Rajiv Sulekh, Chief Executive Officer & Vice President

Rajiv Sulekh

Chief Executive Officer & Vice President

SIEMENS CONVERGENCE CREATORS PVT. LTD. (CVC)

Location
India - Delhi
Education
Higher diploma, Post Graduate Diploma in Business and Management
Experience
31 years, 10 Months

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Work Experience

Total years of experience :31 years, 10 Months

Chief Executive Officer & Vice President at SIEMENS CONVERGENCE CREATORS PVT. LTD. (CVC)
  • India - Delhi
  • My current job since January 2013

BRINGS HIGH DEGREE OF SELF-AWARENESS, EMPATHY AND SOCIAL SKILLS WITH 25 YEARS OF CROSS-INDUSTRY P/L EXPERIENCE IN LEADERSHIP AND SALES ROLES IN ENTERPRISE/B2B DOMAIN WITH GLOBAL BRANDS VIZ. SIEMENS, WIPRO, MOSER BAER, NIIT. LAST 14 YEARS IN THE AREAS OF TECHNOLOGY AND SOFTWARE PRODUCTS AND SERVICES, COVERING VERTICAL INDUSTRIES OF TELECOM, MEDIA, TRANSPORTATION, GOVERNMENT & UTILITIES. MANAGED MAX. REVENUE OF ~ € 95M, 18 DIRECT AND 340 INDIRECT REPORTS AND GENERATED A TOTAL OF ~ € 310M IN NEW BUSINESSES

C o r e C o m p e t e n c i e s
BUSINESS TRANSFORMATION, BUSINESS DEVELOPMENT, CONSULTATIVE SALES, DIGITAL INTEGRATIONS, PRODUCT PORTFOLIO REFINEMENT, PARTNERING, LARGE DEAL STRUCTURING, OUTSOURCING, MANAGED SERVICES, INTERNAL AND EXTERNAL COLLABORATIONS, MANAGING TEAMS AND RELATIONSHIPS, SETTING STRATEGY, SETTING GOALS AND PRIORITIES, DRIVING AND MANAGING CHANGE, ANTICIPATING TRENDS, BUILDING TEAMS AND TRUST, DISCOVERING CUSTOMER NEEDS, DRIVING PERFORMANCE, MANAGING TECHNOLOGY AND HUMAN RESOURCES, MANAGING CONFLICT, SOLVING PROBLEMS, MAKING INCLUSIVE DECISIONS, MENTORING AND MOTIVATING, EMPOWERING, WORKING ACROSS BOUNDARIES, RESULT ORIENTATION

Chief Executive Officer at Siemens Convergence Creators Pvt. Ltd. (CVC)
  • India - Delhi
  • My current job since January 2013

VERTICAL INDUSTRIES’ SOFTWARE PRODUCT & SERVICES CO. OF FORTUNE 50 SIEMENS AG WITH GLOBAL REVENUE OF € X10M
HIRED TO ESTABLISH THE NEW COMPANY IN VERTICAL INDUSTRY MODULAR SOFTWARE SPACE. OVERSAW € X2M BUDGET AND 9 DIRECT REPORTS, ACCOUNTABLE FOR € X3M NET REVENUE AND 57 EMPLOYEES. GENERATED € 41M REVENUE OVER 3-YEAR PERIOD FOR OTHER GEOGRAPHIES. REPORTED TO GLOBAL CEO.

