Rami Abou Chehade

• Led a team across three parallel scopes: LLM API governance, operational dashboards and bottleneck identification, and Chatbot
• Evaluation Product, owning priorities, delivery, and KPI outcomes across all tracks.
• Managed OKR planning across multiple cycles with department team leads, owning baseline setting, target definition, midcycle tracking, and endofcycle review.
• Owned companywide LLM API key governance including access management, cost monitoring, and prompt cache optimization.
• Owned the Chatbot Evaluation Product, ensuring KPI validity, prompt accuracy, and objective performance measurement in collaboration with Product Owners, Technical Chatbot BAs, and Data Engineers.
• Led WhatsApp chatbot CX optimization through structured A/B testing on message content, segmentation, and timing.
• Designed and managed a crossdepartmental Jira governance system with task workflows and dashboards.
• Built workflow automations using n8n to streamline internal operations and reduce manual effort.

• Owned and scaled acquisition budget across Google Ads (Search, Display, YouTube, Discovery, Performance Max), Taboola, X, and Apple Search Ads.
• Led a team of performance marketing specialists and business analysts, collaborating with Product Owners, Creative Directors, Technical BAs, and Data Engineers.
• Managed three distinct acquisition flows: ad to website, ad to website to WhatsApp, and ad directly to WhatsApp.
• Built and owned audience strategy including remarketing, lookalike audiences, and demographic targeting.
• Owned conversion tracking and attribution across pixels, enhanced conversions, offline conversions, UTMs, and WhatsApp.
• Managed WhatsApp lifecycle broadcasting for prospect retargeting and winback campaigns using segmentation and messaging optimization.
• Owned A/B testing roadmap across paid media creatives, WhatsApp lifecycle, and website experience to improve funnel performance.
• Delivered weekly reporting on ROAS, CAC, CPA, CVR, and lead quality.

• Led a team of performance marketing specialists and business analysts, overseeing platform performance, reporting, and optimization across all paid channels.
• Owned and oversaw campaign performance across Google Ads (Search, Display, YouTube), Taboola, and Apple Search Ads, ensuring spend efficiency and lead quality.
• Built and maintained tracking and attribution setup including UTMs, pixels, and events to ensure accurate performance measurement.
• Built recurring performance reports and funnel analysis using Tableau and Google Sheets, translating data into weekly optimization actions.
• Improved keyword strategy and ad copy to increase lead quality and reduce wasted spend.
• Drove A/B testing roadmap across ads and landing pages to improve conversion rate.
• Built funnel and lead quality analysis to identify targeting gaps and conversion dropoffs.
• Managed Google Business Profiles ensuring listing accuracy and supporting local acquisition.

• Built reports and dashboards in Looker Studio, Excel, and Google Analytics to support weekly performance tracking.
• Analyzed Google Ads performance and search terms to identify optimization opportunities.
• Optimized Google Ads campaigns, ad groups, and keywords to improve performance and efficiency.
• Performed a keyword audit to reduce wasted spend and improve scalability.
• Conducted SEO and keyword research using SEMrush, SpyFu, and AnswerThePublic to improve targeting relevance and content intent.