Rakhil radhakrishnan

1. Distributor Management:
* Sourcing and Appointment of Distributors as and when required * Motivating and Coaching the Distributor Team and handholding where required * Handling distributor issues with regard to claims and ROI
* Taking care of route operations, market scheming and breakages at the
warehouse
* Manage stock levels to ensure continuous availability and regular rotation
2. Driving Volume and Growth in the given Territory:
* Managing Primary and Secondary sales ensure achievement of TLSD targets * Operation of trade schemes within the allotted budget
* Ensure appropriate distribution across the territory as per norms * Identify and target new accounts
* proposing for discount to the Accounts as necessary * Driving of Marketing and Growth initiatives
* Ensure hygiene conditions met by all distributors/stockiest
* Correctness of claims by stockiest, damaged stock, overcharging by stockiest
Warehouse condition
3. Merchandising and Promotion
* Manage stock levels to ensure continuous availability and regular rotation * Fill and rotate all racks, displays
* Respond to dynamic changes to changing demand off take thru changes in
* servicing norms, SKUs, signage etc., on a day to day week to week basis Ensure
Execution quality (Sales Building Blocks) and imperatives in Territory viz.,
* Coverage, Availability, Visibility, Purity of racks, Stocking Norms, Opportunity
Converse

. Channel Management
* Awareness of various channels like grocery, eateries etc
* Awareness of upcoming channel opportunities and how to tap them effectively
* On boarding of particular channels to our existing channel-specific schemes
* Channel market intelligence from the market gathered through team/ other sources into the * Regional management


Main interactions within & outside organization / External & Internal Environmental Factors

* Externally - Distributors, CF’s, Shopkeepers, Retailers, Route agents * Sales and distribution Management
* Sales Forecasting
* Stock Control
* Promotions activities
* Achieving Sales Expectation * Market Knowledge
* Competitive Intelligence
* Systems Stock Control
* Trade / Account Relationship Management
• Merchandising & Promotions