purchase manager
New City Centre Hypermarkets LLC
Total years of experience :20 years, 10 Months
Revamped central Warehouse purchase model by identifying the key sales contributing, high profit generating SKU’s and eliminated Low inventory turnover SKU’s which has resulted in rationalizing the warehouse space.
Transformed traditional buying process in to fact based and adopted scientific approach for ordering warehouse SKU’s resulting in reduction of aged stocks by 45% in a span of 30 days, further improved the inventory days cover from 22 days to 17 days.
Conceptualized auto replenishment with Min & Max factor for direct branch delivery with existing available system resources and did successful trial run on 2 suppliers.
Formulated and rebuilt vendor order and supply schedule based on supplier lead time and inventory days cover norm
Setup new branch with 15000 square foot with new categories, added around 2400 new SKU’s in department store.
Strengthened the categories by adding around 650 SKU’s largely into Asian segment.
Enhanced complete promotion activities by designing the marketing calendar in line with set objectives and sourcing plan.
Made exit plan of aged SKU’s and delisted 250 SKU’s in 1st phase.
1. Leading food and grocery buying to have continuous improvements in ideal Range mix and assortment, Pricing, Promotional finalization, Product availability and timely Replenishment, Monitoring of Vendor supply fill rates against LPO and Plano-gram Implementation as per brand and Category Contribution.
2. Forecast for seasonal and promotional sku’s to meet budgets, identification of slow sellers, Excess and aged Inventory by sku and plan liquidation to ensure and maintain healthy and agreed Inventory Days Cover.
3. Renewal and finalization of Business Development Agreement in line with annual Shelf rental, rebates and discount budgets.
4. Identifying precise and new suppliers, New SKU Listing and management of product database.
5. Monitoring and reviewing of Key retail parameters like GMROI/COGS/GM% to reduce expenses, and Leading buying team to make sure Buyers achieve their KPI’s.
6. Accountable for purchase process implementation, budgeted Top Line and Bottom Line for the category.
KEY RESULT AREA AND INITIATIVES:
1. Reviewed and renegotiated Major Supplier Annual Contract resulting in YOY growth of 31% through (Back Margin) Shelf Rental and Rebates.
2. Adroitly prepared MBQ for Food & Grocery which has improved Availability and better inventory Management, reshaped supply chain strategies and Auto Replenishment process with Min & Max factor resulting in significant improvement in major KPI (Availability, Vendor Fill rate, Inventory Rationalized).
3. Transformed and reduced the Non Moving and Dead inventory by returning to suppliers, liquidations and applications of Min & Max.
4. Achieved sales growth of 8.5% and Gross margin % grew from 16.35% to 18.2% by executing centralized buying process at warehouse.
5. Executed private labelling of Staples SKU’s which will result in incremental GM% of 4% in staples.
6. Instrumentally kept abreast of the market trends on new range and price fluctuations with Initiation of New SKU introduction and price benchmark process at store level.
" Heritage Retail is a unique chain of retail stores promoted by Heritage Foods - the leading Dairy brand in South India. Designed to meet the needs of the modern Indian consumer, with more than 75 stores spread across of South India".
"Recruited as Assistant Category Manager, Charted a phenomenal growth curve to merit the Regional Merchandising Manager and then Regional Business Manager"
1. As a Regional Business Manager was heading the Complete Region and responsible for Regional P&L reporting to CEO, a team of Regional Functional In charge reports in to this position.
2. Responsible for Retail Business expansion of the Supermarket chain in the region.
3. Implement and develop strategy, create team of professionals, inculcate group values, roll out stores and manage the top line of the Retail business while delivering the bottom line budgeted.
4. Supervise key operations like Buying & Merchandising, Human Resources, Finance & Accounts, Operational Excellence, New Store Opening and Store Operations in the region.
5. To have strong functional control mechanisms in place and align team in delivering the set targets & profits by the agreed time frame.
6. Contribute in preparing business strategies for the region.
KEY RESULT AREA AND INITIATIVES:
a. Successfully re-launched 6 stores resulted in sales growth of 25% over last year with 13 stores.
b. 12 stores reported profit with exit of Q3-2013.
c. Taken cost control measures and initiative in driving RGM by which profit were up by 1.7%.
d. Successfully opened a New Store with 4500 sft.
" Heritage Retail is a unique chain of retail stores promoted by Heritage Foods - the leading dairy brand in South India. Designed to meet the needs of the modern Indian consumer, with more than 75 stores spread across 3 states of South India".
