Head of Marketing & E-Commerce
Zain - Kuwait
Total des années d'expérience :22 years, 5 Mois
Researched, devised, set up, and oversaw an E-Commerce initiative, encompassing user interface design, storefront development, and backend administration.
Comprehensive oversight of 360° Marketing for E-Commerce, spanning strategy formulation, planning, campaign execution, digital initiatives, media procurement, social media supervision, and content origination.
Conducted in-depth data analysis and generated reports, delivering daily, weekly, and monthly insights and statistics utilizing Google Analytics, Magento Backend, and various other tools.
Managed marketing activities and offers for Zain Branches.
Managing Zain QuickPay Service for digital cards.
Structured and managed departmental operations.
Handled products and menu administration within the framework.
Exercised financial management responsibilities.
Cultivated partnerships and managed vendor relationships.
Managing the Marketing department of the hospital (8 team members).
Initiate, executing and evaluating the marketing strategy, plan & guidelines.
Initiate, develop and evaluate marketing campaigns and choosing the proper suitable mediums.
Managing the local in-house production team (Graphics, motion & animation video production, Videography, photography)
Managing the in-house digital marketing and social media management.
Managing the communication with all the media platforms (TV, Digital, Outdoor & Printed).
Managing the communication with all the suppliers and vendors.
Managing indoor and outdoor events.
Managing corporate social responsibility activities.
Managing the gift items and all related merchandising materials.
Managing all the hospital and admin merchandising and marketing tools (Screens, banners, signages).
Initiate marketing researches and benchmarking other hospitals activities.
Handling the company's watches brands such as SEVENFRIDAY, REC Watches, D1 MILANO.
Managing all aspects of the brand through the supply chain both tangible and intangible.
Analyzing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
Sourcing suppliers and products that fit with the context of the brand.
Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
Championing the brand internally making sure all elements of the company understand the brand and its goals.
Working closely with all parts of the company to ensure commercial goals of the brand are met.
Developing and sustaining strong working relationships with all stakeholders.
Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand.
Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.
Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.
Managing external agencies and ensuring marketing budgets are met.-
Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.
Persuading clients to buy advertising space or time
Finding out who controls the advertising budget in target - organizations and contacting them
Explaining the benefits of your medium, using statistics on readership or viewing figures
Offering a price and negotiating around it
Following up with the Advertising Agencies
Closing the deal and recording the details
Develop and implement media strategies in support of organizational and
Campaign aims in partnership with the relevant campaign managers.
Create and maintain media contact lists, liaise with individuals and media
Outlets and develop and manager relationships with key media partners
Including outlets, PR agencies and contractors.
Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
Responsible for the performance and development of the Account Executives.
Assists Account Executives in preparation of proposals and presentations.
Re-Acting Operations Manager’s Tasks of the magazines as well.
Handling all the ONAIR graphics activities for Al Watan TV, Al Watan Plus, Al Watan Ghanawi and any other TV channel related to the group.
Handling the graphics solutions software development of the WASP 3D system.
Managing the Character Generators activities.
Managing the Weather System (Weather Central 3D:Live)
Giving training to the play out team, CG operators and news reporters.
Handling the news ticker.
Handling the stock ticker.
Handling the SMS activities (Technical & Graphical sides).
Dealing with the SMS providers for any technical inquiries.
Dealing with the production, IT, Creativity, Scheduling, News and all of the other departments. for any technical/Graphical requirements.
• Managing & operating over all the technical equipment in the channel.
• Managing the SMS Dept.
• Managing the Inca RTX machine (Character generator).
• Managing the Web site and the e-mail accounts.
• Managing the Internal Network (LAN).
• Solving any problems in any Servers, Computers, Printers, Software, and Phones.
• Handling the Play Out and the broadcast system.
• Making the daily SMS report.
• Solving any problems in the SMS Server or in the software.
• Co-operation with all the departments of the Channel for any technical enquires.
• Co-operation with the SMS provider for any technical inquires.
• Managing all the channel’s activities. Beside the Technical Management.
• Managing & operating over all the technical equipment in the channel.
• Managing the SMS Dept.
• Managing the Deko Cast machine (Character generator).
• Managing the Web site and the e-mail accounts.
• Managing the Internal Network (LAN).
• Solving any problems in any Servers, Computers, Printers, Software, and Phones.
• Handling the play out etere system and the broadcast system
• Making the daily SMS report.
• Solving any problems in the SMS Server or in the software.
• Co-operation with the Media City for any technical support or for any requirements we need.
• Co-operation with all the departments of the Channel for any technical enquires.
• Local and multinational Customer Service.
• Handle a variety of customers complains and exceptions.
• Tracking the international and domestic shipments.
• Handle the incoming and outgoing shipments problems.
• Sales lead for the new customers and open a new account.
• Handle all customer service operations related to the direct contact with customers.
• Covering the supervisor activities.
• Sales & Team leader.
• Senior Sales Executive (Nokia & Samsung).
• Trainer for the new staff (Sales & Technical Skills)
• Make the monthly sales reports.
Managing & Maintaining a Microsoft windows server 2003
Installing, administring & configuring Microsoft Windows XP Professional
Many training seminars for Microsoft products
Higher Diploma of Computer Science
English language course