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Rakhavanvel Attur Thangavelu, General Manager

Rakhavanvel Attur Thangavelu

General Manager·TSN Enerz International FZCO

United Arab Emirates

Master's degree, Marketing

Work experience

Total years of experience: 32 years, 9 months

General Manager

March 2025 - Present

TSN Enerz International FZCO

Dubai, United Arab Emirates

March 2025 - Present

• Headed SOLAR and AUTOMOTIVE divisions, generating USD 14M revenue and USD 1.2M net profit in the
first year; achieved USD 8M in first quarter of second year toward USD 40M annual target.
• Appointed seven long-term business partners in Middle East and Africa with added product portfolio of
Tyres, increasing sales by 20%.
• Implemented Marketing and Promotional activities to enhance brand recognition and customer engagement
across multiple channels.
• Oversaw supply chain / vendor performance, improving procurement efficiency and reducing costs while
maintaining product Quality. Strengthened cash flow management, optimizing working capital and improving operational liquidity by
25%.
Company industry:
Manufacturing
Job role:
Management

CEO

January 2023 - December 2024

Eastman Auto &power ltd

Dubai, United Arab Emirates

January 2023 - December 2024

Headed Solar and Automotive divisions . Generated USD 14 millions Revenue and USD 1.2 millions Net profit

Appointed 7 long term business partners in Middle East and Africa

brought incremental sales of 20%

steered Cash Flow, Vendor management, optimized working capital and improved operational liquidity by 25%
Company industry:
Energy & Renewables
Job role:
Sales

Sales & Business Development Manager – International Sales

January 2020 - December 2023

Al Muqarram Auto Spare Parts Trading LLC

Dubai, United Arab Emirates

January 2020 - December 2023

Managed Batteries & Lubricants verticals with AED 430M revenue and AED 33M profit, expanding
operations in South East Asia, Middle East, Africa, Eastern Europe, and CIS countries.
Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Business Head – Batteries

June 2015 - December 2019

Al Dobowi Tyre Company LLC

Dubai, United Arab Emirates

June 2015 - December 2019

• Steered Batteries vertical for domestic and international markets, managing full P&L and supplier
coordination.
• Repositioned HANKOOK, INFINITY brands in UAE market, achieving an average 21% annual growth and
expanding market share.
• Introduced INCI AKU batteries from Turkey and penetrated six new export markets, generating USD 2M
additional revenue.
• Streamlined supply chain and procurement processes, reducing costs by 12% and improving on-time
delivery to 95%.
• Launched dealer training programs and marketing campaigns to ensure effective market adoption and
brand positioning.
Company industry:
Automotive Repair, Spare Parts, & Support Services
Job role:
Management

General Manager

September 2014 - June 2015

Unique Part Trading LLC

Dubai, United Arab Emirates

September 2014 - June 2015

• Managed full profit center operations including Sales, Supply chain, Finance, and Administration, met
revenue and profitability targets within six months.
• Secured AED 15M bank facility for working capital and obtained exclusive distribution rights for batteries
across Africa, CIS, and Middle East.
• Launched automobile battery vertical, increasing product portfolio and regional sales by 18%.
• Implemented structured business processes, reducing operational inefficiencies by 20% and improving team
productivity.
• Developed corporate branding, marketing campaigns, and promotional strategies to strengthen market
position.
Company industry:
Automotive Dealership & Distributor
Job role:
Management

Regional Sales Manager – Middle East

August 2012 - June 2014

Al Muqarram Auto Spare Parts LLC

Dubai, United Arab Emirates

August 2012 - June 2014

• Managed sales/marketing operations across eight territories and two showrooms with AED 300M annual
turnover; led 8 territory managers and support staff.
• Expanded business to Oman, Bahrain, Albania, Kazakhstan, Algeria, Bulgaria, South Africa, Zimbabwe,
India, and Nepal, driving new revenue streams.
• Implemented country-specific pricing, positioning, and branding strategies, increasing cross-border sales by
42%.
• Developed and professionalized sales team culture, reducing staff turnover by 15% and improving
performance.
• Designed regional sales campaigns and promotional programs to enhance brand visibility and product
adoption.
Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Marketing Manager (SBU Head)

November 2007 - August 2012

Dynatrade Motors LLC (Saud Bahwan Group)

Dubai, United Arab Emirates

November 2007 - August 2012

• Managed UAE, Africa, and South America markets, supervising three country sales managers and support
staff.
• Turned around Iran market revenue by 35% through product segmentation, resource optimization, and
targeted marketing.
• Identified growth opportunities in Africa, generating USD 3M incremental sales.
• Executed brand turnaround strategies for underperforming products, achieving 20-30% annual growth.
• Streamlined sales reporting, forecasting, and analytics to enhance operational decision-making.
Company industry:
Automotive Dealership & Distributor
Job role:
276

