Senior Manager
PricewaterhouseCoopers (PwC)
Total years of experience :17 years, 2 Months
Identify new business opportunities through networking, research, and keeping up with market trends and education industry.
Advise government and education sectors clients to identify their areas of opportunity, impact, and risks to realize their
investment options and potentials. Expertise focused on strategy development and measurement, operating model design and
implementation, market entry and growth, academic strategy and program selection, and student journey development. Selected
projects include:
* Amanat Holdings: Led the team in the delivery of a commercial due diligence for an investment in one of well-established UK
branch campus university in Dubai
* Higher Colleges of Technology (HCT): Part of the team designing the operating model for the new HCT strategy. Led and
supported in the development of project workstreams including academic governance, strategic execution, external relations,
and applied research and commercialization
* Dubai Chamber of Commerce: Led a team to identify merger synergies and financial implications for two government funded
higher education institutions in Dubai
* Ministry of Defense (MoD) - KSA: Led the team to develop MoDs Education & Training strategy, and operating and governance
models, including policies, ToRs, competencies across the ecosystem, and human, technology and financial requirement
* National Transformation Program “knowledge Family challenge” - KSA: Led a ministerial team through strategy development,
detailed planning, and financial forecasting focusing on customer centricity, revenue generation, efficiency, and private
sector participation.
* Salama Bint Hamdan Al Nahyan Foundation - UAE: Led a team to develop a market and financial feasibility for a new creative
district in Abu Dhabi with different components including a post-graduate arts Institute, lodging, F&B, leisure, and retail
* Ministry of Labor (MoL) - KSA: Led a team to develop the detailed design and initiate a specialized Academy in project
management to up-skill all MoL capabilities and then roll-out to the public to produce capable Saudi project managers
AHC is a private education holding company that invested in establishing International Horizons College (IHC) in 2013. The college
is based in Dubai and adopts a new undergraduate academic model “2+2”. Reporting to the CEO of AHC LLC and the board of
investors, my role expanded over all aspects of higher education set-up and operational management, ensuring a smooth
transition to the first fee paying freshman class.
* Developed and executed strategies focused on target market creation and involvement growth
* Created the administrative policies and procedures for student services, budgeting, enrollment management and financial aid
* Through new and existing network, established strategic partnerships with educational institutions and global organizations to
enhance the adoption of the unique model in the Middle East, Africa, and South Asia (MEASA) regions
* Led and implemented best practices in all aspects of higher education operations, and identified risks and areas for improvement
though monitoring trends and conducting statistical analysis and modeling to identify dependencies and new opportunities,
to appropriately allocate investments aimed at growing student enrollment and the colleges’ revenues
* Attracted new talents and managed teams in the areas of recruitment, admissions, financial aid, student services, and marketing
* Managed the development and execution of an integrated marketing and communication strategy to support effective brand
management and student recruitment in the MEASA regions
Corporate Excellence Masters International (CMI
Executed strategic and transformation projects in quality management, strategy development, corporate excellence, and human
capital development. Participated in business development activities, proposal preparation, stakeholders’ interaction, defining
business problem and scope of work, outlining methodologies, identifying strategic priorities and KPIs. Led client surveys, data
analysis, and report writing and presentations to clients. Projects executed include:
* Document preparation for ASTD, IIR, and Interior Minister Awards for different government entities in Abu Dhabi
* Project manager for the ISO9001 re-certification for Abu Dhabi Police (ADP) Education and IT departments
* Project manager for process reengineering and design of new ERP for the Private Security Business Department (PSBD) and
National Security Institute - Abu Dhabi. Additionally, part of the team to develop the strategic framework 2014-16 for PSBD
Advisor to the Provost in all aspects of operation, strategic planning, systems development, and other infrastructure projects.
* Established and supervised the integration of 7 offices marketing and enrollment activities as part of AUC 2013-17 strategic plan
* Developed and initiated implementation of a 3-year strategic plan for global enrollment. Received initial approval for $220, 000
* With the support of stakeholders, benchmarked enrollment operation in Cairo and NY offices. Identified associated risks and
developed mitigation plans to ensure a smooth operation between the two offices. Led teams to develop a more efficient
and effective procedure and reporting in support of information-transparency among the different offices, which is especially
complicated as enrollment management is located in two distinctive locations and time zones, Cairo and New York
* With the support of the technical team, led teams through Banner implementation to ensure continuous improvement of
processes and controls in enrollment management operation across different regions
* Represented AUC in global gatherings and functions such
Aligned strategic plans with marketing and branding initiatives that focused on target market creation and involvement growth
* Developed the strategy for North America office, which included identifying risks areas and its mitigation approach, developing
objectives, and effective KPI, additionally recruiting a team and a database. This resulted in promoting AUC in 211 institutions
in AY 2010 compared to 30 the previous year
* Nurtured and established strategic partnerships with 120 North American educational institutions that led to 44% increase in
study abroad student applications reflecting a 23% in annual financial returns from designated programs
* Identified past trends and conducted statistical modeling to identify dependencies and new opportunities, to appropriately
Advisor for the Vice Presidents of enrollment and Institutional Advancement in establishing and executing departmental goals and
strategies.
* Implemented a number of cross departmental initiatives to promote resource optimization and utilization efficiency
* Planned and implemented student events in more than 100 schools, which led to an increase of 34% in YoY enrollment in 2009
* Represented MVC and created partnerships in 8 countries in the Middle East and GCC leading to the attraction of 180 students
* Collaborated with worldwide organizations such as the UN, Hope Fund, Seeds of Peace, and Young Arab Leaders, which resulted
in MVC being ranked as the 12th
‘Most Diverse Campus’ in The Princeton Review
* Secured full scholarships from individual and institutional contributors to 45 international students from the Middle East
* Reengineered the stakeholder relationship management function, including processes for volunteering, gift giving, and database
design and reporting, as well as trends analysis. This led to 41% increase in repetitive involvement of donors and volunteers
* Special assignments during this period:
Project Manager - Database Conversion Project - Raisers Edge
* Collaborated with stakeholders to analyze business and functionality requirements, and desired reporting mechanisms
* Introduced a highly functional system with advanced reporting and analysis capabilities that aided senior management to make
informed business decisions, better align and target initiatives, and monitor and control fundraising and volunteer activities
Project Manager “Honor the Promise. Deliver the Dream” capital campaign
* Managed a $20m USD capital campaign for MVC throughout local and external community stakeholders
* Coordinated the work of 15 professionals including media partners, technical staff, and campaign representatives
* Represented MVC & solicited international constituents including alumni, educational organizations, and board members
* As a team delivered a successful campaign raising $22.3m USD in alignment with institutional advancement targets
Annual Fund - Institutional Advancement and Development
* Exceeded annual fund targets for 2 consecutive years by an average of 14%, reaching $1.2 million annually
* Produced daily, weekly, monthly and annual reports for senior management to aid tactical and strategic decision making
* Developed new strategies to implement and manage MVC direct mail, volunteers engagement, phonathon, and gift club programs
* Analyzed data to support Alumni Relations in solicitation of class chairs, reunions, affinity groups and regional alumni clubs
