Sales Manager
Almarai
Total years of experience :27 years, 11 Months
• Monitor performance of All Supervisors to ensure all areas deliver the targetted volume & margin
• Achieve the budgetted Volume & Margin of Fresh, Foods, Juice & UHT products to deliver company’s targetted profit
• Regular Market Visits with clear objectives to plug any internal Gaps, highlight opportunities for incremental sales, asset Placements, analyze Market Trends and build and maintain professional relationships with Retailers at all levels.
• Achieve the distribution target on a week to week basis in all trade channels as per the recommended product portfolio to maximise Sales & increase market share
• Monitor and ensure that the orders of all products are in line with the market demand to control wastage & optimize sales
• Ensure that all customers comply with company credit policy to avoid any financial loss
• Make sure all employees adhere to Almarai quality & safety policy to ensure product quality & employee safety
• Identify the training needs of Supervisors & provide/ facilitate the training inputs to equip them with the required skills & knowledge Identify potential candidates from the team & coach them to provide career advancement
• Excellent Customer Relations with a can do will do attitude
• Committed Team Player ensuring Group objectives are met.
• Continually coaching and upgrading Team on BIF Positioning, Space, and Customer relations to the benefit of the business
• Up to date on all other Company parameters like LTA, SAP, SOP etc. with experience in handling large teams
• Ready to take up any challenge with a positive attitude
February 2006 Till Date
Working with A”Safwah Dairy(Dhofar Cattle Feed) as Sales Manager-Muscat
• Handling a team of 53 subordinates
• Reporting to National Senior Sales and Marketing Manager
• Accountable for complete Sales and Marketing activities in Muscat
• Percentage Revenue growth for Muscat 2006 Vs 2005 up by 38%, increased outlet coverage to 716 outlets for Muscat Universe, reduced expiries to 3% from earlier 9%, increased vehicle capacity utilization.
• Substantial increase in nett profit as a result of increased focus on profitable lines
• Quarterly presentations to top management
• Handled successful sales implementation system(HHT) and route wise daily sales revenue tracking
• Distribution analysis and restructuring of routes as per operational needs
• Introduced additional routes
• Implemented tracking of KBI”s like route plan, sequence, # of outlets daily serviced
• Coordination with Production and Logistics to ensure stock availability
• Optimum utilization of Stores and other logistics related facilities
• Handled all KA agreements, displays and promotions
• Provided ongoing Market Intelligence to management
• Successfully launched our range of UHT products in the market across all channels
• Recommending promotions to management based on our needs
• People Management
• Independently running Muscat operations as a “Profit Center” by increasing profitable sales and reducing costs
AL AHLIA-GULF LINE GENERAL TRADING L.L.C. \[FRANCHISEE BOTTLER AND DISTRIBUTOR OF COCA-COLA PRODUCTS IN OMAN AND THE U.A.E.\]
• Accountable for achieving sales targets and customer relations in key accounts
• Also responsible for all outdoor marketing campaigns like sign boards, special events, sponsorships, sampling etc.
• Key account management included establishing annual contracts with customers, mutually agreeing on annual marketing spends, plan specific tailor-made promotions for customers with different types of profiles
• Effectively implemented all promotions using a dedicated team of salesmen, merchandisers and helpers
• Provided leadership & motivation to subordinates along with effective control
• Provided honest feedback to management at all times
• Conducted periodic survey of competitive brands, their estimated market share and margins to keep abreast of market changes
• Ensured that company standards are met in execution and merchandising
• Encouraged “out of the box” thinking in the sales-force
• Conducted annual review / appraisal of sales staff and identified training areas required
• Handled the complete technical function viz. Coolers, vending machines and fountain equipment- ordering, placement, inventory, utilization & maintenance
• Managed a team of 12 technicians, responsible for all technical spare parts ordering - local and international. Established and managed systems for issue, storage and timely ordering
• Inculcated “ownership” concept in the team and cross-trained them to handle any equipment.