• Converted zero revenue, 100% Internal SW R&D Division in India into Sales-only company wherein external revenue counts 90%
• Conceptualized India 5-direction strategy in consulation with the Board and implemented the company’s long and short-term goals- reviewed and revised strategy twice in 5 years- yielding desired results
• Built teams, motivated colleagues, driven sales and delegated employees. Generated pipeline of > € 65M with ticket size ranging between € 500K and € 5.25M
• Optimized costs by an avg. 14% p.a. over last 4 years through transfer price negotiations, efficient and time-bound time strategies, renegotiating fixed costs, making the most of the space, pruning organizational purchase processes, dynamic resource allocation
• Stitched 8 new partnerships, won 3 new global accounts, sold in 2 new international geographies and made in-roads into industry verticals of media, telecom, transportation, government, wind power and space communication
• Successfully transitioned two M&As as the Change Leader managing employee turnover, sentiments, ambiguity and ensured business continuity through 360⁰ communication - resulted in near-zero churn and improved team focus
• Spearheaded Content Distribution Platform business (Over-The-Top TV) for India and built India’s first OTT Platform (Ditto TV) for Zee Entertainment Group with revenue potential of € 41M over 5 years. Brought on-board the content creators and technology ecosystem partners (Telcos, Encoding/Decoding companies, UX/UI developers, CDN providers etc.)
• Partnered with globally spread internal teams to uncover opportunities, developed pitches, and created value for B2B customers.
• Established productive relationships with leaders of Fortune 500 companies. Identified service levels (SLA) for customers as part of developing incremental revenue opportunities
• Led successful negotiation with client, managed contract and operational risks for € 10M claim / counterclaim, thereby avoided long term, expensive litigation & recovered handsome settlement amount plus client reference letter for Siemens
• Digitally integrated the product and solution offerings with Big Data & Cloud (in OTT, CONDIS, LTE- AAA/PCRF etc.) providing sustainable competitive advantage and future readiness
• Handled the carve out process successfully by managing and delegating all the work streams from the entity side. This led to successful integration into Atos on 1st January 2018

Country Manager at SIEMENS AG OSTERRICH COMMUNICATION, MEDIA & TECHNOLOGY INDIA
  • India - Delhi
  • January 2010 to January 2012

TELCO & MEDIA SW R&D DIVISION OF SIEMENS AUSTRIA (CARVED OUT OF SIEMENS INFORMATION SYSTEMS LTD)
MANDATED TO ASSIST DIVISION’S PORTFOLIO REFINEMENT AND PRODUCT DEVELOPMENT EFFORTS IN DIGITAL SPACE AND TRANSFORM INTO A MARKET-ORIENTED UNIT IN INDIA. RESPONSIBLE FOR PROVIDING SUPPORT ON NEW PRODUCT DEVELOPMENT AND POTFOLIO MANAGEMENT, MANAGING A TEAM OF 110+ SW ENGINEERS AND AVG. BUDGET OF € X1M P.A. SOLID-LINE REPORTING TO GLOBAL CEO & DOTTED-LINE TO MD - SIEMENS TECHNOLOGY & SERVICES INDIA

• Revisited the entire gamut of 43 SW products and identified the strong and week products impacting the bottom line
• Eliminated underperforming products for Indian market and zeroed-in on 7 growth areas which prioritized product & services focus
• Made successful business case to Global CXOs for € 20M investment in the OTT platform technology and infrastructure. India became the CoE for Over-The-Top TV on Encoding/UX/UI Development & Testing services and Global customer support with annual revenue of € 5M. OTT generated € 60M global business over next 3 years
• Established 24*7 Service Provisioning & Activation Group in India for Global customer integration and services training. This resulted in an annual revenue of € 7M
• Sold the concept of ‘Digital Publishing Factory” (DP) and received the funding of € 2M for the establishment of DP team in India. It supported internal Siemens’ publishing needs, generating revenue of ~ € 1.1M p.a.
• Aligned with overall corporate strategy around new product and market development, allocated local resources to promising innovative products and services besides gradually changing the team’s mind-set towards market-orientation

General Manager at SIEMENS INFORMATION SYSTEMS LTD. (SISL)
  • India - Delhi
  • January 2008 to January 2010

HORIZONTAL & VERTICAL IT SOLUTIONS COMPANY OF SIEMENS AG.
HIRED TO ACT AS AN ACCOUNT HEAD FOR NOKIA SIEMENS NETWORK FOR IT & MANAGED SERVICES BUSINESS. ACQUIRED NEW ACCOUNTS IN INDIA AND PROVIDED SALES LEADERSHIP. BUILT ACCOUNT AND DELIVERY TEAMS OF 18 PEOPLE AND PRODUCED REVENUE OF € 63M P.A. REPORTED TO EXEC. VP - SISL INDIA

