Rajesh Aurora

• Seek potential clients either by direct-call or references for new projects in India.
• Attend first-call/meetings with Sales Manager.

• Seek clients for new projects.
• Maintain a healthy relation with existing clients for future projects.
• Provide R&D for existing projects through regular visits to Malls, etc.
• Provide insight for customer flow-floor designs for retail projects.
• Attend initial meetings with Business Head to close the deals.

• Oversee all retail/wholesale activities on a day to day basis, ensuring a smooth operation is maintained.
• Initially responsible for business setup for renovated outlet, identified needs for shop floor plan, reserving areas for categories, man-power requirement, developing processes to ensure a smooth operation is maintained.
• Played a key-role in budgeting, controlling initial costs, keeping the location on track financially. Study sales reports and KPI’s to find ways to maximize results.
• Oversee the purchasing to ensure all the purchases are made as per sales pattern and on time to optimize stock levels.
• Review cost on purchases to ensure best possible prices are always available through suppliers.
• Set goals and objectives for sales team which include weekly/monthly sales review and planning of sales promotions.
• Facilitate communication between employees and departments to help resolve disputes or disagreements, and also cooperate in high-level decision making with Sales Director.
• Visit the competition outlets to analyze their product line and activity.
• Ensure standards for quality, customer service and health and safety are met.
• Walked the shop floor daily, talking to colleagues and customers, and identifying or resolving any issues related to sales, stock or even shop equipment.
• Visit Shipchandlers (wholesale customers) regularly to resolve any issues pertaining to product offering and pricing.

• Negotiate all commercial agreements with external partners that ensure short and long term benefits to the business.
• Fortify new businesses (commercial) to finalize concession agreements, arrange induction processes with Development department, and coordinate with external agencies like General Civil Aviation for activity licenses.
• Analyze monthly commercial and duty free performance (sale, inventory levels, and quality standards), and prepare sales report for Commercial Director.
• Manage the marketing function to ensure the requirements for each concession are achieved as per the agreed plan and where necessary, arrange for the required support from internal and external partners.
• Develop and implement promotional mechanics for the airport duty free outlet.
• Managed Purchase Managers role (in his absence), and continued to supervise supply & demand process to ensure effective forecasting and ordering for an optimal supply to ensure business objectives are understood and achieved.
• Orchestrate contracts with distributors/suppliers for the buying function, while also negotiating contracts with main distributors and brand owners, in particular focusing on payment terms, rebates, margin percentage and promotional support.
• Constant review of all product mix to ensure that the customer experience and offer is always top of mind by analyzing customer requirements through in-store surveys and providing the much requested products in the outlets.
• Regular review of financial performance to ensure products are delivering bottom line performance and where necessary initiate product category changes to drive high margin lines.
• Ensure that employee engagement is “top of mind” with constant people reviews taking place that allow feedback and positive dialogue between the team.
• Coach staff through leading by example on all people issues, and ensure the understanding and adherence to standard policies and procedures.

• Instrumental in revolutionizing the airport duty free operations within a very short period of time in a challenging environment.
• Manage all aspect of merchandise selection.
• Ensure that the outlet had the best possible merchandise range and mix, most effective pricing as per customer profile, space utilization, and through analysis of other duty free pricing operating in the region.
• Ensure that communication of the business proposition is targeted, managed effectively and analyzed in a way that only promotes sales and profitability.
• Lead sales staff to provide a quality customer service image through enthusiastic welcome and friendly attitude.
• Encouraged on-the-job training for new employees to enforce confidence to take up vital functions. Ensure all training quality and the results.
• Responsible for the on-board (in-flight) duty free service delivery process such as stock loading, pre-order process and onboard position allocation.
• Worked in-tandem with the “guest experience” team to develop and implement solutions to meet and address cabin crew’s duty free needs efficiently and effectively.
• Proactively contributed to a positive crew environment and specifically a strong sales culture and also responsible for all duty free crew communications.

• Demonstrate a managerial presence to all retail outlets, emphasizing best practices.
• Manage promotional slots within the calendar that gave maximum exposure to each category whilst officering customers value added promotions across all categories to drive sales.
• Manage and motivate staff of approximately 20, train and develop staff, accordingly to company policies and employment laws, and ensure relevant HR procedures are followed (appraisals, discipline, grievance, etc), to ensure efficiency in service deliverance.
• Oversee the planning, execution and communication to shops, of all the activities. Ensuring timely deliveries of daily stock requirements, POS and training materials and store Ops in helping stores understanding of each promotional objective.
• Developed a core retail merchandise mix taking into account key profit drivers and commitments to brand principals.
• Implementation of shop merchandising, layout and customer traffic flow so as to maximize sales, customer satisfaction, appearance, image and ergonomics for customers.
• Review individual locations product mix to best suit customer profiles.
• Analyze sales figures and forecast future sales volumes to maximize profits.
• Deal with staffing issues such as conducting appraisals and performance reviews, as well as advising on training or organizing training and development.
• Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring local competitor activities.
• Planning rotas and scheduling holidays to meet the demands of the business and needs of the staff.
• Budget and sales forecasting. Monthly reporting, both statistical and narrative.
• Work with the buying function and Business manager to develop a core range.

• Liaise & develop relationship with existing customers (Ship chandlers), and explore new business areas.
• Daily operational activities included communication with customers (Ship chandlers) regarding price updates, stock availability and confirmation of orders, further communicate with operations department for on-time deliveries.
• Attend to and resolve customer issues regarding pricing, stock availability, confirmation of orders.
• Monitoring stock levels and reporting issues with stocks and stock quantities and taking or proposing appropriate action.
• Liaise with concerning departments like Jebel Ali Customs, JAFZA for a smooth flowing operation.
• Analyze and interpret trends to facilitate planning.
• Prevent, monitor, and report on, and resolve security issues.
• Responsible for preparing monthly sales reports, executing stock checks, forecasting and preparing monthly requirements.