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Rami El Moghrabi, Head Of Sales

Rami El Moghrabi

Head Of Sales·Wellfit Mind & Body

United Arab Emirates

Bachelor's degree, Marketing and Advertising

Work experience

Total years of experience: 16 years, 10 months

Head Of Sales

July 2022 - Present

Wellfit Mind & Body

Dubai, United Arab Emirates

July 2022 - Present

Accomplishments:
• Successfully met and overachieved 2022 target by 29%
• Consistently increasing sales volume and revenue generation through an optimum product mix
• Increased customer base from 820 to 1800 within 6 months by employing strategic sales initiatives
• Generated and closed 3 corporate leads, resulting in overachieving targets and bigger market reach
• 100% growth in new membership sales
• 13% increase in retention rate due to implementing new Sales-ME teams' strategy
• Optimized CRM software usage and enhancing reporting tools
• Recruited and trained a team of 5 sales executives

Key Responsibilities:
• Driving Volume and Financial Targets
• Planning Lead generation via marketing activations with Marketing Team and Digital Manager
• Managing Lead pipeline - guiding the team when calling, cleaning, advancing and qualifying
• Reporting to senior management on sales metrics, opportunities, and threats
• Evaluating Digital and non-Digital Lead progress:
Daily incoming Lead volume and sources
Quality of Leads - flag for targeting optimization
Volume of Leads - flag for media buy in, targeting and creative optimization
• Daily nurturing the Sales Funnel status and allocating leads across the team - making sure there is always enough volume of Leads that can potentially convert to members within the budgeted period
• Managing key corporate accounts

Company industry:
Sports & Outdoor Activities
Job role:
Sales

Sales Manager

February 2021 - June 2022

StudioRepublik Fitness Center

Dubai, United Arab Emirates

February 2021 - June 2022

Accomplishments:
• Introduced CRM software to optimize sales team performance
• Exceeded sales quota for 4 consecutive months by more than 10%
• Increased sales by 50% during the first 3 months, and 100% after 7 months
• Increased customer retention rate from 35% to 58%
• Increased customer satisfaction rate by reducing complaint resolution time by 50%
• Implemented a sales-Marketing strategy to increase StudioRepublik's market reach and share
• Negotiated and closed corporate deals with 150+ memberships

Key Responsibilities:
• Supervised a team of 5 sales executives in accordance with company's policies and procedures
• Managed performance reviews and develop team enhancement plans
• Evaluated and enhance sales and sales administration processes
• Ensured accurate and complete information is captured in CRM system, and perform daily data quality checks
• Coached the sales team, and training the new hires

Company industry:
Entertainment
Job role:
Sales

Sales Manager

January 2020 - January 2021

Elite Pearl Charter

Dubai, United Arab Emirates

January 2020 - January 2021

Accomplishments:
• Proffered organizational vision, leadership and oversight required to deliver excellent results and achieve all organizational goals.
• Built business, drove company missions, generated positive ROI deliverables as well as unprecedented market leadership and growth.
• Instrumental in steering company into its next era - planning and managing acquisition of a new company, as a part of expansion plan.

Key Responsibilities:
• Architecting vision, establishing short and long-term sales and marketing strategies, innovative plans and strategic direction that efficaciously repositioned the company for success.
• Serving as Digital Media Landscape, establishing digital strategy and successfully expanding marketing reach of services into digital and online platforms.
• Creating and delivering the strategic digital roadmap central to the organization’s strategy. Managing social media accounts and directing leads to sales team.
• Efficaciously building human capital capability, strong talent pools and leadership teams to drive growth, innovation, and continuous improvement.

Company industry:
Business Consultancy Services
Job role:
Sales

Senior Territory Manager

June 2019 - December 2019

Bloovo Middle East

Dubai, United Arab Emirates

June 2019 - December 2019

Accomplishments:
• Presided over day to day operations of the territory and managed specific accounts.
• Reengineered business strategies based on collated market intelligence on competition and other market trends for enhancing market penetration across the assigned territory.

Key Responsibilities:
• Defined business strategy and P&L roadmap, planned regional requirements and efficiently allocated resources for optimum and efficient utilization to achieve maximum profitability and company goals.
• Drove market share, brand recognition and revenue improvements by selling Bloovo’s recruitment solutions to key accounts.
• Developed product knowledge/capabilities and recognized market and customer dynamics and drivers.

Company industry:
Business Consultancy Services
Job role:
Sales

Senior Account Manager

November 2018 - May 2019

Beta Information Technology

Dubai, United Arab Emirates

November 2018 - May 2019

Accomplishments:
• Assuming full P&L responsibility and growing all economic measures dramatically for all assigned key accounts.