• Farming: Established long term biz relationships with India/APAC/Global customers. Coordinated Sales activities in India. Sales enabler for acquisition of new businesses. Provided implementation support for global contracts and for defined programs and projects. Acted as India Escalation Management in resolution of customer complaints
• Hunting: Single Point of Contact for NSN India IT4MS Head. Understanding IT4MS Business situation, strategy, activities, budget and needs. Demand and requirement gathering. Proactively developed and coordinated globally to design and offer fit-for-purpose IT services/service innovations towards MS business unit. And developed business with and through NSN IT4MS
• Lead in signing Annuity Contract with initial period of 3 years and volume of € 11M with Enterprise Network customer in Germany
• Championed India’s largest IT Integration of NSN. Credited for zero revenue leakage in the 8% share of India in a Global IT Transition & Transformation Project worth € 840M. India overachieved its targets by 7% at € 71.9M in 4-year contract
• Acquired two new annuity-based IT Managed Services Contracts with business volume worth € 27M

Associate Vice President- Operations at Wipro BPS
  • India
  • January 2006 to January 2008

 Managed IT outsourcing and global support of Dell Desktop and Blackberry operations with span of 1900+ employees. Reduced annual attrition by 18% through management reach-out programs, targeted Reward and Recognition implementation, helpdesk integration and constant performance review. With the trusted and dedicated team on floor, over-achieved the revenue targets by avg. 11% (4 quarters out of 6) through people management and regular team huddles

Assistant General Manager- International Sales at MOSER BAER INDIA LTD
  • India - Delhi
  • January 2004 to January 2006

World’s 3rd
largest Optical Media Storage (DVD, CD) Manufacturer in 2006

 Brought in to strategize Business Alliances, conduct B2B international sales activities to acquire OEM manufacturing for global optical storage media brands. Led customer acquisition efforts and negotiations on Technology Transfer, Royalty Payments, and Intellectual Property Rights (IPR) contracts with Fujifilm, Maxell, Panasonic, RCA Thomson and Ricoh. This contributed to new products manufacturing at Moser Baer India plants viz. India’s first manufacturing of Dual-layer DVD, Blu-Ray, DVD-R for revenue totaling Euro 19 million in 2 years’ time. The alliances helped Moser Baer win new geographies of Japan, US and Canada for its products

Business Alliance Manager at NIIT LTD
  • India - Delhi
  • January 1998 to January 2004

Asia’s Biggest and “McDonalds” of IT Education & Training

 Won 3 excellence awards for forging 14 formal and non-formal IT Education Alliances in India and abroad. Developed the operational roll-out plan of alliance products which contributed 11% to the Top-line by 4th year. Built and fostered trust-based relationships with Govt. policy makers and got India’s first Private University passed by an Indian State paving way for the formation of NIIT University

Zonal Head & Director at JVG CONSUMER PRODUCTS LTD
  • India - Mumbai
  • January 1993 to January 1998
Project Sales Engineer at INDCHEM INSTRUMENTATION LTD
  • India - Delhi
  • August 1991 to January 1993

Education

Higher diploma, Post Graduate Diploma in Business and Management
  • at Management Development Institute
  • June 2007

Major with Strategy and Marketing

Master's degree, Electrical & Electronics Engineering and Physics
  • at Birla Institute of Technology and Science
  • May 1991

from

Specialties & Skills

Deal Execution
Customer Acquisition
Strategic Planning
B2B Sales
Board Leadership
CHANGE MANAGEMENT
CONTRACT MANAGEMENT
CUSTOMER RELATIONS
DELIVERY
MARKETING
SIEMENS NIXDORF HARDWARE
TELECOMMUNICATIONS

Languages

English
Expert
Hindi
Native Speaker
Urdu
Intermediate

Hobbies

  • spending time with family
  • Watching movies
  • Listening to music
  • Good Cook