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Rami Issa, General Manager (GM)

Rami Issa

General Manager (GM)·Heineken Distribution

United Arab Emirates

Bachelor's degree, Bachelors of Arts in Business Administration

Work experience

Total years of experience: 17 years, 5 months

General Manager (GM)

October 2011 - Present

Heineken Distribution

Dubai, United Arab Emirates

October 2011 - Present

 Accountable for leading the day-to-day running of the company - training, directing and guiding staff at all levels.
 Working with Company Directors, to grow and develop the business, streamlining operations whilst implementing new procedures.
 Setting up new operational procedures to increase overall sales. Taking on new staff and ensuring all departments run smoothly.
 Promoting the company within an international market place. Taking meetings and increasing sales through strategic marketing and targeted promotions.
 Securing and managing a worldwide distributor network. Attending International Trade Shows regularly.
 Reducing overtime and sickness days by promoting a full employee buy-in to core values, creating a feeling of all travelling in the same director and a share accountability.
 Maintaining technical knowledge of the industry and systems to promote products and services on overall capabilities.
 Developing and coordinating activities and executing policies and general business solutions resulting in increasing company exposure, customer traffics and sales.
 Reviewing schedules and orders concerning inventory requirements, staffing requirements and work procedures whilst considering budgetary limitations and time constraints.
 Negotiating, agreeing budgets and signing contracts with big clients such as Adnoc, Carrefour and other market chain.

 Overseeing real time operational effectiveness and providing problem solving guidance on any non-routine problems.
 Participating in the sales process by identifying business development potential.
 Creating a positive culture environment where the work can get done.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Management

Sales & Operation Director

August 2008 - April 2011

Food Stations Company

Riyadh, Saudi Arabia

August 2008 - April 2011

 Joined the company in its infancy to develop the business. Sourced new profitable suppliers and negotiated contracts.
 Prepared sales forecasts and the annual sales plan, contributed to functional budget preparation and allocated resources to each activity to maintain maximum efficiency in operations.
 Recruited competent personnel as per requirements in various departments that included chefs, office staff, house-keeping and wait staff etc., provided required training and administered adherence to standard procedures and practices.
 Guided the catering staff to support excellent delivery of services and maintained the brand image and name of the company.
 Coordinated with suppliers to expedite delivery of raw material, verified quality of perishable foods and ready-to-use food products and oversaw storage of goods after receipt and inspection of material.
 Exercised effective quality control across catering operations that included raw material quality, food preparation hygiene, and cleanliness of utensils, serving bowls, ladles, aprons etc.; educated the staff and enforced personal hygiene requirements.
 Sourced additional staff to meet labor requirements for large events, coordinated with regular and contract workers at event locations to streamline activities and controlled overheads to secure maximum profit margins.
 Designed marketing campaigns to promote company’s services across the region, participated and set up food stations at prestigious trade events, seminars and conferences and generated business inquiries.
 Provided tailor-made event management services, worked with clients to develop themes and finalize menus and ensured availability of adequate raw material to fulfill orders.
 Constantly researched and developed new methods to generate sales and business opportunities in targeted markets.
 Provided regular and structured reports on performance to the board of directors

Company industry:
Catering, Food Service, & Restaurant
Job role:
Management

Education

University of Damascus

September 2007

September 2007

Bachelor's degree, Bachelors of Arts in Business Administration

Syria

Al Saade High School

June 2000

June 2000

High school or equivalent, The Baccalaureate, Scientific Stream

Syria

Skills

Sales
Expert
Sales
Expert
Leadership
Expert
Leadership
Expert
Administration
Expert
Administration
Expert
Business Development
Expert
Business Development
Expert
Strategic Advice
Expert
Strategic Advice
Expert
Professional Networking, Team Building, Mentoring, Coaching
Expert
Professional Networking, Team Building, Mentoring, Coaching
Expert
Customer Service, Customer Relations, Customer Satisfaction Monitoring
Expert
Customer Service, Customer Relations, Customer Satisfaction Monitoring
Expert
Marketing, Market Research, Competitor Analysis
Expert
Marketing, Market Research, Competitor Analysis
Expert
Strategic Planning, Business Management, Operations Coordination
Expert
Strategic Planning, Business Management, Operations Coordination
Expert
In-store Advertising, Visual Merchandizing, Brand Building & Management
Expert
In-store Advertising, Visual Merchandizing, Brand Building & Management
Expert
Sales Planning, Sales Management, Sales-force Training & Development
Expert
Sales Planning, Sales Management, Sales-force Training & Development
Expert
Communication & Interpersonal Skills, Presentation Skills
Expert
Communication & Interpersonal Skills, Presentation Skills
Expert
MS Office, Dynamics NAV (ERP) Software: Dynamics NAV 2009, Dynamics NAV 2013
Expert
MS Office, Dynamics NAV (ERP) Software: Dynamics NAV 2009, Dynamics NAV 2013
Expert
Project Management: Planning, Coordination, Implementation
Expert
Project Management: Planning, Coordination, Implementation
Expert
Operating Systems: Windows 2000, Windows ME, Windows XP, Windows Vista, Windows 7, Mac
Expert
Operating Systems: Windows 2000, Windows ME, Windows XP, Windows Vista, Windows 7, Mac
Expert
Accounting Programs: Al Ameen - Sage 300
Expert
Accounting Programs: Al Ameen - Sage 300
Expert
Sales
Expert
Sales
Expert
Leadership
Expert
Leadership
Expert
Administration
Expert
Administration
Expert
Business Development
Expert
Business Development
Expert
Strategic Advice
Expert
Strategic Advice
Expert

Languages

Arabic
Native Speaker
English
Expert
French
Intermediate
Spanish
Intermediate
Italian
Intermediate

Memberships

Dubai Export

Attending and helping in all he fairs activities

February 2015

Hobbies

  • Playing musical instruments
    I am a music teacher