Consumer Engagement Executive
Philip Morris - KSA
مجموع سنوات الخبرة :12 years, 10 أشهر
Philip Morris - KSA July 2013 onwards
Consumer Engagement Executive
• Leading brands building: launch / positioning / repositioning and creating market presence. Developing & implementing Branding Strategies for clients' including endorsement and contract process.
• Steer Branding and marketing communication strategies for assigned products / services through market
scenario analysis to enhance brand image in consumers mind.
• Leveraging tactical communication to generate market awareness and that supports sales team to achieve sales
target by gathering market intelligence.
• Analysing competitor's Media and Branding activities on regular basis to plan and counter tactical activity to push sales and create a positive media image.
• Develop and implement new tools of communication through consumers or experiences in order to create
brand awareness, spread brand values, establish and stimulate loyalty of Company brands among consumers.
• Conducting, coordinating the required studies for tracking brand, measuring the awareness and analysing the competition activities.
• Defining business mission and integrating customer and marketing management strengths to deliver
impeccable performances aligned to overall objectives of the company.
InfoFort - KSA July 2011 - June 2013
Operations Supervisor (Electronic Records Management)
• Defining business mission and integrating customer and marketing management strengths to deliver
impeccable performances aligned to overall objectives of the company.
• Study all business processes and generate effective plans to improve operations by implementing productive
strategies that includes several departments of the company.
• Meeting with the projects owner in the customers company to discuss the progress of the project and to negotiate any additions to the project.
Key Achievements
• Awarded projects by manager in Bahrain based on excellent performance which was completed in 2 months
instead of the fixed 3 months which led to the team receiving bonuses.
• Played a stealer role in lending hand for other departments work which was applauded by senior management
specially through phone calls.
• Significantly contributed by suggesting new ideas to management which were revised and implemented in order to get better outcomes.
TRAININGS
• Project Management in Primavera P6
• AutoCAD 2d
• Stress Management
• Leadership Skills
MSc Project Management from University of Roehampton - UK, London, May 2017 (Tentative)
BS Engineering Management from University College of Bahrain, Bahrain, Manama, May 2011