Rajaie Haddad, Digital Operations Manager

Rajaie Haddad

Digital Operations Manager

Qatar Foundation

Location
Qatar - Doha
Education
Diploma, Online Marketing and Business Management
Experience
21 years, 4 Months

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Work Experience

Total years of experience :21 years, 4 Months

Digital Operations Manager at Qatar Foundation
  • Qatar - Doha
  • My current job since August 2020

I am working with the cross functional team through a customer focused approach to deliver assigned strategic goals while prioritizing an outstanding customer experience to Qatar Foundation Education City Marketplace website visitors https://market.educationcity.qa. I am driving the business development and e-commerce operations by working with over (90) sellers to achieve strategic and sales goals. Being technically minded, with an in-depth understanding of the technology and the e-commerce market, I was able to achieve (166%) growth in sales and (105%) growth in the number of registered sellers for the year 2020/2021. My responsibilities also include acting as a marketing consultant to the sellers and present new marketing opportunities to raise website awareness and boost KPIs including website traffic, reach and online sales.

Executive Manager at Dar Al Sharq Group
  • Qatar - Doha
  • March 2019 to May 2020

As an Executive Manager, I lead the eManagement team to provide Dar Al Sharq Group clients, in the government and public sector as well as corporate business brands, with a comprehensive business suit of digital marketing solutions, strategies and consultations. eManagement solutions included social media marketing and advertising, public relations and events coverage, websites and mobile applications development and marketing, online content copywriting and creation, digital advertising, and campaigns management.

- Key Achievements -
Achieved and exceeded yearly sales target by (62% over target) for 2019/2020 and got promoted to eManagement Executive Manager in March 2020. My team received a Certificate of Appreciation for contributing to the success of the Family Day activities in Qatar, April 2019.

Digital Marketing Manager at DIGITAL MARKETING AND MEDIA AGENCIES
  • Jordan - Amman
  • January 2015 to January 2017

Head of the DGTell division - Online marketing strategies, online advertising and social media management, content marketing, website and mobile applications management and development.

E-Commerce Manager at Mövenpick Hotels and Resorts - Jordan country office
  • January 2011 to January 2012

Managed e-commerce for Mövenpick hotels and resorts in Jordan.
• Analyzed on-line booking patterns with regards to demographics, geographic, search
terms used, search engines utilized, and tracked production through online channels.
• Monitored and managed customer reviews sites on the online channels like TripAdvisor,
and social media platforms, and YouTube.
• Maintained and developed the content in CRS (central reservations system) and third-
party partners (Expedia and Booking.com).

Digital Marketing Manager at Sheraton Amman Al Nabil Hotel
  • Jordan
  • January 2005 to January 2011

Food and Beverage marketing. Created enticing content, promotions and campaigns, and
marketed the restaurants online reservation pages to generate food and beverage revenue.
• Developed Sheraton brand strategies and implemented e-commerce marketing programs
(StarGuest CRM system, and Special Offers Page). Achieved sales targets and revenue
objectives.
• Created effective strategic online marketing promotions and e-commerce solutions to
improve online revenue.
• Identified and evaluated new business opportunities through third party travel and tourism
websites and lead the increase of Sheraton website exposure, revenue, and market share.
• Developed Sheraton online brand presence and ranking on TripAdvisor, third-party websites
reviews, online press releases, and developed the website text, photography, and videos.
• Utilized e-mail marketing as a sales and revenue generating tool.

Marketing Coordinator at INFORMATION TECHNOLOGY
  • United Arab Emirates
  • January 2002 to January 2004

Member of Kawar Group.
Conducted marketing activities related to IT services and products. Evaluated results and
performance of the IT marketing plans as per objectives and time frames. Conducted IT market
research for the purpose of evaluation and creating new market opportunities. Reported the
results of the marketing programs and initiatives to the top management. Kept a high level of
customer satisfaction index and a strong network of PR with IT vendors.

System Engineer and Customer Service Representative at Orange Mobile Division
  • January 1997 to January 2002

Supported corporate and VIP customers' inquiries related to mobile technologies, Internet mobile
setup/usage and GSM services while maintaining a high level of customer satisfaction. Analyzed
and issued credit notes within areas of authority to resolve billing issues. Reported to the
management daily customers' services issues and the approach taken to meet customers'
expectations and resolve problems.
Orange Internet Division - Technical Support Department.
Resolved LAN issues as well as perform daily fieldwork to install and setup Internet connections
to individual and corporate clients. Trained and coached individual and corporate Internet clients.
Carried out follow up calls to ensure customers satisfaction and maintain clients' loyalty.

Education

Diploma, Online Marketing and Business Management
  • at Oxford Business Academy
  • May 2012

Professional Certificate in Online Marketing and Business Management

Bachelor's degree, Computer Science
  • at Princess Sumaya University for Technology
  • July 1997

Bachelor's degree in computer science and networking

Bayt Tests

Social Media Marketing Test
Score 82%

Specialties & Skills

Advertising
B2B eCommerce
Social Media Marketing
Hospitality
Marketing
APPROACH
CONTENT MANAGEMENT
CUSTOMER RELATIONS
E-COMMERCE
MARKET PLANNING
MARKETING
ONLINE MARKETING
PRESS RELEASES
STRATEGIC

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Expert
English
Expert

Training and Certifications

Professional Certificate in Online Marketing and Business Management (Certificate)
Date Attended:
May 2012

Hobbies

  • Technology