Raja Naveed Khalid

Responsibilities:
Innovate and strategize the revenue growth through digital channels and online platforms, oversee profit and loss management, and ensure seamless operations across all portfolio brands verticals. This included driving digital marketing initiatives, managing social media, optimizing digital content, enhancing player journey, digital services and user experience, overseeing website and product management, and utilizing business analytics to inform decision-making.

Achievements:
• Elevated the revenue by 62% and customer acquisition cost by 11% through targeting marketing and strategizing business processes.
• Achieved record breaking FTDs (First Time Deposits) by 30% and 89% compared to last quarter and last year respectively.
• Increased player deposits for online gaming businesses by 8% and reduced withdrawals by 3%
• Revamped digital marketing strategy and rose the traffic by 12% and through SEO grown organic traffic by 31%.
• Uplifted player online experience by 60% through revamping website frontend and mobile interface (UI / UX) providing an exceptional user-friendly shopping interface and experience along with deposits and withdrawal enhancements.
• Improved customer retention by 17% through implementing digital marketing automation and CRM tools.

Responsibilities:
Articulate, activate and achieve comprehensive eCommerce strategies for portfolio brands, drive revenue growth, oversee profit and loss management, and ensure seamless operations across all facets of the online business. This included driving digital marketing initiatives, managing social media, optimizing digital content, and merchandising, streamlining online order fulfillment and logistics, enhancing customer services and experience, overseeing website management, and utilizing business analytics to inform decision-making, most importantly position the brand as a competitive force in digital landscape.

Achievements:
• Increased revenue by 76% and improved EBITDA by 24% through digital marketing and strategizing business processes.
• Revamped digital marketing strategy and rose the traffic by 30% and through SEO grown organic traffic by 200%.
• Uplifted customer online shopping experience by 60% through revamping website frontend and mobile interface (UI / UX) providing an exceptional user-friendly shopping interface and experience along with Checkout enhancements.
• Enriched eCom contribution from 18% to 23% by activating alternate sales channel and getting portfolio brands available and visible on top marketplaces like Alibaba (Daraz), BaGallery and Lama.
• Perfected website performance by 42% by optimizing web pages and Call-To-Action features on Shopify Plus.
• Engaged Banks and Fintech for digital partnerships and alliances resulting in 23% higher average order value and superior RoI (return on total investment) and RoAS (return on advertising spend) for portfolio brands.
• Revamped digital content strategy including photography, product content, category pages, product display pages and campaign landing pages resulting in 30% increased page views and 22% increased campaign conversion rate.
• Maneuvered product merchandising and introduced AI based product sequencing and sorting resulting in 28% increased CTR (Click Through Rate) and slashed the time and efforts by 80%.
• Evaluated, selected, and engaged with a global partner to migrate eCommerce Online Platform, from Magento Commerce Cloud to Shopify Plus with customization and enhanced features in a record time of 2 months.
• Orchestrated a comprehensive overhaul of warehouse operations and fulfillment centers across all regions slashing stock receiving time by 20%, average lead time to fulfil by 70% and increasing stock accuracy to 99.85%.
• Produced real-time dashboards on Power BI and Tableau across all eCommerce verticals and functions and lowered the time to reporting by approximately 99% with separate real-time reporting for board of directors, leadership, top management, and operational real-time dashboard providing transparent and on-fingertips reporting to all stakeholders.
• Enhanced staff productivity and efficiency by 25% through processes automation across various parts of the online order life cycle including product catalogue, digital merchandising, product sorting, and sequencing.

Responsibilities:
My role here was to drive end-to-end business operations. I orchestrated strategic planning and executed digital marketing initiatives, overseeing profit and loss management. From managing online content, merchandising, and order fulfillment to optimizing customer services, experience, and analytics, my purpose was to ensure the holistic success and profitability of the eCommerce division.

