Brand Head
M. A. ALABDULKARIM & Co. Ltd
Total years of experience :24 years, 4 Months
Vision and planning of the brand, including offline/online expansion and
trading plans
• Brand identity: clarity and communication/ensure it is engrained in every
team's thinking and results
• Brand guidelines: direction to Brand VM to create clear guidelines, capturing
the brand identity and collections
• Retail delivery: responsible for overall success of brand standards delivery in
stores, with Brand VM and RBM
• Development and success of the complete supply chain; alignment of the
teams & processes
• Accountable for clearly aligned merchandise planning throughout the
product's full supply chain
• Oversee a clear strategy and outcome manages terminal stock management
• Ensure clear milestones and on time delivery; constantly improving and
reducing time factors and scheduling challenges
• Complete budget management: production costs, logistics, pricing and sell
through
• Complete quality management: product, customer experience, concepts,
processes and team
• Oversee that marketing is leading the communication of the brand identity
and delivery of trading calendar
• Regular meetings with the various teams to ensure performance is being
monitored and actions being taken early when required
• Quarterly " sub season " presentation to Ex com of past period Achievement
and next period action plan " Quantitative and Qualitative "
• Oversee the ecommerce business plan and developments: B2B and B2C
• Continually look to develop customer experiences, particularly with a view to
omnichannel integration
• Oversee franchise growth planning and developments
• Departmental SOP development, alignment and management
• Develop appropriate business planning based on company long term plans
• Optimize costs; no wasted expenditure
• Develop department Saudization
• Budget Department Management
• Support of other departments related objectives
• Monthly team meeting (minimum) to review KPI progress: Minutes submitted
to Board
Responsible is to drive the assigned brand’s sales and profit in line with the
company’s targets and strategies by developing the right collections in the right
time.
Working closely with Design, Sourcing and Merchandising teams to deliver right
collection on time, at the right price, and quality.
• Duties and Responsibilities
- Driving the assigned brand’s sales and profits in line with the company’s
targets and strategies.
- Building total look products ranges that are appropriate for set brand profile
and targeted customers.
- Analyzing brand’s sales and developing instant commercial understanding
and good knowledge of clients’ requirements by means of customer trend,
and market research, and feeding it up with the designers and concerned
departments.
- Constructing category and option based Range Plans, with appropriate price
architecture and correct balance between key and basic fashion styles.
- Negotiate prices to ensure suitable profitability targets and will work the
Merchandise planner to react and minimize risk during the season by making
appropriate decisions on OTB, allocations, and markdown.
- Planning and conducting International Fair, Shopping visits and sourcing trips
and then preparing appropriate presentations to share with team.
- Working closely with Suppliers and Sourcing Department to implement a
sourcing strategy that will enable merchandizes to be delivered on time, at
the right price, and with acceptable quality.
- Negotiating prices and placing orders while ensuring that selling prices are
appropriate for the customer and margins are suitable to meet profitability
targets.
- Working with the Merchandise planner to maximize profitability and minimize
risk during the season by making appropriate decisions on OTB, allocations,
and mark-downs.
- Recruiting, developing, and coaching the buyers’ teams to deliver the
assigned products line to achieve the target. Leading the buying calendar to
ensure right delivery and planning the brands’ activities budgets including
costs and trips.
Responsible for store operations, staff development and performance, marketing
and visual merchandising for assigned stores.
• Duties and Responsibilities
Maximizing Sales and Profitability:
Drives and delivers sales performance of assigned stores. Manages sales
objectives and operational costs, in line with agreed business
plan. Implements processes which clearly communicate personal
responsibility at all levels for achievement of weekly/monthly sales
targets. Ensures stores maximize use of space, anticipating and advising
changes to layout based on sales or seasonal history. Influences brand and
business managers on range profile, allocation, depth and width. Determines
and implements options to correct sales underperformance or to exploit
sales opportunities.
People Development:
holds regular store manager meetings. Ensures selection and development
of productive and high-performing store employees to meet stores staffing
requirements through close liaison and co-planning with HR function.
Implements measurable appraisal processes.
Brand Relations:
Ensures stores adhere to brand layouts and corporate look. Maintains a
dynamic working relationship with brand teams to optimize business
performance. Ensures that the brands and visual merchandising visit stores
regularly and give feedback within the agreed protocols.
Business Development:
Networks with Centre managements to keep informed of space becoming
available. Identifies and delivers initiatives to enhance business/ increase and
improve sales. Keeps abreast of competitor activity and feeds back to brand
and operations management.
EDUCATION •