed, Area Sales Supervisor

Raiyan Sayyed

Area Sales Supervisor·Al Rashed Food Company Ltd.

United Arab Emirates

Master's degree, International Business Management with Marketing

Work experience

Total years of experience: 5 years, 2 months

Area Sales Supervisor

January 2024 - Present

Al Rashed Food Company Ltd.

Dubai, United Arab Emirates

January 2024 - Present

• Led a team of 9 Salesmen and conduct weekly route rides to ensure adherence to Monthly Journey Plan and sequences.
• Contributed to the company achieving its highest-ever sales record, earning a Certificate of Achievement for top performance.
• Manage and cater to a diverse customer base, including 60 key accounts (hypermarkets and supermarkets) and 210 general trade accounts
(small grocery stores, big grocery stores, and mini-marts).
• Reduced wastage on underperforming routes from 16% and 15% to below 10%, achieving company benchmarks.
• Conducted 40+ customer meetings monthly to gather feedback on product performance, merchandising, and service quality.
• Ensure proper product display across 100% of customer outlets, aligning with FIFO and company merchandising policies.
• Utilize Sales Force Automation to monitor daily sales metrics, track delivery efficiency, and extract actionable insights.
• Conduct 5-7 market visits weekly to evaluate sales activities, competitor trends, and customer satisfaction levels.
• Report and provide regular feedback to the ASM on sales performance and market conditions.

Company industry:
FMCG
Job role:
Sales

Key Accounts Executive

January 2023 - December 2023

Luban Foods LLC

Sohar, Oman

January 2023 - December 2023

• Managed a portfolio of 25 key accounts, including leading retail chains like Lulu, Carrefour, and Nesto in Oman.
• Specialized in the sales of 6 SKUs under Delicios brand (salad dressings, pasta sauces, hot sauces, specialty sauces, and food colors).
• Assisted with the processing of sales orders in SAP, including order entry, confirmation, and tracking. Ensured products were delivered to
clients OTIF (On Time in Full) with a success rate of 98%, significantly reducing delivery delays and customer complaints.
• Oversaw both general trade and modern trade channels, ensuring comprehensive market coverage and customer satisfaction across diverse
retail environments which increased the product visibility and sales by 20%.
• Expanded the market reach by introducing Delicio products to local cafes and restaurants under the HoReCa segment, resulting in a 15%
increase in sales volume within the first six months.

Company industry:
FMCG
Job role:
Sales

Sales Executive

June 2021 - November 2022

Padmavati Foods (Britannia Industries Distributor)

Mumbai, India

June 2021 - November 2022

• Achieved a 10% growth in the number of stores covered, significantly expanding the distribution network.
• Managing 13 SKUs of Britannia biscuits, ensuring they are well-stocked and prominently displayed in stores.
• Following the PJP (Permanent journey plan) by visiting 20-25 stores daily (approximately 120 stores weekly) to check product
performance, visibility, and gather feedback from store managers.
• Maintained high levels of client satisfaction through consistent communication and timely addressing of feedback and concerns.
• Implementing a rigorous accounts receivable collection policy, effectively maintaining a 90% cash to credit ratio.

Company industry:
FMCG
Job role:
Sales

Sales & Marketing Internship

April 2019 - June 2019

Padmavati Foods (Britannia Industries Distributor)

Mumbai, India

April 2019 - June 2019

• Conducting market research to better understand consumer preferences, competitive strategies, and market trends pertaining to Britannias offerings.
• Assisting with product placement, calculating SOS (Share of shelf) and display arrangements in retail stores to increase exposure and sales.
• Assisting the sales team with administrative responsibilities such as creating sales reports, organizing sales data, and communicating with distributors and retailers.
• Communicating with customers to obtain feedback about Britannia products, answer questions, and establish connections to improve customer happiness.

Company industry:
FMCG

Education

Heriot-Watt University

December 2024

December 2024

Master's degree, International Business Management with Marketing

United Arab Emirates

Singhania University

April 2022

April 2022

Bachelor's degree, International Business

India

Skills

FMCG
Expert
FMCG
Expert
Sales
Expert
Sales
Expert
Presentation Skills
Expert
Presentation Skills
Expert
Dynamic Leader
Expert
Dynamic Leader
Expert
People oriented
Expert
People oriented
Expert
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
BUSINESS PERFORMANCE MANAGEMENT
Intermediate
BUSINESS PERFORMANCE MANAGEMENT
Intermediate
ADMINISTRATIVE SUPPORT
Intermediate
ADMINISTRATIVE SUPPORT
Intermediate
INTERNATIONAL BUSINESS
Intermediate
INTERNATIONAL BUSINESS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
INNOVATION
Intermediate
INNOVATION
Intermediate
SOFTWARE DEVELOPMENT
Intermediate
SOFTWARE DEVELOPMENT
Intermediate
INTERNATIONAL MARKETING
Intermediate
INTERNATIONAL MARKETING
Intermediate
FOODS
Expert
FOODS
Expert
ACCOUNTS RECEIVABLE
Expert
ACCOUNTS RECEIVABLE
Expert
SALES PROMOTION
Expert
SALES PROMOTION
Expert
STOCK KEEPING UNIT
Expert
STOCK KEEPING UNIT
Expert
SAP CRM
Intermediate
SAP CRM
Intermediate
MICROSOFT EXCEL
Intermediate
MICROSOFT EXCEL
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CANVA (SOFTWARE)
Intermediate
CANVA (SOFTWARE)
Intermediate
Public Speaking
Expert
Public Speaking
Expert
Marketing
Expert
Marketing
Expert
Interpersonal skills
Expert
Interpersonal skills
Expert
Selling
Expert
Selling
Expert
Leadership
Expert
Leadership
Expert
operation
Expert
operation
Expert
Social media
Expert
Social media
Expert

Languages

English

Expert

Hindi

Native Speaker

Training and Certifications

Certifications
Real Estate Asset Management 101
Fundamentals of Property Management
Negotiations: Essential Strategies & Skills.
Leadership & Emotional Intelligence.
Customer Relationship Management

Hobbies and interests

Videography, Photography, roadtrips.

I have more than 1000 subscribers on my YouTube channel. You can check it out (Raiyan Vlogs). Make sure to subscribe. I think that is a small achievement and I am hungry for more.