CEO
LeLaboDigital
Total years of experience :13 years, 8 Months
Strategizing, Innovating, Transforming: Creating Success Stories.
Led the development and scaling of Monocle Reality's Smart City solution, resulting in the successful mapping of cities in Augmented Reality and enabling restaurant discovery through a camera lens.
Scaled Monocle Reality's application to new industry verticals, such as real estate and tourism.
Utilized artificial intelligence to convert real-time reviews and quantitative data into insightful sentiment analysis, streamlining the decision-making process for users and providing actionable insights for restaurant owners.
Achieved recognition as one of the top 4 emerging entrepreneurial companies in the technology sector in the UAE by the Dubai Chamber of Commerce and Industry in 2019.
Led the company to qualify for the Pitch competition at the 2019 Web Summit in Lisbon, Portugal, as the only startup from the Middle East to be recognized among the top 135 global startups.
I contributed to the advancement of Vee Smart, an AI-powered platform revolutionizing CX analysis and delivering instant consumer intelligence to the restaurant industry by implementing strategies and enhanced tactics resulting in reduced time and cost required for customer analysis, while simultaneously increasing the precision of customer insights.
Managed end-to-end project management activities in close collaboration with clients and tech leads while advising on technology aspects and optimization.
Led and managed multiple projects simultaneously to ensure timely delivery and client satisfaction.
Utilized Agile software development processes to ensure project success and efficiency.
Evaluated analysis, defined operational feasibility, problem definition, requirements, solution development, and proposed solutions.
Implemented Agile software development processes, SDLC best practices, and project management methodologies (Agile/Scrum/Kanban) to ensure project success.
Participated in project meetings, negotiated with clients, managed projects across cross-functional and geographically diverse-located teams, tracked actionable follow-ups, and maintained the overall schedule.
Utilized UX/UI Design skills using Figma/Canva/Adobe to improve project outcomes.
Mentored aspiring developers through the Meta Developers Circle Beirut Mentorship Program, contributing to community-building and supporting the next generation of technology professionals.
Executed full lifecycle software development to enhance current systems' performance, security, and reliability, resulting in improved user experience and increased revenue.
Demonstrated technical expertise in software architecture, search engine optimization, data visualization, and web performance metrics, effectively contributing to the development of high-quality software solutions.
Utilized skills in .NET framework, MVC architecture, Single Page Applications, multi-tiered level applications, and web forms to design and develop robust software applications.
Contributed to projects using various programming languages, frameworks, and tools, including Angular JS, Ruby on Rails, PHP, ASP, Python, C#, VB, Unity3D, and SQL.
Applied knowledge of RESTful API design & documentation to create and maintain APIs, including WebAPIs, ASMX, and WCF.
Introduced serverless architecture using AWS, Cloudflare, and Microsoft Azure and played a key role in migrating monolithic applications to the cloud.
Applied cutting-edge cybersecurity techniques to secure solutions from web application and network layer attacks.
Delivered e-commerce solutions and utilized data analytics, targeted advertising, segmenting, funneling, retargeting, and A/B testing to drive business decisions.
Introduced Business Intelligence solutions, including data modeling, data processing, ETL tools, SSIS, and Power BI, to enhance business operations and decision-making.
Led the development of an online shared knowledge platform for peace and dialogue processes and structures, which included creating tools related to natural resources, multi-layer thematic maps, decentralization, electoral reform content, and multi-disciplinary assessment.
Leveraged technical expertise to develop solutions and approaches to complex problems.
Utilized strong communication skills to present project progress and results to senior management and other key stakeholders.
Successfully led the development of complex software solutions from ideation to launch, delivering high-quality products that met customer expectations and generated positive feedback.
Mentored and trained new and lower-level software developers, enabling them to acquire new skills and grow in their roles, resulting in a more competent and productive team.
Developed full-stack web applications using and collaborated with clients and designers to deliver responsive and user-friendly web applications.
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