Achievements:
• Successfully scaled the revenue by 3x and bettered EBITDA by 30% over the period of 3 years.
• Multiplied global eCommerce sales by 2x through customized local web shops and native content.
• Mounted the conversion rate by 28% through strategizing content, catalogue, and products photography.
• Led successful migration of online platform from Magento Community to Magento Commerce Cloud in an impressive 2 months through inter-department collaboration.
• Revamped digital and social media marketing increasing the brand visibility by 20% (Google Share of Voice 2021).
• Strategized Search Engine Optimization and heightened the website ranking from 13th to 1 st place across major keywords and increased organic traffic by 40%.
• Involved major banks and Fintech for digital partnerships and alliances resulting in 2x superior RoI (return on total investment) and RoAS (return on advertising spend) and increased brand visibility by 12%.
• Organized digital content strategy including photography, product content, category pages, product display pages and campaign landing pages resulting in 22% increased page views and 16% increased campaign conversion rate.
• Directed product merchandising and introduced AI based product sequencing and sorting resulting in 10% increased CTR (Click Through Rate) and slashed the time and efforts by 80%.
• Enabled Omni Channel Fulfilment and altered 73 retail stores into micro fulfillment centers along with building a large-scale warehouse and micro fulfilment centers increasing storage capacity by 600% and order fulfillment capacity by 6x.
• Led the migration of CRM from Zoho to Zendesk, a state-of-the-art customer communication management software merging all customer touch points and chopping off lead time to resolution by 50% improving NPS (Net Promoter Score) by 20%.

Responsibilities:
Orchestrate end-to-end operations, from business planning and strategy to profit and loss management. I oversaw digital marketing, social media management, digital content, and merchandising, ensuring a seamless online order fulfillment process, effective customer services, optimized website management, and robust business analytics. The overarching purpose was to drive revenue growth, enhance customer experience, and establish the company as a competitive force in the digital landscape.

Achievements:
• Erected business from scratch, ground up and turned it into the countrys first ever Online Grocery store delivering PKR 500m topline within 2 years. Launched 3 portfolio brands (online grocery, pharmacy, and water distribution) under the firms umbrella increasing the overall topline by 4x over 3 years.
• Joined hands with over 400 manufacturers, distributors, and wholesale partners nationwide to launch marketplace business model incorporating Cross-Dock Shipping contributing 15% towards revenue topline.
• Built, developed, and implemented Magento, Online eCommerce platform and made the shop live under 6 months.
• Directed digital content and product marketing strategy introducing hero image concept in the country along with comprehensive category landing and product display pages increasing the page view time by 30% and conversion by 26%.
• Spearheaded digital marketing and social media marketing efforts and quickly augmented the brands visibility by 10x.
• Activated the brand across major marketplaces and helped achieved a whopping 400% sales target achievement.
• Championed 3 mega warehouses and fulfillment facilities across the country with capacity of over 100, 000 square foot comprising over 400 employees fulfilling and delivering in 45 cities.
• Strategized supply chain and inventory management resulting in stock expiry and damages under 0.4%, product availability lead time under 12 hours and enlarged the storage capacity by 3x.
• Schemed a hybrid model of owned last mile deliveries and 3P logistics partners and slashed the lead time to delivery by 20% delivering 20, 000 parcels a day within time-slot deliveries nationwide.
• Conferred and negotiated with global suppliers and venders gashing the cost by 16% across all categories and enhancing the credit limit to 45 days.

Responsibilities:
Develop and execute firms business intelligence strategy, aligning it with business goals and objectives. Leverage data and analytics to generate insights that accelerate the scale, efficiency, and quality of services.

Achievements:
• Drove 30% improvements in business operations of group companies by producing quality insights and analysis.
• Maintained data accuracy and integrity at 99.8% by implementing a data governance framework across group companies.
• Evaluated and rolled out Microsofts Power BI for data visualizations in real time dashboards and achieved 95% utilization by creating case studies of stakeholders queries and concerns.

Responsibilities:
Lead key client accounts team nationwide and drive customer retention and new business development from existing clients.

Achievements:
• Propelled the financial services and institutions category and grew sales by 20% within the first 12 months.
• Delivered target achievement of 140% on sales from new customers and 200% on sales from existing customers.
• Advanced and sustained solid relationships with key clients that brought 40% of the total business revenue.
• Frequently communicating with projects and infrastructure team to deliver 100% on clients requirements.

Responsibilities:
Lead B2B sales and marketing efforts, driving customer retention and new business development from existing clients.

Achievements:
• Actively managed the team in achieving sales target of PKR 10 million. Produced target achievement of 110% on key accounts sales.
• Managing communication between key clients and internal teams to deliver accurately on clients expectations.

Responsibilities:
Manage marketing and sales campaigns leading force of field representatives across UK and Ireland.

Achievements:
• Coordinated the marketing campaigns for brands like Eircom, Axa Insurance and MBNA Cards across UK and Ireland.
• Organized the field representative force of over 100 personnel across multiple cities for coordinated sales efforts.
• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business.