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Ramona Peagu, GROUP BUSINESS DEVELOPMENT MANAGER

Ramona Peagu

GROUP BUSINESS DEVELOPMENT MANAGER·ABELA QATAR INTERNATIONAL (AQI),

Qatar

Bachelor's degree, COMMUNICATION & JOURNALISM

Work experience

Total years of experience: 21 years, 2 months

GROUP BUSINESS DEVELOPMENT MANAGER

December 2021 - Present

ABELA QATAR INTERNATIONAL (AQI),

Doha, Qatar

December 2021 - Present

consistent revenue growth, enhance profitability and expand the group's footprint.
identifying opportunities upselling, cross-selling long-term partnership development.

Company industry:
Business Support Services
Job role:
Management

BUSINESS DEVELOPMENT MANAGER

September 2020 - November 2021

NEWREST GULF CATERING COMPANY,

Doha, Qatar

September 2020 - November 2021

campaigns and leveraged referrals to generate a steady pipeline of qualified prospects and high-value
business leads.
Market Research: Conducted in-depth market research and comprehensive competitive analysis to
identify emerging trends, evaluate industry dynamics and uncover profitable new revenue opportunities.
Prospect Engagement: Contacted and engaged potential clients to establish productive business
relationships, scheduled discovery meetings and presented customized solutions tailored to their specific
needs and objectives.
Proposal Development: Drafted and prepared persuasive offers, detailed proposals, impactful
presentations and professional communications designed to secure new clients and strategic
partnerships.
Bid Management: Prepared, reviewed and submitted comprehensive bid content, developing
competitive technical and commercial solutions, while ensuring all submissions were on time and fully
compliant with client requirements.
Deal Negotiation: Closed new business deals by coordinating complex requirements, negotiating
favorable contract terms and integrating contract obligations with overall business operations for seamless
execution.
Contract Negotiation: Negotiate complex, high-value contracts and agreements with clients and
partners to secure favorable terms, mitigate risks and ensure sustained client satisfaction.
Project Mobilization: Collaborated closely with operations teams during the mobilization phase to
ensure efficient project deployment, consistent service delivery and adherence to all agreed-upon
specifications.
Financial Oversight: Reviewed client accounts and financial performance on a regular basis to ensure
profitability, adjusted pricing structures when necessary and prepared accurate sales forecasts and
comprehensive budgets.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Management

BUSINESS DEVELOPMENT SPECIALIST

December 2014 - September 2020

SODEXO QATAR,

Doha, Qatar

December 2014 - September 2020

Sales Execution: Planned, coordinated and executed comprehensive sales campaigns to expand market
reach, enhance brand visibility and drive consistent revenue growth.
Client Engagement: Scheduled and conducted in-depth client visits, strategic meetings and regular communications to fully understand requirements, present tailored
solutions and strengthen business relationships.
Tender Documentation: Compiled, reviewed and submitted comprehensive tender documents for contractors, ensuring full compliance with technical specifications
and strict submission deadlines.
Business Growth Initiatives: Identified, evaluated and pursued high-value business opportunities to drive sustainable company growth, increase profitability and
strengthen market presence.
Public Relations & Networking: Led and participated in public relations initiatives, organized impactful networking events and cultivated strong industry connections
to enhance the company's visibility and reputation in the market.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

BUSINESS DEVELOPMENT & MARKETING MANAGER

July 2012 - December 2014

QATAR SECURITY & GUARDING SERVICES,

Doha, Qatar

July 2012 - December 2014

Public Relations & Events: Represented the company at major exhibitions, conferences, summits and press events, leading impactful public relations activities to
enhance brand visibility, credibility, and industry recognition.
Business Operations Management: Directed and optimized key services and processes that supported the company's core business functions, combining strategic
planning with efficient day-to-day operational management.
Efficiency Improvement: Implemented best business practices and continuous process enhancements to streamline operations, reduce operating costs and
significantly increase productivity across multiple departments.
Campaign Development: Designed, launched and monitored integrated marketing campaigns across multiple digital and traditional channels to expand market reach
and strengthen customer engagement.
Budget Oversight: Monitored, analyzed and optimized marketing expenditures to maximize return on investment, maintain financial efficiency and support the
company's strategic growth initiatives.