Key Responsibilities:
• Fostered synergistic relationships with Beta IT clients by prospecting to uncover their specific IT needs
• Responded to RFP's and bids released by customers (Tejari, and customer’s portals).
• Organized presentations to propagate benefits and ROI of IT solutions.
• Researched customer's current network design and configuration to create a revised IT infrastructure.

Company industry:
IT Services
Job role:
Accounting and Auditing

Field Sales Manager

October 2015 - October 2018

Citrix Systems

Dubai, United Arab Emirates

October 2015 - October 2018

Accomplishments:
• Acted as a catalyst in the evolution of business excellence, effectively closed the first Citrix cloud deal in UAE.
• Recognized for surpassing all sales targets by 10-20%
• Nurtured synergistic business relations with key accounts/ clients, developing rapport with new clients, growing /retaining existing accounts by presenting new solutions and services.
• Bagged key enterprise accounts through major penetration.

Key Responsibilities:
• Crafted tailored solutions, thereby attained major success and penetration in financial sector.
• Generated monthly / quarterly sales forecast reports to the management.
• Developed channel relationships with Citrix partners.
• Mentored/ empowered team to maintain a healthy pipeline of business, penetrate new territories and accomplish goals.

Company industry:
IT Services
Job role:
Sales

Account Manager

May 2012 - September 2015

Canon Emirates

Dubai, United Arab Emirates

May 2012 - September 2015

Accomplishments:
• Played a pivotal role in surpassing assigned sales targets for 3 consecutive years
• Instrumental in propelling sales by 66%, and recording unprecedented results - 3 million AED/year
• Acknowledged / Awarded for generating the highest sales in a month.
• Under my leadership, grew existing customer base by 130 new accounts
• Entrusted to handled key government accounts including Dubai Police, Dubai Municipality, DEWA, Ministry of Public Works, etc.

Company industry:
Business Support Services
Job role:
Accounting and Auditing

Sales Executive

August 2009 - April 2012

Ralph Lauren

Dubai, United Arab Emirates

August 2009 - April 2012

Accomplishments:
• Accredited with eight “Top Seller” recognition for exceeding sales targets and objectives.
• Propelled brand awareness - crafted winning strategies that drove brand performance to achieve growth targets.
• Merchandised sales racks to enhance customer engagement and store revenue.

Company industry:
Fashion & Apparel
Job role:
Sales

Education

Arts, Sciences and Technology University in Lebanon

June 2008

June 2008

Bachelor's degree, Marketing and Advertising

Lebanon

GPA (rating): Very good

GPA (rating): Very good

Bachelor of Business Administration Degree - Marketing and Advertising, Arts, Sciences and Technology University in Lebanon (2005 - 2008)

Skills

Major Accounts
Expert
Major Accounts
Expert
Business Administration
Expert
Business Administration
Expert
Sales
Expert
Sales
Expert
Merchandising
Expert
Merchandising
Expert
Administration
Expert
Administration
Expert
Market/ Competitor Evaluation/ Analysis
Expert
Market/ Competitor Evaluation/ Analysis
Expert
Turn Around & Growth
Expert
Turn Around & Growth
Expert
Budgeting & Cost Control
Expert
Budgeting & Cost Control
Expert
Executive Vision and Direction
Expert
Executive Vision and Direction
Expert
Revenue Generation
Expert
Revenue Generation
Expert
Financial Acumen
Expert
Financial Acumen
Expert
PR Subject Matter Expert
Expert
PR Subject Matter Expert
Expert
Strategic Planner
Expert
Strategic Planner
Expert
Operational Excellence
Expert
Operational Excellence
Expert
Decision Making/Support
Expert
Decision Making/Support
Expert
Communication & Analytical Skills
Expert
Communication & Analytical Skills
Expert
Multi-tasking
Expert
Multi-tasking
Expert
Group Dynamics/Synergy
Expert
Group Dynamics/Synergy
Expert
Passionate Leadership
Expert
Passionate Leadership
Expert
Sales Champion
Expert
Sales Champion
Expert
Business Excellence
Expert
Business Excellence
Expert
Strategy, Planning and Execution
Expert
Strategy, Planning and Execution
Expert
Strategist & Implementer
Expert
Strategist & Implementer
Expert
negotiation
Expert
negotiation
Expert
key account management
Expert
key account management
Expert
Major Accounts
Expert
Major Accounts
Expert
Business Administration
Expert
Business Administration
Expert
Sales
Expert
Sales
Expert
Merchandising
Expert
Merchandising
Expert
Administration
Expert
Administration
Expert

Languages

Arabic
Native Speaker
English
Expert