General Manager (GM)
Heineken Distribution
Total des années d'expérience :15 years, 4 Mois
Accountable for leading the day-to-day running of the company - training, directing and guiding staff at all levels.
Working with Company Directors, to grow and develop the business, streamlining operations whilst implementing new procedures.
Setting up new operational procedures to increase overall sales. Taking on new staff and ensuring all departments run smoothly.
Promoting the company within an international market place. Taking meetings and increasing sales through strategic marketing and targeted promotions.
Securing and managing a worldwide distributor network. Attending International Trade Shows regularly.
Reducing overtime and sickness days by promoting a full employee buy-in to core values, creating a feeling of all travelling in the same director and a share accountability.
Maintaining technical knowledge of the industry and systems to promote products and services on overall capabilities.
Developing and coordinating activities and executing policies and general business solutions resulting in increasing company exposure, customer traffics and sales.
Reviewing schedules and orders concerning inventory requirements, staffing requirements and work procedures whilst considering budgetary limitations and time constraints.
Negotiating, agreeing budgets and signing contracts with big clients such as Adnoc, Carrefour and other market chain.
Overseeing real time operational effectiveness and providing problem solving guidance on any non-routine problems.
Participating in the sales process by identifying business development potential.
Creating a positive culture environment where the work can get done.
Joined the company in its infancy to develop the business. Sourced new profitable suppliers and negotiated contracts.
Prepared sales forecasts and the annual sales plan, contributed to functional budget preparation and allocated resources to each activity to maintain maximum efficiency in operations.
Recruited competent personnel as per requirements in various departments that included chefs, office staff, house-keeping and wait staff etc., provided required training and administered adherence to standard procedures and practices.
Guided the catering staff to support excellent delivery of services and maintained the brand image and name of the company.
Coordinated with suppliers to expedite delivery of raw material, verified quality of perishable foods and ready-to-use food products and oversaw storage of goods after receipt and inspection of material.
Exercised effective quality control across catering operations that included raw material quality, food preparation hygiene, and cleanliness of utensils, serving bowls, ladles, aprons etc.; educated the staff and enforced personal hygiene requirements.
Sourced additional staff to meet labor requirements for large events, coordinated with regular and contract workers at event locations to streamline activities and controlled overheads to secure maximum profit margins.
Designed marketing campaigns to promote company’s services across the region, participated and set up food stations at prestigious trade events, seminars and conferences and generated business inquiries.
Provided tailor-made event management services, worked with clients to develop themes and finalize menus and ensured availability of adequate raw material to fulfill orders.
Constantly researched and developed new methods to generate sales and business opportunities in targeted markets.
Provided regular and structured reports on performance to the board of directors