Company industry:
Private Security Services
Job role:
Marketing and PR

BUSINESS DEVELOPMENT MANAGER

May 2008 - June 2012

ORGANIC FOOD,

Bucharest, Romania

May 2008 - June 2012

Sales Operations Management: Managed and supervised all store sales functions and activities, ensuring they were fully aligned with the company's long-term growth
strategy, revenue objectives and performance benchmarks.
Marketing Initiatives: Planned, launched and oversaw a variety of innovative marketing initiatives designed to enhance brand awareness, attract qualified prospects
and drive consistent year-over-year revenue growth.
Customer Value Expansion: Increased the lifetime value of existing customers by identifying and implementing effective upselling and cross-selling opportunities. while
proactively attracting and onboarding new clients.
New Market Development: Identified, evaluated and developed profitable new markets to broaden the company's customer base, strengthen its market position and
significantly improve overall sales performance.
Strategic Relationship Building: Cultivated, nurtured and maintained long-term relationships with key stakeholders and decision-makers to create enduring
partnerships and drive sustainable business growth.
Performance Monitoring: Analyzed detailed sales data, tracked key metrics and prepared regular performance reports to guide executive leadership decisions and
inform future business development strategies.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Management

SALES REPRESENTATIVE

July 2006 - April 2008

MELISSA FARM (PHARMACEUTICAL),

Bucharest, Romania

July 2006 - April 2008

Product Education: Informed and educated clients about product details, including proper dosage instructions, key therapeutic benefits, potential side effects and
contraindications to promote safe and effective usage.
Sales Execution: Sold a wide range of pharmaceutical products to medical professionals, hospitals, and pharmacies by thoroughly understanding their specific needs
and providing customized recommendations.
Clinical Presentation: Presented and explained detailed clinical trial results and supporting research studies to healthcare providers to highlight product effectiveness
and encourage informed purchasing decisions.
Sample Distribution: Delivered and demonstrated product samples to qualified medical professionals and healthcare institutions to generate interest, facilitate trials,
and support informed decision-making.
Promotional Material Creation: Developed and distributed engaging promotional materials such as banners, brochures and informative cards to support client
education and enhance product marketing efforts.
Competitor Analysis: Analyzed competitors' performance, pricing strategies and overall market trends in detail. to safeguard the company's market position and
identify opportunities for strategic growth.
Sales Target Achievement: Conducted regular self-evaluations, monitored personal sales performance metrics and implemented targeted strategies to consistently
meet or exceed challenging sales goals.

Job role:
Sales

CONTENT WRITER

October 2003 - December 2004

THE MORNING NEWSPAPER,

Bucharest, Romania

October 2003 - December 2004

In-Depth Topic Research: Thoroughly researched diverse industry-related subjects by leveraging online databases, conducting expert interviews and analyzing
detailed studies to gather accurate, credible and engaging information for comprehensive articles and reports.
Event Coverage and Interviews: Attended prominent industry events, press conferences and public gatherings while skillfully conducting in-depth interviews with
experts, stakeholders and notable personalities to collect rich firsthand insights and compelling quotes for publication.
Content Creation and Writing: Produced clear, captivating and well-structured articles, long-form features and investigative reports that maintained objectivity and
aligned with the publication's editorial standards, audience preferences and strategic communication goals.
Editing and Proofreading: Meticulously proofread and edited all written content prior to submission, ensuring flawless grammar, consistent tone and adherence to
rigorous style guidelines to deliver polished and professional final pieces.
Cross-Department Coordination: Worked in tandem with marketing, design and multimedia teams to develop visually appealing layouts, custom graphics and
interactive elements that complemented and elevated the written storytelling experience.
Deadline Management: and Verification

Job role:
Writing and Journalism

Education

West University of Timisoara

January 2003

January 2003

Bachelor's degree, COMMUNICATION & JOURNALISM

Romania

Skills

Multitasking
Expert
Multitasking
Expert
Customer Focus
Expert
Customer Focus
Expert
Client Communication
Expert
Client Communication
Expert
Business Development
Expert
Business Development
Expert
Planning
Expert
Planning
Expert
BRAND POSITIONING
Intermediate
BRAND POSITIONING
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
CROSS FUNCTIONAL TEAM LEADERSHIP
Intermediate
CROSS FUNCTIONAL TEAM LEADERSHIP
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate

Languages

Romanian
Native Speaker
English
Expert
French
Expert
Spanish
Expert

Training and Certifications

Certifications
OFFICE AUTHORIZED CERTIFICATION