Business Development Manager
BIDCO Uganda Limited
Total years of experience :22 years, 0 Months
Developing & executing high-level sales strategies, making high-stakes decisions and overcoming complex
business challenges using experience-backed judgment, strong work ethics and irreproachable integrity
* Creating and sustaining a dynamic environment that fosters the development opportunities and motivates the
high performance amongst the team of 8 members
* Directing sales & marketing activities of company in Rwanda, Burundi, DRC, Tanzania, and South Sudan
* Collaborating with:
o Stakeholders while keeping them informed of progress and issues in order to manage expectations on
all requirements and deliverables
o Government authority (Customs, Revenue, Trade & Finance Ministry) for investment and ongoing
business related matter in Rwanda & export related matter Uganda
* Exploring business potential, opportunities as well as clientele to secure profitable business volumes
* Conducting competitor analysis by keeping aware of market trends & competitor’s moves to achieve market
share metrics
* Monitoring year-on-year ensure volume growth with profitable note in all the countries
* Ensuring availability and visibility of BUL’s brands across all the market via distribution network
* Managing commodity trading (Rice) for East Africa, South Sudan & DRC (Eastern Congo) and Packed Edible Oil
oil for non EAC countries
Key Products Managed:
* Edible Oil (Brands- Fortune, Golden Fry, Sania & Viking)
* Cooking FAT (Brands- Kimbo, Cowboy, Chipsy & Chipo)
* Laundry Soap & Detergent Powder (Brands-White star & Magic)
* Rice (Brands - Fortune & SANIA)
* Spice
Highlights:
* Pivotally started operations in DRC market; successfully established BUL’s brands (Fortune, Golden fry, Chipsy & White
Star) on that market
* Played a key role in planning the marketing budget for market and responsible for all marketing activities BTL (Shop
Branding, Market Branding, Wall Painting etc.) ATL (TV, Radio, Billboards and so on)
* Track record of implementing distribution footprint mainly in Rwanda, South Sudan, Tanzania & develop new market in all
these countries
* Successfully augmented turnover of more than 100 million USD (P.A)
* Started commodity trading business for company in EAC & Non EAC countries
* Acknowledged for launching detergent in Rwanda, Burundi & South Sudan with in very short span 48% market share gain
* Adjudged for liaising with different Govt. authorities and successfully post fresh investment with best possible
interest of organization
Key Products Managed:
* JENAN Oats
* RODHA Oats
Highlight: Facilitated new Brand launch in Africa (East)
Coconut Oil- Parachute, Uttam & Nihar
* Hair Oils- Hair & Care, Parachute Jasmine Oil,
Santi, Mediker & Parachute Advance
Monitored sales for all Marico products augmenting business of 16.4 crore per annum in Kolkata & 8.14 crore per
annum in Cuttack
* Successfully generated growth of 21% with volume growth in Kolkata & 32% with volume growth in Cuttack
* Monitored the retail, wholesale and institution in Cuttack, Orissa & Kolkata (Partly)
* Ensured effective implementation of:
o MERA & Supper MERA retail retention program in Kolkata metro
o Kiosk operation in Kolkata through cycle salesman
* Achieved:
o Best TSO award of Region in 2005
o Several awards in National level contest for brands like; Saffola, Revive, Silk & Shine, Saffola
* Instituted the trade and biggest wholesale in
Key Product Managed: Cigarettes
Highlights:
* Played a key role in developing rural distribution through stockiest in interior part of lower Assam
* Acknowledged as Best ASO Qtr-4 in the year of 2000
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