DGM – Marketing

June 2005 - November 2007

Manatec. electronics ltd

Chennai, India

June 2005 - November 2007

• Managed Sales and Service operations across India, supervising four Regional managers; drove INR 42
crore turnover.
• Secured nationwide orders for Renault LOGAN projects, expanding client base and increasing revenue by
25%.
• Expanded dealer and service networks, improving market penetration and brand visibility.
• Developed marketing campaigns, technical workshops, and product demonstrations to support sales.
• Trained and mentored sales teams, improving technical knowledge and closing efficiency by 20%.
Company industry:
Automotive Repair, Spare Parts, & Support Services
Job role:
Marketing and PR

Area Manager

January 2004 - March 2005

Super technical Pvt ltd

Chennai, India

January 2004 - March 2005

• Managed sales operations across Southern India, achieving 15% revenue growth.
• Expanded distributor and dealer networks, enhancing market presence.
• Developed regional marketing plans aligned with corporate objectives.
• Delivered sales training and mentoring to improve product knowledge and customer engagement.
• Coordinated with regional teams to implement promotional and visibility initiatives.
Company industry:
Industrial Engineering & Automation
Job role:
Management

Sr Marketing Officer

April 1999 - January 2004

ESAB India Ltd

Chennai, India

April 1999 - January 2004

• Managed Southern Region sales/marketing, achieving 20% growth through targeted client acquisition and
product segmentation.
• Built long-term relationships with industrial clients, improving repeat business by 30%.
• Conducted competitive analysis and market research to guide strategic decisions.
• Coordinated product demonstrations, workshops, and dealer training programs.
• Monitored sales metrics and performance to optimize regional operations.
Company industry:
General Engineering Consultancy
Job role:
Marketing and PR

Assistant Manager Marketing

April 1998 - March 1999

CIFCO Ltd

Salem, India

April 1998 - March 1999

• Supervised branch-level sales and marketing, increasing regional revenue by 12%.
• Managed client accounts to ensure timely delivery of products/services.
• Supported branch expansion into new customer segments.
• Monitored sales performance and provided reporting to senior management.
Company industry:
Financial Services
Job role:
Marketing and PR

Engineering Officer – Business Development

June 1994 - March 1998

BOC India Ltd

Chennai, India

June 1994 - March 1998

• Managed business development projects and industrial gas contracts with multinational clients.
• Conducted feasibility studies, cost analysis, and market research for new business proposals.
• Improved client acquisition processes, increasing portfolio by 15% annually.
• Coordinated cross-functional teams to deliver projects on time and within budget.
• Developed proposals and technical solutions aligned with client requirements.
Company industry:
Oil & Gas
Job role:
Engineering

Graduate Engineering Trainee

June 1991 - July 1992

Asiatic Oxygen Ltd

Vellore, India

June 1991 - July 1992

• Assisted senior engineers in project execution and operational improvements.
• Gained exposure to industrial gas operations and manufacturing processes.
• Contributed to process improvement recommendations and workflow optimization.
Company industry:
Oil & Gas
Job role:
Engineering

Education

College of Engineering Guindy, Anna University

June 1994

June 1994

Master's degree, Marketing

India

GPA (percentage): 63%

GPA (percentage): 63%

Full Time Course in Marketing and Finance discipline

College of Engineering Guindy, Anna University

January 1991

January 1991

Bachelor's degree, Mechanical Engineering

India

GPA (percentage): 60%

GPA (percentage): 60%

(Mechanical Engineering

Skills

Automotive Sales

Expert

Vendor Management

Expert

P&L Management

Expert

Business Development

Expert

Batteries

Expert

MARKETING

Expert

SALES

Expert

BUSINESS DEVELOPMENT

Expert

BUDGETING

Expert

CRM

Expert

CONSULTING

Expert

OPERATIONAL PERFORMANCE MANAGEMENT

Expert

REVENUE ANALYSIS

Expert

SOLAR ENERGY

Expert

vendor management

Expert

P & L Management

Expert

Strategic planning

Expert

Stakeholder management

Expert

Decision making

Expert

Dealer channel Management

Expert

Languages

English

Expert

Hindi

Intermediate

Tamil

Native Speaker

Training and Certifications

Certifications
Masters Degree
Anna university
Sep 1994
Bachelor of Engineering
Anna university
Nov 1991

Hobbies and interests

History / Literature / Watching Cartoons