Rami Awwad

• Define and execute the companys vision, strategy, and long-term growth roadmap
• Drive strategic expansion across new markets, regions, and customer segments
• Lead financial planning, capital allocation, and profitability optimization
• Oversee operations, ensuring efficiency, scalability, and excellence
• Build, lead, and mentor high-performing executive and cross-functional teams
• Identify and pursue strategic partnerships, investments, and M&A opportunities
• Represent the company to stakeholders, investors, regulators, and the public
• Ensure governance, compliance, risk management, and ethical standards across all operations

• Guide companies in defining their vision, mission, and strategic direction, ensuring alignment with long-term goals.
• Deliver a comprehensive perspective to critical decisions, analyzing potential impacts across all aspects of the business.
• Offer strategic budgeting advice, including best practices for cost optimization and revenue growth. 2

• Facilitate companies entering new markets or transitioning to new business models, leveraging expertise to navigate challenges and opportunities.
• Conceptualize comprehensive sales and marketing strategies, encompassing pricing models, customer channel selection, and product-market fit.
• Craft and implement operational models that align with higher-level business objectives, ensuring efficient execution.
• Define problems, conceptualize solutions, and identify alternative practices to optimize performance across all areas.
• Recommend new systems, practices, and procedures, and collaborate with businesses to ascertain successful implementation and positive change.
• Excel in managing projects from inception to completion, ensuring deliverables are met on time and within budget.
• Lead and motivate teams to deliver positive outcomes for organizations, fostering a collaborative and results-oriented environment.
• Analyze and interpret data to gain valuable insights, enabling informed decision-making with a clear understanding of potential impacts.
• Optimize supply chain logistics to improve efficiency, reduce costs, and ensure timely delivery.

• Guide companies in defining their vision, mission, and strategic direction, ensuring alignment with long
term goals.
• Deliver a comprehensive perspective to critical decisions, analyzing potential impacts across all aspects
of the business.
• Offer strategic budgeting advice, including best practices for cost optimization and revenue growth.
• Facilitate companies entering new markets or transitioning to new business models, leveraging expertise
to navigate challenges and opportunities.
• Conceptualize comprehensive sales and marketing strategies, encompassing pricing models, customer
channel selection, and product-market fit.
• Craft and implement operational models that align with higher-level business objectives, ensuring
efficient execution.
• Define problems, conceptualize solutions, and identify alternative practices to optimize performance
across all areas.
• Recommend new systems, practices, and procedures, and collaborate with businesses to ascertain
successful implementation and positive change.
• Excel in managing projects from inception to completion, ensuring deliverables are met on time and
within budget.
• Lead and motivate teams to deliver positive outcomes for organizations, fostering a collaborative and
results-oriented environment.
• Analyze and interpret data to gain valuable insights, enabling informed decision-making with a clear
understanding of potential impacts.
• Optimize supply chain logistics to improve efficiency, reduce costs, and ensure timely delivery.

• Collaborated with executive board members to establish the companys five-year vision, business strategy, and goals, ensuring a clear roadmap for long-term success.
• Planned, developed, and implemented impactful commercial strategies aligned with company goals; these strategies directly supported and accelerated business growth.
• Acted proactively, anticipating potential crises and problems, and transforming them into opportunities for the company.
• Developed and implemented a contingency plan that resulted in significant cost savings; this notably included renegotiating rent contracts, reducing costs by 25%.
• Turned around loss-making stores into profitable ones, demonstrating an ability to identify and address challenges for performance improvement; achieved a 27% increase in gross sales while reducing leftover stock by 35%.
• Reduced overall costs by 13% through Capex & Opex savings, which was achieved by forming and managing effective working relationships with the projects department and other departments; additionally, implemented a clear aging stock plan, reducing aging stock by 65%.
• Directed a large front-office sales force of over 350 people across 60 stores, fostering a high-performing team environment.
• Championed B2B & B2C channels, collaborating with the marketing department to research product trends and customer demand.
• Conceived strategies for new or updated products to improve overall performance, while also managing inventory levels through procurement and sales/promotions for excess stock.
• Headed and collaborated with cross-functional teams to manage all aspects of e-commerce and omni-channel business; this included business planning, content strategy and development, promotional campaigns, and developing new online sales portals such as Namshi, Elabelz, Souq.com, and Amazon.
• Pioneered initiatives to elevate the brand to its next level of growth; this included evolving the brand house and strategy, including the core DNA of the brand, and improving overall company strategy and procedures.
• Tracked, measured, and analyzed commercial metrics using KPIs to inform strategic decision-making.