1. As a Regional Merchandising Manager was responsible for sales planning, analyzing sales trend and safeguarding the Margin, Inventory Management and replenishment at stores.
2. Have worked closely with national and local vendors on devising TOT, and Improving filtrates and category drive initiatives resulted in regional fill rate of 91% against the chain Avg of 88%.
3. Initiated other income generation drive to deliver budgeted visibility income and delivered 6% against the chain average of 5% while handling Hyderabad region.
4. Developed Premium and cluster pricing in staple category resulted 22% GM against the previous avg of 20% during tenure in Chennai.
5. Successfully completed the intra region range benchmark and competition range benchmark and introduced new ranges to strengthen the categories.
6. Range rationalization and correction of frequent MBQ’s resulted in avg regional availability of 95% and inventory at below 35 days cover.
7. Designed thematic promotions on occasions like Diwali, Ramadan, Christmas, New Year, 15th August, 26th January, Grocery mela, Cool Summer, Winter Special Etc.
8. Liquidated slow moving SKU’s with innovative cross merchandise promos with vendor funded supports and maintained healthy inventory norms across categories.
9. Accountable for Allocation of trading space and merchandise intensity, Executed Plano-grams based on the category/Brand contributions and considering inputs from suppliers.
Key Achievements.
"Joined as Asst Category Manager, Promoted to Regional Merchandising Manager Within a span of 2 years recognizing phenomenal growth in all Key parameters
1. Achieved 105% against the budgeted sales in FMCG and 104% in Staples for FY ’10-11, resulting in same store growth of 14% and 22% respectively for both the category.
2. Q3 ’10-11 has recorded 12% and 30% ( FMCG, Staples) same store sales Growth and 27% RGM growth resulted in regional Break Even.
3. Successfully completed the range rationalization, Master correction and MBQ corrections resulted in 87% filtrate for the region.
4. Regional replenishment for SPH is improved to 96% against the chain average of 83%.
5. Reworked Plano gram and assortment mix for General merchandise led to increase in contribution to 4.5% against the chain contribution of 3%.
6. Introduced premium pricing (Cluster pricing) in staples range resulted 2% incremental margin category delivered the 22% margin against the Avg of 20%.
"Joined as Asst Category Manager got Promoted to Regional Merchandising Manager Within a span of 2 years and then Promoted to Regional Business Manager from RMM within a span of 2 years".
"Started Career in Retail as Store Manager and got promoted as Area Manager within a span of 17 months for achieving a sales growth of 20% and keeping inventory losses under 2% against the previous track of 3.5%” .
1. Handled 8 stores independently as Area Manager with revenue of 25 Million per month.
2. Ensuring proper display of products and manage housekeeping in the store.
3. Responsible for the implementation of all the operational process and systems across all stores.
4. Ensuring store profitability through proper management of costs, cutting down the expenses, maximization of sales, proper utilization of space, product mix and people productivity.
5. Overall daily sales analysis with respect to all the categories and involving with the team for improvement.
6. Responsible for monitoring and educating the staff on maximizing the sales and minimizing the shrinkage. Training, motivating and developing team members.
• Responsible in getting Budgeted sales achieved and also increasing sales per square foot for the assigned set of stores.
• Delivering and Ensuring the known and unknown Losses (DAD/Shrink) are within the budget
• Control measures are in place of.
• Store P&L- Maintaining and controlling operating expenses as per the norms to increase the operating profit per individual store.
• Inventory Management, Stock Availability, Sales Statistics and analysis of margin.
• Ensuring and Implementing merchandising activities, promotions in assigned stores.
• Ensuring maintenance of stores layout as per international standards.
• Hiring, Leading, training & monitoring the performance of team members to ensure efficiency in business operations and meeting of individual & group targets.
11 Strategic Inputs and plan for Brand Wise/Category Wise/Outlet wise Budget.
2. Negotiation and Implementation of Business Development Agreements.
3. Achieve Company’s overall distribution objectives of Availability, in store visibility, Trade Contracts, Credit terms, New Product Listing.
4. Quarterly business reviews to grow market share, numeric and weighted distribution by implementing Monthly and Quarterly Tactical Plans.
5. Preparation of market Intelligence report -Information pertaining to Competitors network schemes, promotional activities, pricing, and product launch and loyalty programs.
6. Track execution & Effectiveness of all sales and Marketing campaigns.
7. Tracking GRV's within stipulated budget spend & Using trade budget effectively.
8. Determining the ideal distribution services with proper route planning.