Rajarshi Dhar

• Lead the end-to-end field marketing strategy across global
enterprise accounts, aligning closely with Sales, Product
Marketing, and Demand Gen teams to drive pipeline impact and
revenue conversion.
• Develop and execute regional marketing playbooks and
event strategies tailored to North America, Europe, ANZ, and
Middle East markets.
• Oversee multi-touch programs including executive
roundtables, ABM campaigns, webinars, and virtual field
events, delivering consistent pipeline coverage and sales
acceleration.
• Serve as primary marketing liaison to Sales & CS leadership,
sharing actionable performance insights and pipeline health
reports to shape GTM direction.
• Improve NPS and customer retention by implementing lifecycle
marketing initiatives, customer marketing programs, and
community-building strategies.
• Optimize internal operations by integrating CRM hygiene
practices, campaign workflows, and cross-functional processes
across Marketing, Sales, and Customer Success.

• Built and scaled a global Inside Sales engine from scratch,
enabling pipeline creation through strategic outbound
prospecting, ABM workflows, and event outreach.
• Drove 65% YoY improvement in MQL to SQL conversion by
enhancing ICP targeting, persona-based messaging, and
multichannel outreach cadences.
• Deployed sales automation tools like Salesforce, Clay, Outreach,
and Apollo to operationalize GTM plays and shorten sales
cycles.
• Partnered with marketing leadership to align pipeline
contribution, improve lead scoring models, and implement
real-time campaign feedback loops.
• Designed onboarding and enablement programs to drive SDR
performance, enhance coaching, and reduce ramp time.

• Executed multichannel lead generation programs including
webinars, email marketing, executive dinners, and co-branded
events.
• Managed campaign planning, performance tracking, and
marketing-sales alignment to deliver consistent pipeline
velocity across verticals.
• Worked closely with Product Marketing to tailor value
propositions and messaging for priority accounts and
industries.

• Rotated through campaign management, marketing operations,
and client solutions.
• Developed foundational expertise in GTM execution, CRM
management, and data-driven prospecting strategies.