• Collaborated with executive board members to establish the companys five-year vision, business
strategy, and goals, ensuring a clear roadmap for long-term success.
• Planned, developed, and implemented impactful commercial strategies aligned with company goals;
these strategies directly supported and accelerated business growth.
• Acted proactively, anticipating potential crises and problems, and transforming them into opportunities
for the company.
• Developed and implemented a contingency plan that resulted in significant cost savings; this notably
included renegotiating rent contracts, reducing costs by 25%.
• Turned around loss-making stores into profitable ones, demonstrating an ability to identify and address
challenges for performance improvement; achieved a 27% increase in gross sales while reducing leftover
stock by 35%.
• Reduced overall costs by 13% through Capex & Opex savings, which was achieved by forming and
managing effective working relationships with the projects department and other departments;
additionally, implemented a clear aging stock plan, reducing aging stock by 65%.
• Directed a large front-office sales force of over 350 people across 60 stores, fostering a high-performing
team environment.
• Championed B2B & B2C channels, collaborating with the marketing department to research product
trends and customer demand.
• Conceived strategies for new or updated products to improve overall performance, while also managing
inventory levels through procurement and sales/promotions for excess stock.
• Headed and collaborated with cross-functional teams to manage all aspects of e-commerce and omni
channel business; this included business planning, content strategy and development, promotional
campaigns, and developing new online sales portals such as Namshi, Elabelz, Souq.com, and Amazon.
• Pioneered initiatives to elevate the brand to its next level of growth; this included evolving the brand
house and strategy, including the core DNA of the brand, and improving overall company strategy and
procedures.
• Tracked, measured, and analyzed commercial metrics using KPIs to inform strategic decision-making.

• Originated and built successful company private labels (Rina, BlueAge, ZEY), expanding product offerings and brand reach.
• Deployed the companys E-commerce website in 2017, creating a new sales channel and driving online growth.
• Relaunched the flagship BlueAge store in Riyadh Park, transforming it into the first omni-channel store in KSA and nominated for Best Store Concept in RetailMe Awards (2019).
• Drove the opening and successful operation of over 150 stores across KSA and Bahrain, significantly expanding the brands retail footprint.
• Assumed responsibility for leading multiple teams, ensuring consistent brand standard delivery across all stores.
• Conceived and implemented a comprehensive supply chain strategy, optimizing processes and aligning teams for improved efficiency.
• Innovated a first-of-its-kind brand concept with an elevated design and enhanced customer experience focus.
• Responsible for have developed and implemented a facelift and renovation strategy to revitalize existing stores and enhance customer appeal.
• Owned budget management functions, including production costs, logistics, pricing, and sell-through rates, contributing to increased profitability. 3

• Presented quarterly reports to the Executive Committee, analyzing past performance and proposing data-driven action plans (quantitative and qualitative) for future success.
• Led the development of customer experiences with a focus on seamless omnichannel integration.
• Developed and implemented Brand SOPs (Standard Operating Procedures) across departments, ensuring alignment and efficient management.
• Collaborated in developing business plans aligned with the companys long-term goals.
• Focused on cost optimization strategies to increase profitability and implemented effective promotional and sales tactics to achieve KPIs.
• Delivered comprehensive brand business plans outlining strategy, planning, targets, and expansion initiatives.
• Accountable for developing strategic trading calendars tailored to seasonal trends and major events, optimizing sales opportunities.
• Identified and recommended prime locations for future store openings, maximizing market potential.
• Managed the project management of each new store opening, ensuring all departments collaborate effectively for successful on time launch.
• Maintained optimal stock levels and implemented strategies to effectively clear terminal stock.
• Conducted ongoing competitor analysis, ensuring the brand remained strategically positioned and achieved best-in-market results.

• Originated and built successful company private labels (Rina, BlueAge, ZEY), expanding product offerings
and brand reach.
• Deployed the companys E-commerce website in 2017, creating a new sales channel and driving online
growth.
• Relaunched the flagship BlueAge store in Riyadh Park, transforming it into the first omni-channel store in
KSA and nominated for Best Store Concept in RetailMe Awards (2019).
• Drove the opening and successful operation of over 150 stores across KSA and Bahrain, significantly
expanding the brands retail footprint.
• Assumed responsibility for leading multiple teams, ensuring consistent brand standard delivery across all
stores.
• Conceived and implemented a comprehensive supply chain strategy, optimizing processes and aligning
teams for improved efficiency.
• Innovated a first-of-its-kind brand concept with an elevated design and enhanced customer experience
focus.
• Responsible for have developed and implemented a facelift and renovation strategy to revitalize existing
stores and enhance customer appeal.
• Owned budget management functions, including production costs, logistics, pricing, and sell-through
rates, contributing to increased profitability.
• Presented quarterly reports to the Executive Committee, analyzing past performance and proposing
data-driven action plans (quantitative and qualitative) for future success.
• Led the development of customer experiences with a focus on seamless omnichannel integration.
• Developed and implemented Brand SOPs (Standard Operating Procedures) across departments, ensuring
alignment and efficient management.
• Collaborated in developing business plans aligned with the companys long-term goals.
• Focused on cost optimization strategies to increase profitability and implemented effective promotional
and sales tactics to achieve KPIs.
• Delivered comprehensive brand business plans outlining strategy, planning, targets, and expansion
initiatives.
• Accountable for developing strategic trading calendars tailored to seasonal trends and major events,
optimizing sales opportunities.
• Identified and recommended prime locations for future store openings, maximizing market potential.
• Managed the project management of each new store opening, ensuring all departments collaborate
effectively for successful on-time launch.
• Maintained optimal stock levels and implemented strategies to effectively clear terminal stock.
• Conducted ongoing competitor analysis, ensuring the brand remained strategically positioned and best-in-market